Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 36 | 60 |
| » ad pricing | 1 | 95 |
| » ad selling | 16 | 80 |
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| » ad technologies & vendors | 14 | 82 |
| » advertainment | 27 | 69 |
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| » automotive | 7 | 89 |
| » b2b | 2 | 94 |
| » best practices | 13 | 83 |
| » biz buzz | 23 | 73 |
| » branding | 33 | 63 |
| » broadband | 12 | 84 |
| » campaigns & creatives of note | 41 | 55 |
| » case studies | 4 | 92 |
| » co-op marketing & partnerships | 16 | 80 |
| » computers & tech | 9 | 87 |
| » consumer packaged goods | 10 | 86 |
| » cross media | 14 | 82 |
| » demographics | 22 | 74 |
| » direct marketing | 12 | 84 |
| » domain names | 9 | 87 |
| » don't believe the hype | 1 | 95 |
| » e-commerce | 23 | 73 |
| » email marketing | 3 | 93 |
| » entertainment | 45 | 51 |
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| » healthcare | 1 | 95 |
| » instant messaging marketing | 2 | 94 |
| » interviews | 1 | 95 |
| » intrusive formats | 2 | 94 |
| » legal, government & regulation | 1 | 95 |
| » loyalty & retention | 9 | 87 |
| » major brands | 39 | 57 |
| » major players news | 32 | 64 |
| » measurement & analytics | 1 | 95 |
| » media convergence | 11 | 85 |
| » mobile marketing | 12 | 84 |
| » multi-channel marketing | 9 | 87 |
| » new and improved | 11 | 85 |
| » nonsense & parodies | 4 | 92 |
| » online ad market | 20 | 76 |
| » pearls of wisdom | 2 | 94 |
| » people | 4 | 92 |
| » personalization | 12 | 84 |
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| » publishing | 19 | 77 |
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| » rich media | 10 | 86 |
| » search engine marketing | 6 | 90 |
| » sex sells | 1 | 95 |
| » signs of what's to come | 19 | 77 |
| » small business | 1 | 95 |
| » spam & anti-spam | 1 | 95 |
| » syndication & RSS | 4 | 92 |
| » technical innovation | 5 | 91 |
| » telecom | 2 | 94 |
| » text ads | 1 | 95 |
| » tools & software | 10 | 86 |
| » top stories | 6 | 90 |
| » travel | 3 | 93 |
| » viral marketing & social media | 17 | 79 |
| » weblog marketing | 4 | 92 |
| » women | 6 | 90 |
| » worst practices | 7 | 89 |
| » Youth | 16 | 80 |
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Black Friday Survival Guide for Online Shoppers
Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday.
While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal.
Monitor [...]
Posted: Friday, November 27th 2009
Majority of Physicians Prefer ePromo to Face-to-Face
Over two-thirds (67%) of US physicians have a positive attitude toward electronic promotion (ePromotion) by pharmaceutical companies.
And nearly three-fourths (73%) say they think ePromotion is equal or superior to face-to-face communication from drug sales reps, according to (pdf) an annual study on ePromotion from SDI ( [...]
Posted: Tuesday, April 28th 2009
'Deadliest Catch' Spans Mobile, Internet, Gaming
Discovery launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch, reports MediaBuyerPlanner.
The campaign, for the fifth season of the hit series about crab fishing off Alaska, was designed to capture viewers "throughout the day no matter what platform they are using," sa [...]
Posted: Tuesday, April 21st 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting.
"This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost [...]
Posted: Monday, January 5th 2009
There.com, Club Penguin Do Their Part for Charity
Virtual worlds There.com and Club Penguin organized online drives to encourage users to think charitably, reports Virtual World News. The sites target young adults and children, respectively.
There.com set it [...]
Posted: Thursday, December 11th 2008
Online Campaigns Bring Irony to Gift-Giving
UPS tapped agency T3 to produce UPSRegifter.com, a site that enables users to pass unwanted gifts off to others, just in time for the holidays.
"Regifting" is the process of recycling bad presents. It entered the lexicon in a 1995 episode of Seinfeld, according to MediaPost.
On UPSRegifter.com, users upload images of gifts they don't want, or choose fro [...]
Posted: Friday, November 28th 2008
One Easy Fix Could Cure Email Marketers' Impotence
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an [...]
Posted: Monday, October 27th 2008
Adidas Spreads Ultraviolet Sound with 'New School of Thought'
"The New School of Thought," Adidas Originals' back-to-school campaign, goes live this week with the Ultraviolet Sound widget, which gives users access to free Ultraviolet Sound music and a 30 percent discount on Adidas Originals items.
The incentives are expected to encourage fans to put the widget on their websites or social networking profiles, thereby driving the campaign viral:
[...]
Posted: Wednesday, August 6th 2008
Gather.com 'Rewards' Use of Social Network
Gather.com, an online social network for the over-30 crew, has announced an enhanced program that rewards members for using its social network.
Points are earned each time a user visits and passes time on the site. They can be redeemed for merchandise or services at stores like Amazon, Starbucks, Gap and Target. Members redeemed over $120,000 in points so far in 2008, the company [...]
Posted: Wednesday, August 6th 2008
To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl
To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand.
Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam [...]
Posted: Thursday, July 17th 2008
Glam Media to Publish 'Daily Candy'-Style Email Newsletters
Glam Media, the top women's online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical:
Monday: "Great Style In No Time Flat," a five-second style guide
Tuesday: "Tips and Tricks for the Beauty Obsessed"
Wednesday: "Because Food Should Always be Fabulous," a roundup of modish recipes
Thursday: "The Must-Know for Pop-Culture Gurus," a gossip and trivi [...]
Posted: Monday, July 14th 2008
Mobile Photos, SMS Used to Customize Nike Footwear
Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos.
"Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo.
NIKE PHOTOiD selects [...]
Posted: Friday, June 27th 2008
DoorFly Reverses the Online Home-Promoting Process
Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want -- and agents pander for their business.
Agents are encouraged to "[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that they feel best meets their needs," the company stated.
A recent survey found that seasoned [...]
Posted: Wednesday, June 25th 2008
Marketing Society Ponders 50 Most Influential Brands
To celebrate its 50-year anniversary, the UK's Marketing Society launched 50 Golden Brands, a send-up of 50 brands that influenced each of the past 50 years.
1959 was ruled the year of Barbie. '85 went to Microsoft, '88 to Nike, '01 to the iPod, and '07 to O2. 2008's brand has not yet been named.
But these decisions are su [...]
Posted: Friday, June 20th 2008
Pontiac/Last.fm Launch Musical Car Campaign
Pontiac partnered with Last.fm on a promotion that brings music to the car-buying process, reports ClickZ.
A Last.fm subsite features a virtual Pontiac dashboard that plays music when visitors click on Last.fm's logo. Visitors can switch between different styles of music through a pop-up music player.
Information on the Pontiac Vibe, the model Pontiac is promoting with this partnership, will appear on [...]
Posted: Monday, June 16th 2008
Industry Buzz & Snippets: 6/4/08
Ad Networks and Analytics:
Social networking analytics firm Sometrics launched a social media ad-serving platform. It claims the service is the first of its kind. The platform enables app developers to target ads by demographic, geography, interests and on-site activities.
Agencies and Marketing Execs:
[...]
Posted: Wednesday, June 4th 2008
'Sex and the City' Generates 16% of Fandango's Weekend Sales
The debut of Sex and the City in theatres contributed to 16 percent of ticket sales on Fandango.com this weekend, according to Fandango (via MediaPost).
Fandango users purchased over one million advance tickets, setting a record for advance sell-outs. The movie also sold the most quickly: 10 tickets per second during peak hour [...]
Posted: Monday, June 2nd 2008