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Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Obama Cuts Back on August Web Spend; McCain Raises Stakes

Sen. Barack Obama drew slightly more buzz than Sen. John McCain over the course of the Democratic and Republican National Conventions, followed by Gov. Sarah Palin and Sen. Hillary Clinton, according to recent stats from Nielsen (pdf). Web traffic to BarackObama.com also   [...]
Posted: Monday, September 8th 2008

Take that, Obama: McCain One-Ups Olympic Buy

Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million -- trumping his Democratic rival by a round million. "Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for Mc  [...]
Posted: Tuesday, August 5th 2008

GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise

The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive. CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores. "Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be   [...]
Posted: Friday, July 18th 2008

To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand. Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam  [...]
Posted: Thursday, July 17th 2008

Upromise, DonorsChoose Use Web to Fund Education

Upromise, an online service that helps students save and raise money for college, has launched an online video contest called Tuition Tales. The promo gives users the chance to describe why they or someone they know deserves $25,000 for college expenses.And Bronx-based nonprofit DonorsChoose.org connects underfunded teachers directly with those that want to donate. Open  [...]
Posted: Wednesday, January 23rd 2008

Presidential Candidate Ron Paul Raises $4M Online in One Day

Last year, online marketing brought presidential candidate Howard Dean to the forefront of the Democratic party. But as quickly as the web made him, a viral video helped crush his bid for presidency. This year, online efforts have   [...]
Posted: Monday, November 12th 2007

Presidential Candidates Get Personal via Email in September

As Q3 of FEC fundraising reporting draws to an end, presidential candidates are turning to email in last ditch efforts to boost their campaign war chests. According to ClickZ, the campaign emails are getting casual, often employing "Re:" and "Fw:" in the subject line as if the message was sent from a friend. And making contributions often won donors some face time with the candidate: From a chance to   [...]
Posted: Tuesday, October 9th 2007

Interactive Marketing Association Launches in Austin

For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX. The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal. The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an   [...]
Posted: Thursday, August 16th 2007

CNN, YouTube to Co-Host Presidential Debates

In a political merge between traditional and digital media, CNN and YouTube recently announced they would co-sponsor upcoming Democratic and Republican presidential debates, according to the International Herald Tribune. The first such debate takes place between the eight Democratic candidates this July 23 in South Carolina. YouTube users will be able to submit questions to the presidential   [...]
Posted: Friday, June 15th 2007

Campaign Candidates Go Text-Happy for '08

Text messaging made its foray as a campaign tool for the 2008 American elections, reports The Wall Street Journal, when Senator Hillary Clinton asked supporters to register for text-based campaign updates. Hillary is not the first 2008 candidate to dip into the mobile messaging pool. John Edward began went courting for mobile numbers over a year   [...]
Posted: Wednesday, May 16th 2007

Honda Licenses JibJab Video for Presidents' Day Ad Campaign

For the first time, JibJab is licensing one of its popular online skits for use in a Presidents' Day ad campaign, partnering with the New York and Long-Island Honda Dealers Association for a two-week broadcast and online promotion, MediaPost reports.  The spots feature visuals from the "Presidents' Rap" video (AKA "Founding Fathers") - but wi  [...]
Posted: Monday, February 12th 2007

Successful Christian Viral Promotion Basis of New Agency

ClickZ reports that two agencies behind the word-of-mouth campaign that helped launch The Passion of Christ are now attempting to rejuvenate their network to offer a regular viral marketing service for Christian-oriented clients. Nashville's Buzzplant viral marketing firm is again teaming with Dallas's Strategic Marketing Solutions in the joint venture to be called Ground Force Network. The group has already recruited about 1,000 volun  [...]
Posted: Monday, February 28th 2005

Wal-Mart Addresses PR Storm with Site, Search Campaign

Wal-Mart launched an anti-anti-Wal-Mart site at walmartfacts.com to counter the growing internet chatter about its labor practices, according to ClickZ. Faced with many class action suits and a flurry of populist local news stories, rumors and a developing urban legend of egregious management policies, Wal-Mart launched the site and started supporting it with an Overture campaign. The search ad campaign appears to be active on search q  [...]
Posted: Friday, January 14th 2005

Democrats and Republicans Having Fun With Streaming Video

Turnto10.com: Parties Use Internet To Spread Their Messages Democrats and Republicans have a new toy: streaming video, and they are reveling in their ability to sling mud 'round the globe via the Internet. As a result of improved technology, distributing video on the Internet is "practically free," according to political commentator Bill Rappleye of NBC TV's Pro  [...]
Posted: Tuesday, March 30th 2004

U.K to Turn Pink For Breast Cancer

Digital Bulletin: Rose-Tinted Viral Success for Breast Cancer Campaign Dress pink, cure cancerA U.K viral email campaign for the Breast Cancer Campaign, called Wear It Pink, has experienced a 13 percent response rate since its Se  [...]
Posted: Friday, September 26th 2003

Taco Bell Spoofs Recall Election in Promo

TacoBell.com: Who Says You Can't Buy Votes? Ahnold: Beef CrunchyJust when you thought the California recall election for governor couldn't get any sillier, Taco Bell has entered the race with a respectful promotion: for the next few weeks till the ele  [...]
Posted: Friday, August 22nd 2003

Senator and Porn Star-cum-Politician Both Sell Access Online

Reuters: Porn Candidate Offers Date to Big Donors Mary Carey  [...]
Posted: Wednesday, August 20th 2003