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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » weblog marketing | 12 | 142 |
| » women | 5 | 149 |
| » worst practices | 8 | 146 |
| » Youth | 11 | 143 |
Industry Buzz & Snippets: 11/27/09
Black Friday:
Online retailers and networking sites aim to make holiday shopping more interactive.
The Shopping Spy looks for bargains online.
US shoppers hit Bla [...]
Posted: Friday, November 27th 2009
SocNet Experiments Bode Well for Holiday Season
Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year.
Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte [...]
Posted: Friday, November 6th 2009
Luxury Brands Move Online to Compete with Discounters
Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event†sales as means to compete with increasingly popular high-end discount websites.
Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy.
Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i [...]
Posted: Wednesday, November 4th 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
CNN Uses Inauguration to Toy with Long-Form Video Ads
Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration.
"This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards."
Clients included Cisco and Starbucks, with a new [...]
Posted: Friday, January 23rd 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
Food Brands, Retailers Roll out Thanksgiving Promos
From Wal-Mart's $35 dinner for 8 to Butterball's "turkey texts" to Papa John's night-before-Thanksgiving pizza offer, food makers and sellers are busting out deals and marketing in time for next week's holiday, reports Retailer Daily.
Wal-Mart is advertising that shoppers can buy a [...]
Posted: Friday, November 21st 2008
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
MySpace Music: Live with All-Star Sponsorship Roster!
Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music.
The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost.
The [...]
Posted: Friday, September 26th 2008
Adidas Spreads Ultraviolet Sound with 'New School of Thought'
"The New School of Thought," Adidas Originals' back-to-school campaign, goes live this week with the Ultraviolet Sound widget, which gives users access to free Ultraviolet Sound music and a 30 percent discount on Adidas Originals items.
The incentives are expected to encourage fans to put the widget on their websites or social networking profiles, thereby driving the campaign viral:
[...]
Posted: Wednesday, August 6th 2008
Glam Media to Publish 'Daily Candy'-Style Email Newsletters
Glam Media, the top women's online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical:
Monday: "Great Style In No Time Flat," a five-second style guide
Tuesday: "Tips and Tricks for the Beauty Obsessed"
Wednesday: "Because Food Should Always be Fabulous," a roundup of modish recipes
Thursday: "The Must-Know for Pop-Culture Gurus," a gossip and trivi [...]
Posted: Monday, July 14th 2008
Visa Helps Facebook Glean Small Business Ad Dollars
Credit card company Visa is giving small businesses a reason to try advertising on Facebook, reports The Seattle Post-Intelligencer.
With help from agency AKQA, Visa is availing $100 in Facebook ad credits to the first 20,000 small businesses that download a Visa app, which enrolls them in its Facebook-based network.
Google provides some software -- including ma [...]
Posted: Tuesday, June 24th 2008
Industry Buzz & Snippets: 6/4/08
Ad Networks and Analytics:
Social networking analytics firm Sometrics launched a social media ad-serving platform. It claims the service is the first of its kind. The platform enables app developers to target ads by demographic, geography, interests and on-site activities.
Agencies and Marketing Execs:
[...]
Posted: Wednesday, June 4th 2008
Office Depot Funnels Small Business Clients to AdWords
Office supply store Office Depot has partnered with Google to bring AdWords to small business customers.
A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings.
Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi [...]
Posted: Wednesday, May 14th 2008
Industry Buzz & Snippets: 3/18/08
Ad Networks and Analytics:
Yahoo and Microsoft sat down and a had a grown-up conversation about the latter's takeover bid for the former.
Tech magazine publisher IDG is [...]
Posted: Tuesday, March 18th 2008
Facebook Goes Gunning for MySpace Band Territory
Following news that it would launch a music component where bands can showcase songs and sell music, Facebook has found an ally in iTunes.
Facebook's new music service enables bands to sell tickets and merch via Music Today. Tracks can also be streamed, with links to iTunes where users can purchase songs directly.
Users can now become fans of artists, whose music ca [...]
Posted: Monday, March 3rd 2008
To Beat Baidu, Google Bestows Free Music on China
Google China is planning to give away free music downloads in an effort to take market share from Baidu, which currently leads the Chinese search industry by a wide margin.
According to The Wall Street Journal, Google will offer access to music from th [...]
Posted: Thursday, February 7th 2008
Record Industry Goes All Amazon on Apple for Super Bowl Promo
The 2004 Super Bowl was highlighted by Pepsi's giveaway of a million songs via Apple's iTunes. But in a sign of the growing hostility between the record industry and Apple, Pepsi this time will be giving away not a milllion but a billion songs - via Amazon.
According to The New York Times, r [...]
Posted: Tuesday, January 15th 2008
1-800-Flowers Launches Valentine Video Contest on YouTube
For Valentine's Day, 1-800-Flowers.com has launched two video contests on a YouTube channel dubbed "The World's Greatest Love Stories."
"Will You Marry Me?" is the first contest, which is seeking video submissions showing people popping the question. The prize is a wedding at a Sandals resort and a diamond ring from Blue Nile.
The second contest asks couples for video valentines. The winning entry will be featured on You [...]
Posted: Thursday, January 10th 2008
Awareness of Environmental, Global Issues Affected Holiday Spending
The planet's well-being, and global manufacturing issues, increasingly figured into spending decisions over the holiday season, according to the 2007 Annual National Shopping Behavior Survey by audit, tax and advisory firm KPMG LLC, writes [...]
Posted: Thursday, January 3rd 2008