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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 74 | 67 |
| » ad pricing | 6 | 135 |
| » ad selling | 21 | 120 |
| » ad targeting | 42 | 99 |
| » ad technologies & vendors | 26 | 115 |
| » advertainment | 66 | 75 |
| » affiliate marketing | 3 | 138 |
| » agencies & ad departments | 35 | 106 |
| » alternative marketing | 70 | 71 |
| » automotive | 18 | 123 |
| » b2b | 1 | 140 |
| » best practices | 14 | 127 |
| » biz buzz | 33 | 108 |
| » broadband | 16 | 125 |
| » campaigns & creatives of note | 92 | 49 |
| » case studies | 10 | 131 |
| » co-op marketing & partnerships | 22 | 119 |
| » computers & tech | 8 | 133 |
| » consumer packaged goods | 18 | 123 |
| » CRM | 1 | 140 |
| » cross media | 40 | 101 |
| » demographics | 29 | 112 |
| » direct marketing | 15 | 126 |
| » domain names | 16 | 125 |
| » don't believe the hype | 4 | 137 |
| » e-commerce | 16 | 125 |
| » email marketing | 7 | 134 |
| » entertainment | 69 | 72 |
| » Europe | 8 | 133 |
| » events | 5 | 136 |
| » finance | 1 | 140 |
| » global | 1 | 140 |
| » How-to | 1 | 140 |
| » I-PR & business communications | 3 | 138 |
| » instant messaging marketing | 1 | 140 |
| » interviews | 1 | 140 |
| » intrusive formats | 2 | 139 |
| » legal, government & regulation | 5 | 136 |
| » loyalty & retention | 11 | 130 |
| » major account moves | 3 | 138 |
| » major brands | 79 | 62 |
| » major players news | 47 | 94 |
| » measurement & analytics | 4 | 137 |
| » media convergence | 22 | 119 |
| » minorities | 1 | 140 |
| » mobile marketing | 17 | 124 |
| » multi-channel marketing | 27 | 114 |
| » new and improved | 2 | 139 |
| » nonsense & parodies | 8 | 133 |
| » online ad market | 41 | 100 |
| » pearls of wisdom | 6 | 135 |
| » people | 12 | 129 |
| » personalization | 7 | 134 |
| » political parties & organizations | 5 | 136 |
| » privacy | 1 | 140 |
| » publishing | 30 | 111 |
| » research & stats | 16 | 125 |
| » rich media | 26 | 115 |
| » search engine marketing | 10 | 131 |
| » seniors | 1 | 140 |
| » sex sells | 1 | 140 |
| » signs of doom | 2 | 139 |
| » signs of recovery | 1 | 140 |
| » signs of what's to come | 22 | 119 |
| » small business | 1 | 140 |
| » Spanish-speaking | 1 | 140 |
| » syndication & RSS | 4 | 137 |
| » technical innovation | 4 | 137 |
| » telecom | 1 | 140 |
| » text ads | 7 | 134 |
| » tools & software | 6 | 135 |
| » top stories | 17 | 124 |
| » travel | 2 | 139 |
| » user experience | 33 | 108 |
| » viral marketing & social media | 37 | 104 |
| » weblog marketing | 8 | 133 |
| » women | 11 | 130 |
| » worst practices | 9 | 132 |
| » Youth | 26 | 115 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Palm Gets One-Upped By Customer's Ad
It is hard not to pity Palm these days: the company is projecting very poor sales for its upcoming quarter and analysts have abandoned any pretense of liking the stock. Worst, Palm’s attempts to reconnect with its customers - arguably it's main problem - have been overshadowed by a head-turning ad created by Palm aficionado Heiko Thies.
The ad, writes Wired, "manages to be both exciting and s [...]
Posted: Friday, March 26th 2010
Target Unveils Scannable Mobile Coupon Campaign
Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for [...]
Posted: Friday, March 12th 2010
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
'Deadliest Catch' Spans Mobile, Internet, Gaming
Discovery launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch, reports MediaBuyerPlanner.
The campaign, for the fifth season of the hit series about crab fishing off Alaska, was designed to capture viewers "throughout the day no matter what platform they are using," sa [...]
Posted: Tuesday, April 21st 2009
CNN Uses Inauguration to Toy with Long-Form Video Ads
Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration.
"This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards."
Clients included Cisco and Starbucks, with a new [...]
Posted: Friday, January 23rd 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
Kroger Targets Coupons with Customer-Loyalty Data
Even through a recession, and despite a strong reported preference for them, US consumers redeem just 1-3% of paper coupons.
But coupon distributors take heart: up to half the coupons that Kroger sends to its customers are redeemed, courtesy of the data-mining firm it uses (and part-owns) to target specific customers, [...]
Posted: Friday, January 9th 2009
Dunkin' Donuts Bows $100MM "You Kin' Do It!" Campaign
Last Monday Dunkin' Donuts bowed a $100+ million integrated ad campaign with a rallying cry for consumers hard-hit by the economy: "You Kin' Do It!"
The national "You Kin' Do It" campaign broke with three TV spots aired during network primetime and national cable programming, [...]
Posted: Friday, January 9th 2009
American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting.
"This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost [...]
Posted: Monday, January 5th 2009
Mars Extends NASCAR Sponsorship
Mars North America will extend its contract as official NASCAR partner. The multiyear sponsorship commitment designates four Mars products as official NASCAR brands:
M&M's as Official Chocolate of NASCAR
Snickers as Official Chocolate Bar of NASCAR
Combos as Official Cheese-Filled Snack of NASCAR
Pedigree as Official Pet Food of NASCAR
The partnership complements Mars [...]
Posted: Tuesday, December 23rd 2008
There.com, Club Penguin Do Their Part for Charity
Virtual worlds There.com and Club Penguin organized online drives to encourage users to think charitably, reports Virtual World News. The sites target young adults and children, respectively.
There.com set it [...]
Posted: Thursday, December 11th 2008
Online Campaigns Bring Irony to Gift-Giving
UPS tapped agency T3 to produce UPSRegifter.com, a site that enables users to pass unwanted gifts off to others, just in time for the holidays.
"Regifting" is the process of recycling bad presents. It entered the lexicon in a 1995 episode of Seinfeld, according to MediaPost.
On UPSRegifter.com, users upload images of gifts they don't want, or choose fro [...]
Posted: Friday, November 28th 2008
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
Pizza Hut Weds MP3s to Online Ordering Experience
Beginning today, users that make orders on PizzaHut.com can download 75 MP3s at no cost, courtesy of eMusic.
Free tracks come with an order of either the Pizza Mia, Tuscani Pasta, WingStreet Wings or any other Pizza Hut specials. The music has no digital rights management protection -- meaning users can play them on any MP3 player or share them with friends.
"The same customers who order online from pizzahut.com are also big fans of downloading music online, so this promotion is a natural [...]
Posted: Monday, November 10th 2008
Confirmed: Obama Running In-Game Ads in 10 Swing States
Electronic Arts confirmed that Sen. Barack Obama has purchased in-game ad space in nine major video games, reports The Hill.
Speculation seized the blogosphere when one gamer took a screenshot of an Obama billboard that appeared in an Xbox 360 game of Burnout Paradise. He posted the im [...]
Posted: Wednesday, October 15th 2008
MySpace Music: Live with All-Star Sponsorship Roster!
Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music.
The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost.
The [...]
Posted: Friday, September 26th 2008