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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 9 of 9
Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers
With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days, [...]
Posted: Wednesday, October 1st 2008
Visa Helps Facebook Glean Small Business Ad Dollars
Credit card company Visa is giving small businesses a reason to try advertising on Facebook, reports The Seattle Post-Intelligencer.
With help from agency AKQA, Visa is availing $100 in Facebook ad credits to the first 20,000 small businesses that download a Visa app, which enrolls them in its Facebook-based network.
Google provides some software -- including ma [...]
Posted: Tuesday, June 24th 2008
Office Depot Funnels Small Business Clients to AdWords
Office supply store Office Depot has partnered with Google to bring AdWords to small business customers.
A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings.
Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi [...]
Posted: Wednesday, May 14th 2008
Citysearch Rolls Out More Local Ad Options
Citysearch has introduced some new features it hopes will make it even more attractive to local advertisers, reports ClickZ.
The new offerings include the ability for local businesses to create their own short videos about their products or companies. CitySearch also hopes to introduce pre-roll videos into existing video later this year.
Videos are presently only available to pay [...]
Posted: Thursday, May 3rd 2007
E-Commerce Trends Emerge as Holiday Spending Booms
Consumers spent $21.7 billion online (excluding travel and auctions), in the U.S. in the first 50 days of the holiday seasons - Nov. 1 through Dec. 20 - or 26 percent more than the year-earlier, according to comScore.
Among the e-commerce trends this holiday season are increased traffic to retail sites from social networks and blogs; increased sales of luxury items; a longer shopping period; and the emergence of the long tail [...]
Posted: Tuesday, December 26th 2006
To Reach Small Business, Microsoft Tries Innovative Marketing
Microsoft has launched two initiatives - rich media and a contest with a huge cash prize - to raise awareness of its new small and midsize business Office Live software packages, reports ClickZ.
Rich media ads, using Rovion's InPerson platform, feature Fred [...]
Posted: Wednesday, December 20th 2006
Google Launches AdSense Referral Program
Google has introduced a referral program for AdSense publishers in an effort that's likely, at least in part, a response to Yahoo's encroachment on what Google sees as its turf. Google will reward AdSense publishers with $100 for each small publisher and blogger referred, paying the money after the new participants earn their first $100 in ad revenue, [...]
Posted: Tuesday, November 8th 2005
Yahoo 'Think Big' Contest Winner Awarded 10 Million Impressions
Yahoo named StairCycle Innovations, an exercise equipment maker, as the winner of its "Think Big" contest offering 10 million ad impressions to a small business that uses inventive marketing efforts, ClickZ reports. The Phoenix-based company was chosen from nearly 8,000 entries. The company won 10 million free ad impressions across [...]
Posted: Friday, June 24th 2005
We All Scream for Ice Cream...Coupons Online
DM News: Online Ads Churn Visits for Free Ice Cream
90 year old ice cream maker Brigham partnered with Boston.com to offer coupons for a free ice cream cone at participant stores for a week earlier this month, with impressive results: the campaign (called "The Scoop") netted [...]
Posted: Monday, September 29th 2003
- Showing 1 - 9 of 9