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Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

One Easy Fix Could Cure Email Marketers' Impotence

As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts. A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an  [...]
Posted: Monday, October 27th 2008

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

Online Consumers Spend Less, Clip Coupons This Holiday

Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com,   [...]
Posted: Tuesday, October 14th 2008

Sampling (Instantly!) Boosts Awareness, Purchase Propensity

Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the "Product Sampling Study" by Arbitron and Edison Media Research, reports  [...]
Posted: Wednesday, October 1st 2008

Canadians Interested in Online Coupons for Life's Necessities

Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study by Ipsos Reid examining online coupons, writes Retailer Daily. Over half of survey r  [...]
Posted: Wednesday, October 1st 2008

In-House Agencies Save Money (Doing Marketers' Grunt Work)

A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings -- thought to be the "most important success" having an in-house agency, respondents said. Roles for in-house agencies varied by a wide margin, but often include creative development, repurposing work developed by an external agency, and production. Per the surv  [...]
Posted: Thursday, September 11th 2008

Consumers Using More Coupons

Seven in ten consumers (72 percent) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek (via Retailer Daily).   [...]
Posted: Thursday, September 4th 2008

Billboards Identify Shoppers by Past Purchases ... and by Sight

In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him. The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"   [...]
Posted: Tuesday, August 26th 2008

Microsoft Ups Business Search Efforts

Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting. Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort. He   [...]
Posted: Thursday, August 21st 2008

Retailers Pressured to Drive Lifetime Customer Value

58 percent of retailers say the top pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group, reports MarketingCharts.   [...]
Posted: Wednesday, August 6th 2008

Back-to-College Spend in Doldrums

Though overall back-to-school spend is expected to grow this year, back-to-college spend will not, according to an NRF survey conducted by BIGresearch, which found that college students will on average spend just under $600 this year, down 7 percent from 2007, MarketingCharts reports.  [...]
Posted: Monday, July 28th 2008

ExactTarget Publishes New Rules, Best Practices for Updated CAN-SPAM Act

ExactTarget released a whitepaper (pdf) to familiarize marketers with updated clauses to the CAN-SPAM Act. The CAN-SPAM Act applies to commercial email and requires the following: That all email contain a clear, valid, opt-out mechanism. The opt-out cannot demand a password, or any other email beyond the perso  [...]
Posted: Thursday, June 26th 2008

Newspaper Ads Help Drive Consumers to the Web

44 percent of people who saw a product or service advertised in a newspaper in the past month researched it. And two-thirds (67 percent) of that group went online to find more information, according to a Google-commissioned survey from Clark, Martire & Bartolomeo,   [...]
Posted: Monday, June 16th 2008

Experienced Real Estate Agents Spend More on Listings

Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports. Respondents with less than f  [...]
Posted: Friday, June 13th 2008

Digital Media Screens in Quick-Service Restaurants Get Attention

Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores,   [...]
Posted: Thursday, April 10th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Bel  [...]
Posted: Thursday, April 3rd 2008

Mobile Advertising Brand Recall Up 20 Percent in Q1

Some 41 percent of cell phone users who remembered seeing mobile advertising could recall at least one brand. That's up 20 percent from three months ago, when 34 percent recalled at least one brand, according to Limbo's "Mobile Advertising Report Q1 2008," --   [...]
Posted: Friday, March 28th 2008

Spirit Airlines Give Miles Away for Online Mall Purchases

Spirit Airlines has added the Free Spirit Mall to its loyalty program. The shopping site is accessible through the Spirit homepage and features products from over 450 merchants, including Apple, Barnes & Noble and Lands' End. Members earn discounts and mileage rewards by shopping at the mall. To promote the mall's opening, Spirit is holding a "Quarter-Million Mile Giveaway," giving shoppers 100 bonus miles with their first $100 purchase. Without a big ad budget, the airline's marketing   [...]
Posted: Thursday, March 13th 2008