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Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Media Matchmaker Hooks up Buyers, Potential Partners

In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa  [...]
Posted: Tuesday, January 17th 2006

Clear Channel VODs to Offer 15-Second Ads

A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday,   [...]
Posted: Tuesday, January 10th 2006

DaimlerChrysler Portals a 'Dynamic Doorway' into Auto Shows

DaimlerChrysler is preparing an online promotion for this season's auto shows, with Organic creating three portals showcasing the Dodge, Chrysler and Jeep brands, reports ClickZ. The sites will aggregate news and images from carmakers, media sites and blogs; the portal team will also author its own blogs. "We can put the news, press releases, photos and vehicle reveals into one process," Organic's Director of Engineering, John Manoogia  [...]
Posted: Monday, January 9th 2006

BK Signals Super Bowl Return with Texting Campaign

Burger King is marking its return to Super Bowl advertising with a text-messaging campaign - "Text to Score," conducted in conjunction with Sprint - reports AdWeek. Starting today (Monday), Burger King customers will have a chance to enter a sweepstakes to win a trip to the Super Bowl (Dec. 5, in Detroit) by texting codes found on BK Chicken Fries containers. Burger King will give away 20 trips fo  [...]
Posted: Monday, January 9th 2006

Consumer Content a Source for Pepsi's Aquafina Campaign

To promote Aquafina, Pepsi has solicited user-created films for a campaign based on New Year's resolutions as part of its "Drink more w  [...]
Posted: Thursday, January 5th 2006

SuperPages Campaign Draws 7 Million Users

Click to enlarge Last month's Verizon S  [...]
Posted: Wednesday, December 21st 2005

Audible Campaign Hopes to Perk up Ears

Click to enlarge "Don't Read" is the tagline for downloadable audio content firm Audible's new interactive campaig  [...]
Posted: Wednesday, December 14th 2005

Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth

Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi  [...]
Posted: Thursday, December 8th 2005

Glamour Airs Short Films Online

Glamour is launching a series of short films that will debut on Glamour.com, reports MediaWeek (via MediaBuyerPlanner). Embedded in the five films, which are based on sto  [...]
Posted: Wednesday, December 7th 2005

New Site Provides Word-of-Mouth Basic Training

The Word of Mouth Marketing Association (WOMMA) announced that it has launched the first site devoted to teaching marketers to use word-of-mouth marketing techniques. Called Word of Mouth Basic Training (WOMBAT), the site features original content in a new blog, podcast series and companion email newsletter. According to a recent eMarketer/WOMMA report, nearly half (43 percent) of all marketers plan to incorporate word   [...]
Posted: Thursday, December 1st 2005

Tech Turns Camera Phone into Net Search Tool

A new marketing technology dubbed "mobile visual search" by some startups (based on image-recognition security tech being tested by law enforcement and military agencies) allows camera phone users to snap pics of an ad display, send the image to a database and in return receive a perk or information related to the item in the ad, writes CNET. A photo match can trigger various actions, including  [...]
Posted: Wednesday, November 23rd 2005

E-tailers to Offer 'Cyber Monday' Promotions

Some 43 percent of online merchants are planning to offer special promotions and discounts on "Cyber Monday" (coined, so to speak, by the National Retail Federation for the Monday following Thanksgiving), according to the Shop.org/BizRate Research 2005 eHoliday Mood Study, writes InternetRetailer. Sales increased substantially last year on the Monday after Thanksgiving, according to 77 percent of online retailers surveyed.   [...]
Posted: Tuesday, November 22nd 2005

Chrysler 'Person of the Year' Campaign Uses Web, Podcasts, Wireless

Click to enlarge CNN and Chrysler are expected to announce today a multimillion-dollar ad deal that includes not only T  [...]
Posted: Monday, November 21st 2005

JC Penney Sole Display Advertiser on Slate.com

As part of Slate.com's initiative to offer advertisers new ways to reach the online magazine's audience, it has sold all display ads on the site for today to a single marketer, JC Penney, writes MediaPost (  [...]
Posted: Monday, November 14th 2005

'Kitchen Confidential' Previews on MySpace

Fox began previewing an episode of Kitchen Confidential on MySpace.com last Monday, and will continue to provide users access until Monday, November 14 at 7 p.m. EST, an hour and a half before the show airs,   [...]
Posted: Friday, November 11th 2005

Google Launches AdSense Referral Program

Google has introduced a referral program for AdSense publishers in an effort that's likely, at least in part, a response to Yahoo's encroachment on what Google sees as its turf. Google will reward AdSense publishers with $100 for each small publisher and blogger referred, paying the money after the new participants earn their first $100 in ad revenue,   [...]
Posted: Tuesday, November 8th 2005

Food Network Sends Holiday Recipes to Sprint Phones

Starting today, Sprint and Scripps Network’s Foodnetwork.com are partnering to enable Foodnetwork site visitors to look up a recipe online, then click on an icon to   [...]
Posted: Wednesday, November 2nd 2005

VW.com to Debut 120 Shorts for Passat Campaign

Volkswagen has produced 120 online short films for its new Passat campaign - the largest number in a single branded entertainment undertaking, which is also the final effort for VW by Havas's Arnold Worldwide of Boston, having lost the account to Crispin Porter & Bogusky of Miami - reports AdAge. The blitz is VW's biggest online launch. Each short, just 15 seconds long, is being shown on the VW site (www.vw.  [...]
Posted: Monday, October 31st 2005

WSJ.com Opens Site to Nonsubscribers

The Wall Street Journal Online continues its bid to entice new advertisers; it will hold an Open House November 7-12, during which nonsubscribers will be able to access the entire site with no subscription fees or registration req  [...]
Posted: Thursday, October 27th 2005