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Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Retailers Slightly Decrease Feb. Email Volume

Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog. Although February 2010 saw retail promotional email volume decline compared to the previous year, year-over-year volume increased 13% from  [...]
Posted: Monday, March 1st 2010

Digital Gift Cards Pay Dividends in New Marketing Data

Retailers are finding that digital gift cards are not only what consumers want, but also can offer a wealth of information about both the buyers and the recipients who redeem the cards. The Container Store began offering digital gift cards on its website last month with such goals in mind. Eventually it plans to create targeted promotions for customers based on the data. More  [...]
Posted: Friday, December 18th 2009

Abandoned Shopping Carts Capture Link Between Discounts/Conversions

As deal-seeking becomes an ingrained behavior among consumers, shopping cart abandonment data is providing new insight into conversions, according to Charles Nicholls, chief strategy officer with SeeWhy. Namely it is highlighting the growing link between discounts offered and conversions, he says. Since Black Friday and Cyber Monday online sales have remained h  [...]
Posted: Friday, December 18th 2009

Online Shoppers: Bigger Budgets, Most Discounts

Bigger budgets, the ability to better research products and more discounts are some of the reasons why consumers are shopping online this year - reasons that have translated into a 4% increase in holiday e-commerce spending. Six weeks into the 2009 holiday shopping season, e-commerce holiday sales are tracking one percentage point higher than a 3% increase comScore had previously forecast. So far, U.S. consumers spent $20.7 billion, a 4% increase from $20 billion U.S. consumers spent online d  [...]
Posted: Wednesday, December 16th 2009

SocNet Experiments Bode Well for Holiday Season

Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year. Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte  [...]
Posted: Friday, November 6th 2009

Majority of Physicians Prefer ePromo to Face-to-Face

Over two-thirds (67%) of US physicians have a positive attitude toward electronic promotion (ePromotion) by pharmaceutical companies. And nearly three-fourths (73%) say they think ePromotion is equal or superior to face-to-face communication from drug sales reps, according to (pdf) an annual study on ePromotion from SDI (  [...]
Posted: Tuesday, April 28th 2009

November's Top US Web Properties: Coupon Sites Up 32%

The start of the holiday shopping season propelled several Retail site categories to double-digit traffic gains in November and sent droves of shoppers to coupon sites, according to the monthly analysis of US online consumer activity from comScore Media Metrix. Retail Category Traffic Soars from Holiday Shopping Retailing dominated the top-gaining catego  [...]
Posted: Thursday, December 18th 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

Cyber Monday Second-Best Day for Online Retail

Cyber Monday accounted for $846 million in online spending, up 15% from last year -- and the second-highest amount spent in online retail since the $881 million spent on Green Monday 2007, according to comScore, writes Retailer Daily.   [...]
Posted: Monday, December 8th 2008

Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Consumer Shopping Backlash Could Reverse 'Misery Effect'

Bored with bad news, consumers may crack their wallets open this holiday. Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily. Moreover, consumers say they plan to make be  [...]
Posted: Friday, November 21st 2008

Consumers Open to SocNet Shopping

Nearly one-third (30%) of online consumers say special sales and exclusive products would make them consider shopping on social networks, and 27% say viewing comments about items for sale would similarly encourage them, according to a survey from Volusion, conducted by Harris Interactive, writes MarketingC  [...]
Posted: Tuesday, November 18th 2008

Pessimistic Consumers Seek Sales, Value for Holidays

With the economy weighing heavily on their minds, many Americans plan to spend less and shop differently and more carefully during this year's holiday season, according to Deloitte's 23rd Annual Holiday Survey of retail spending and trends,   [...]
Posted: Tuesday, November 4th 2008

Shoppers To Spend 1.9% More This Holiday, Compare Prices on Internet

US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year's $816.69, according to the National Retail Federation's 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports   [...]
Posted: Monday, November 3rd 2008

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

Online Consumers Spend Less, Clip Coupons This Holiday

Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com,   [...]
Posted: Tuesday, October 14th 2008

Sampling (Instantly!) Boosts Awareness, Purchase Propensity

Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the "Product Sampling Study" by Arbitron and Edison Media Research, reports  [...]
Posted: Wednesday, October 1st 2008

Canadians Interested in Online Coupons for Life's Necessities

Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study by Ipsos Reid examining online coupons, writes Retailer Daily. Over half of survey r  [...]
Posted: Wednesday, October 1st 2008