Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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|---|---|---|
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| » email marketing | 2 | 5 |
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| » viral marketing & social media | 1 | 6 |
| » weblog marketing | 1 | 6 |
- Showing 1 - 7 of 7
Despite FTC Flak, Forbes Experiments with Lead Gen
Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet.
Forbes.com signed a deal with lead gen service [...]
Posted: Thursday, November 1st 2007
Interactive Marketing Association Launches in Austin
For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX.
The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal.
The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an [...]
Posted: Thursday, August 16th 2007
Shop.org Launches Cyber-Monday Deals Site
Shop.org, which invented the term "Cyber Monday," has now launched a site that features the best deals online on the Monday after Thanksgiving.
The site, www.cybermonday.com, will feature holiday deals and promotions from nearly 400 retailers for Monday, Nov. 27, and throughout the holiday season, DMNews reports. Some of the major retailers featured are Nordstrom, Barnes & N [...]
Posted: Tuesday, November 21st 2006
Coded for Online Promotion
Code promotions, like so many other traditional marketing tactics, are being transformed by the web.
Code-centric promotions, a mainstay of Madison Avenue, go back to the 1930's, and major marketers like Cadbury Schweppes, Coca-Cola, DaimlerChrysler, Hershey and PepsiCo are still sponsoring elaborate campaigns centered on promotional codes, which are redeemable for prizes or for entry into sweepstakes. But consumers now redeem codes by going online, to dedicated websites, [...]
Posted: Thursday, August 24th 2006
Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth
Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi [...]
Posted: Thursday, December 8th 2005
Blogstakes Raises the Stakes for Blog-Marketing Convergence
Blogstakes
Blogstakes aims to merge the weblog phenomenon with viral marketing. The basic premise is that Blogstakes gives stuff away in sweepstakes, and bloggers are incentivized to link to the contests because Blogstakes will award the same prize to both the randomly drawn winner and the referring blog. The web copy optimistically promises, "So if the prize is a truck, then the winning entry gets a truck, and the blog that sent them gets a truck too." [...]
Posted: Tuesday, August 19th 2003
Outside Magazine Launches OutsideLife
DM News: Outside Brings the Active Lifestyle Online
Outside Magazine partnered with The Away Network to create OutsideLife, a web site to help outdoor lovers shop stores, find gear and book trips. A member making a purchase on the site or at a physical store has a donation made to a charity of the member's choice. It's all done through on-site [...]
Posted: Tuesday, July 15th 2003
- Showing 1 - 7 of 7