Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 220 | 291 |
| » ad pricing | 20 | 491 |
| » ad selling | 78 | 433 |
| » ad targeting | 118 | 393 |
| » ad technologies & vendors | 64 | 447 |
| » advertainment | 132 | 379 |
| » Advertising | 1 | 510 |
| » affiliate marketing | 7 | 504 |
| » agencies & ad departments | 92 | 419 |
| » alternative marketing | 215 | 296 |
| » Asia/Pacific | 9 | 502 |
| » automotive | 45 | 466 |
| » b2b | 9 | 502 |
| » best practices | 52 | 459 |
| » biz buzz | 88 | 423 |
| » branding | 142 | 369 |
| » broadband | 54 | 457 |
| » campaigns & creatives of note | 223 | 288 |
| » case studies | 23 | 488 |
| » co-op marketing & partnerships | 83 | 428 |
| » computers & tech | 29 | 482 |
| » consumer packaged goods | 54 | 457 |
| » CRM | 3 | 508 |
| » cross media | 102 | 409 |
| » demographics | 79 | 432 |
| » direct marketing | 90 | 421 |
| » domain names | 22 | 489 |
| » don't believe the hype | 10 | 501 |
| » e-commerce | 96 | 415 |
| » email marketing | 29 | 482 |
| » entertainment | 207 | 304 |
| » Europe | 18 | 493 |
| » events | 21 | 490 |
| » finance | 7 | 504 |
| » global | 6 | 505 |
| » healthcare | 1 | 510 |
| » How-to | 1 | 510 |
| » I-PR & business communications | 6 | 505 |
| » Insider News | 1 | 510 |
| » instant messaging marketing | 6 | 505 |
| » interviews | 4 | 507 |
| » intrusive formats | 5 | 506 |
| » Latin America | 3 | 508 |
| » legal, government & regulation | 15 | 496 |
| » loyalty & retention | 29 | 482 |
| » major account moves | 5 | 506 |
| » major brands | 175 | 336 |
| » major players news | 154 | 357 |
| » measurement & analytics | 17 | 494 |
| » media convergence | 66 | 445 |
| » minorities | 5 | 506 |
| » mobile marketing | 57 | 454 |
| » multi-channel marketing | 65 | 446 |
| » new and improved | 35 | 476 |
| » nonsense & parodies | 19 | 492 |
| » online ad market | 79 | 432 |
| » pearls of wisdom | 9 | 502 |
| » people | 26 | 485 |
| » personalization | 25 | 486 |
| » political parties & organizations | 18 | 493 |
| » privacy | 4 | 507 |
| » publishing | 104 | 407 |
| » real estate | 3 | 508 |
| » research & stats | 81 | 430 |
| » rich media | 65 | 446 |
| » Sales | 1 | 510 |
| » search engine marketing | 38 | 473 |
| » seniors | 3 | 508 |
| » sex sells | 3 | 508 |
| » signs of doom | 8 | 503 |
| » signs of recovery | 4 | 507 |
| » signs of what's to come | 102 | 409 |
| » small business | 9 | 502 |
| » spam & anti-spam | 4 | 507 |
| » Spanish-speaking | 4 | 507 |
| » syndication & RSS | 11 | 500 |
| » telecom | 15 | 496 |
| » text ads | 14 | 497 |
| » tools & software | 36 | 475 |
| » top stories | 66 | 445 |
| » travel | 9 | 502 |
| » user experience | 96 | 415 |
| » viral marketing & social media | 106 | 405 |
| » weblog marketing | 28 | 483 |
| » women | 25 | 486 |
| » worst practices | 26 | 485 |
| » Youth | 47 | 464 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Shopkick Scores Another Win in the Retail Check-in Wars
Location-based shopping app provider shopkick has scored another big retail win: all Crate and Barrel locations in the U.S. will begin offering walk-in rewards and special deals based on its platform. This follows another major client coup, albeit a name not immediately recog [...]
Posted: Friday, May 6th 2011
Have You Considered the White Label Daily Deal Market?
OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel [...]
Posted: Monday, March 28th 2011
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Palm Gets One-Upped By Customer's Ad
It is hard not to pity Palm these days: the company is projecting very poor sales for its upcoming quarter and analysts have abandoned any pretense of liking the stock. Worst, Palm’s attempts to reconnect with its customers - arguably it's main problem - have been overshadowed by a head-turning ad created by Palm aficionado Heiko Thies.
The ad, writes Wired, "manages to be both exciting and s [...]
Posted: Friday, March 26th 2010
Target Unveils Scannable Mobile Coupon Campaign
Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for [...]
Posted: Friday, March 12th 2010
Retailers Slightly Decrease Feb. Email Volume
Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the previous year, year-over-year volume increased 13% from [...]
Posted: Monday, March 1st 2010
Top Jan. ‘10 Coupons: Kohl’s, Gap
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month. (via Market [...]
Posted: Friday, February 26th 2010
Mix Me In App Turns Music Fan into Producer
Mix Me In, a music app that allows fans to tinker with how they can view and listen to new releases, has made its way to the "New and Noteworthy" section of Apple's App Store.
Mix Me In takes songs and breaks them down into different streams, isolating the lead singer, guitar, drums, backup singers and keyboards. It then a [...]
Posted: Monday, January 4th 2010
Digital Gift Cards Pay Dividends in New Marketing Data
Retailers are finding that digital gift cards are not only what consumers want, but also can offer a wealth of information about both the buyers and the recipients who redeem the cards.
The Container Store began offering digital gift cards on its website last month with such goals in mind. Eventually it plans to create targeted promotions for customers based on the data.
More [...]
Posted: Friday, December 18th 2009
Abandoned Shopping Carts Capture Link Between Discounts/Conversions
As deal-seeking becomes an ingrained behavior among consumers, shopping cart abandonment data is providing new insight into conversions, according to Charles Nicholls, chief strategy officer with SeeWhy.
Namely it is highlighting the growing link between discounts offered and conversions, he says. Since Black Friday and Cyber Monday online sales have remained h [...]
Posted: Friday, December 18th 2009
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
Online Shoppers: Bigger Budgets, Most Discounts
Bigger budgets, the ability to better research products and more discounts are some of the reasons why consumers are shopping online this year - reasons that have translated into a 4% increase in holiday e-commerce spending.
Six weeks into the 2009 holiday shopping season, e-commerce holiday sales are tracking one percentage point higher than a 3% increase comScore had previously forecast. So far, U.S. consumers spent $20.7 billion, a 4% increase from $20 billion U.S. consumers spent online d [...]
Posted: Wednesday, December 16th 2009
It's Official: Auto Ads are Shifting Online
At the end of last month Philip Zelinger, president of Ad Agency Online, an automotive advertising resource, instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. The reason?
"The internet already attracts 93% of today’s auto shoppers. The consumer's reliance on social netwo [...]
Posted: Thursday, December 10th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
Online Retailers Tackle Sales-Tax Hurdles
Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online.
Simply put, many e-tailers do not collect taxes from their customers if they don’t have a presence in a state. This gives them an edge over operations that range from Wal-Mart to Target to Sak's Fifth Avenue.
This discrepancy is also one reason sites such as eBay and Amazon have thrived in the downturn, [...]
Posted: Monday, November 30th 2009
Black Friday Survival Guide for Online Shoppers
Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday.
While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal.
Monitor [...]
Posted: Friday, November 27th 2009