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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Valpak Preps New Augmented Reality Envelope
Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code.
The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX.
The company has been avidly following developments with this technology in the marketing space - including the rece [...]
Posted: Thursday, January 28th 2010
Abandoned Shopping Carts Capture Link Between Discounts/Conversions
As deal-seeking becomes an ingrained behavior among consumers, shopping cart abandonment data is providing new insight into conversions, according to Charles Nicholls, chief strategy officer with SeeWhy.
Namely it is highlighting the growing link between discounts offered and conversions, he says. Since Black Friday and Cyber Monday online sales have remained h [...]
Posted: Friday, December 18th 2009
Beyond Mobile Coupons: Integrated Payments on the Horizon
Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone.
New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group.
However as they become main [...]
Posted: Tuesday, December 15th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
Online Retailers Tackle Sales-Tax Hurdles
Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online.
Simply put, many e-tailers do not collect taxes from their customers if they don’t have a presence in a state. This gives them an edge over operations that range from Wal-Mart to Target to Sak's Fifth Avenue.
This discrepancy is also one reason sites such as eBay and Amazon have thrived in the downturn, [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/27/09
Black Friday:
Online retailers and networking sites aim to make holiday shopping more interactive.
The Shopping Spy looks for bargains online.
US shoppers hit Bla [...]
Posted: Friday, November 27th 2009
Websites, Apps Root Out Black-Friday Deals
As Black Friday and Cyber Monday draw near, a slew of new online websites and tools are springing up to help consumers locate the bargains they want.
Deal News and BlackFriday.org are two examples of sites that have recently made improvements. Deal News, which has tracked Black Friday offers online for several years, has tweaked its iPhone App that does the same. Version 2 adds a number of new features, including deals that both been leaked and confirmed for [...]
Posted: Tuesday, November 10th 2009
SocNet Experiments Bode Well for Holiday Season
Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year.
Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte [...]
Posted: Friday, November 6th 2009
Luxury Brands Move Online to Compete with Discounters
Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event†sales as means to compete with increasingly popular high-end discount websites.
Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy.
Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i [...]
Posted: Wednesday, November 4th 2009
Target Tests Localization in Promotional Emails
In promotional emails directed to regular customers, retailer Target has begun testing localization features -- meaning that, depending on where a recipient lives, s/he may see content specific to his/her local or preferred Target store.
"For instance, the emails feature the name of the subscriber’s local store in the header, complete with the store’s telephone number and store-specific links to its clinic, photo center and other departments," writes [...]
Posted: Friday, June 5th 2009
'Deadliest Catch' Spans Mobile, Internet, Gaming
Discovery launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch, reports MediaBuyerPlanner.
The campaign, for the fifth season of the hit series about crab fishing off Alaska, was designed to capture viewers "throughout the day no matter what platform they are using," sa [...]
Posted: Tuesday, April 21st 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
Dunkin' Donuts Bows $100MM "You Kin' Do It!" Campaign
Last Monday Dunkin' Donuts bowed a $100+ million integrated ad campaign with a rallying cry for consumers hard-hit by the economy: "You Kin' Do It!"
The national "You Kin' Do It" campaign broke with three TV spots aired during network primetime and national cable programming, [...]
Posted: Friday, January 9th 2009
Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
Politics, Holidays Drive Top October Web Properties
The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.
[...]
Posted: Monday, November 24th 2008
Consumers Open to SocNet Shopping
Nearly one-third (30%) of online consumers say special sales and exclusive products would make them consider shopping on social networks, and 27% say viewing comments about items for sale would similarly encourage them, according to a survey from Volusion, conducted by Harris Interactive, writes MarketingC [...]
Posted: Tuesday, November 18th 2008
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
Shoppers To Spend 1.9% More This Holiday, Compare Prices on Internet
US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year's $816.69, according to the National Retail Federation's 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports [...]
Posted: Monday, November 3rd 2008
Tech Gifts are Must-Haves in Icky Economy
Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA), [...]
Posted: Wednesday, October 22nd 2008