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Industry Buzz & Snippets: 12/07/09

Measurement: IMMI issues new cross-platform metrics, mobile on rise. Search: Google promotes place pages in shop windows. Yahoo a  [...]
Posted: Monday, December 7th 2009

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Online Consumers Spend Less, Clip Coupons This Holiday

Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com,   [...]
Posted: Tuesday, October 14th 2008

Billboards Identify Shoppers by Past Purchases ... and by Sight

In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him. The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"   [...]
Posted: Tuesday, August 26th 2008

Microsoft Ups Business Search Efforts

Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting. Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort. He   [...]
Posted: Thursday, August 21st 2008

Newspaper Ads Help Drive Consumers to the Web

44 percent of people who saw a product or service advertised in a newspaper in the past month researched it. And two-thirds (67 percent) of that group went online to find more information, according to a Google-commissioned survey from Clark, Martire & Bartolomeo,   [...]
Posted: Monday, June 16th 2008

Newspaper Ads Drive Online Research, In-Store Purchases

Print newspaper ads reach people at all stages of the buying cycle, inspiring web research at the beginning, and prompting in-store/web purchases at the end, said the Newspaper Association of America (NAA), citing a Google study (  [...]
Posted: Tuesday, April 22nd 2008

1-800-Flowers Launches Valentine Video Contest on YouTube

For Valentine's Day, 1-800-Flowers.com has launched two video contests on a YouTube channel dubbed "The World's Greatest Love Stories." "Will You Marry Me?" is the first contest, which is seeking video submissions showing people popping the question. The prize is a wedding at a Sandals resort and a diamond ring from Blue Nile. The second contest asks couples for video valentines. The winning entry will be featured on You  [...]
Posted: Thursday, January 10th 2008

Microsoft Cuts Checks to Gain Search Share

After failing with ad appeals, Microsoft is now counting on the persuasive powers of cold hard cash to help it gain search market share, writes The New York Times. The software and search giant is hoping to jumpstart use of its search engine by offering monetary credits to companies based on their use of Microsoft Live. Those credits, ranging from $2 to $10, depending on the volume of searches conducted,  [...]
Posted: Monday, April 2nd 2007

Microsoft Offers to Pay Companies for Using Live Search

Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports. The credits can be redeemed for products and training. Search blogger John Battelle   [...]
Posted: Monday, March 19th 2007

Ask.com Launches Guerrilla Effort against Google in U.K.

Ask.com has launched a guerrilla marketing campaign in the U.K. to curb Google's 75 percent market-share dominance there, according to CNET. Posters showing a hand holding a megaphone and urging people to "Stop the Online Information Monopoly" recently began appearing in London subway trains and stations. Ask's name is not on the posters, but the company plans t  [...]
Posted: Thursday, March 15th 2007

Baidu, EMI Partner to Bring Free Music to China

EMI Music and Chinese search engine Baidu.com are partnering to bring free music to Chinese web users via an ad-supported model. EMI's Typhoon Music will make music available at the EMI Music Zone area of Baidu's music-search channel, writes the Hollywood Reporter. The deal will feature free music from popular Chinese artists such  [...]
Posted: Wednesday, January 17th 2007

E-Commerce Trends Emerge as Holiday Spending Booms

Consumers spent $21.7 billion online (excluding travel and auctions), in the U.S. in the first 50 days of the holiday seasons - Nov. 1 through Dec. 20 - or 26 percent more than the year-earlier, according to comScore. Among the e-commerce trends this holiday season are increased traffic to retail sites from social networks and blogs; increased sales of luxury items; a longer shopping period; and the emergence of the long tail   [...]
Posted: Tuesday, December 26th 2006

Google Agressively Promotes Google Checkout

Google is actively promoting its Checkout service to merchants this holiday season, hoping to also convert them into online advertisers. Google is dropping transaction fees for merchants through the end of 2007 and giving customers hefty discounts on some orders if they use Google Checkout, the New York Times reports. So far, the promotions are wo  [...]
Posted: Thursday, December 21st 2006

Google Checkout Drops Fees through 2007

Google Checkout will now be free to use for all online merchants through the end of 2007, regardless of whether they are Google AdWords advertisers.The no-fee promotion, originally slated to end Dec. 31 of this year, was extended through the end of 2007 based on positive response from merchants, Internet Retailer   [...]
Posted: Thursday, December 7th 2006

Howard Stern, Sirius Boost Traffic with Web Trial

A two-day trial that allowed online listeners to freely sample Sirius's full lineup, including Howard Stern, resulted in soaring traffic and online buzz. Sirius offered the free two-day trial Oct. 25-26, and traffic to Sirius.com on Oct. 25 was up 91 percent compared with the week before (Oct. 18) - and up 201 percent from the same day last year,   [...]
Posted: Wednesday, November 1st 2006

Starbucks Hopes Mobile Promo Picture Perfect

Starbucks is halfway through its first major foray into mobile marketing, encouraging people to use their camera phones as part of a scavenger hunt. Participants in the promotion - the "Starbucks Summer Pursuit" quiz and sweepstakes - receive SMS questions and reply via text or by sending a picture of the answer, writes ClickZ. Questions and clues relate to summer or the bran  [...]
Posted: Thursday, July 27th 2006

Brainy Idea Is Answer to Yahoo's 'How Best to Promote' Question

Yahoo's latest brain-child is, well, a giant brain, which doubles as a two-story terrarium atop the Hard Rock Cafe in New York. The PR stunt is meant to promote Yahoo Answers, an online community where consumers ask and answer questions on any topic, writes Promo Magazine (via MediaBuyerPl  [...]
Posted: Friday, June 16th 2006

Ask.com's Second TV Ad Campaign to Break

Hoping to increase search engine market share, IAC will today break a branding campaign for Ask.com that will air on national TV, including NBC's "Today" show and "Saturday Night Live, reports MediaPost. The campaign was created by ad agency Berlin Cameron, and OMD handled the media buy. The campaign comes three months after Ask rebranded itself without Jeeves, the  [...]
Posted: Wednesday, May 3rd 2006

Yahoo Launches Consumer-Tech Site

Yahoo has launched a technology website - Yahoo Tech - to help consumers research, buy and use technology products in 18 categories, reports MarketWatch. All advertising inventory on the site for the three-month launch period is sold out. Yahoo Tech will be promoted across the Yahoo network and on its search engin  [...]
Posted: Monday, May 1st 2006