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Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Insurance Providers Ignore Gen X, Gen Y

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece  [...]
Posted: Wednesday, August 5th 2009

Biz Stone: Twitter to Charge Brands for Use

Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. "We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo  [...]
Posted: Tuesday, February 10th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Watershed Ruling in MySpace Suicide Case May Criminalize Fake 'Net Personas

This week Missouri mom Lori Drew was convicted for three misdemeanor counts of computer fraud. In 2006, Drew impersonated a teenage boy on MySpace.com and made comments that drove a 13-year-old girl -- whom she suspected of spreading rumors about her own daughter -- to suicide. Drew was vindicated on the charge of accessing a computer without authorization to inflict emotional distress. But MySpace terms of   [...]
Posted: Friday, November 28th 2008

Facebook to Buy ConnectU, Whose Code it 'Stole'

ConnectU, which sued Facebook CEO Mark Zuckerberg for stealing its code, is now a Facebook acquisition target, the BBC reports. Before starting Facebook, Zuckerberg conducted programming work for the founders of ConnectU, known at the time as HarvardConnect.com. He launched Facebook as an Ivy League-only network in 2004, sparking a   [...]
Posted: Monday, August 18th 2008

CW: Sorry Mates, No Online 'Gossip Girl' for You

Against the gospel of bigger networks like NBCU and ABC, the CW has decided to stop streaming episodes of flagship show Gossip Girl online. Executives are concerned the show's online popularity may be contributing to its weakness on TV. For while Gossip Girl is among the most downloaded shows on iTunes and a strong generator of online buzz (  [...]
Posted: Tuesday, April 22nd 2008

Hands Off Virtual Goods -- Theft is Punishable by Arrest

The BBC reports the arrest of a Dutch teenager who was recently caught stealing virtual furniture from "bedrooms" from the Habbo Hotel, a virtual world. The teenager allegedly lifted 4,000 euros worth of virtual furniture, an act deemed fit for legal reprimand because "the furniture is paid for with real money," according to a spokesman for Sulake,  [...]
Posted: Wednesday, November 14th 2007

Creepfest: 32% of Teens Contacted by Strangers, 11% of Girls Uncomfortable

A study by the Pew Internet & American Life Project finds that 32 percent of teens online have been contacted by a total stranger, and that 7 percent of those encounters have made them scared or uncomfortable. But while only 4 percent of teenage boys got creeped out by a stranger, 11 percent of teen girls were made uncomfortable. Those numbers rose dramatically when a photo was i  [...]
Posted: Tuesday, October 16th 2007

Facebook Gets Groped Over Child Predator Issues

Having stolen the spotlight from MySpace in 2007, Facebook now faces both the spoils and the critiques of high-profile fame, including pressure over sexual predators. "It's become Facebook's cross to bear," said Josh Bernoff of Forrester Research, who believes -- somewhat melodramatically -- the site's future depends on its ability to address the predator iss  [...]
Posted: Monday, October 8th 2007

Ruffled Students Turn Taser Rage into Online Subculture

Coverage of a University of Florida student's recent Taser infliction by police has given rise to an online subculture touting the banner, "Don't tase me, bro!" - a statement shouted out by Andrew Meyer at the University of Florida when police seized him. Meyer was arrested on Monday after haranguing Senator John Kerry during a campus discussion. He was asked several times to desist but refused, after which he was carried away by police officers, who forced him to the floor of th  [...]
Posted: Thursday, September 20th 2007

Tech-Savvy UK Teens Suffering from 'Junk Sleep'

The UK's Sleep Council has announced that "junk sleep" -- where teenagers distracted by electronics get less than 8 hours of sleep -- could rival junk food as a lifestyle issue. A poll of 1,000 teens between 12 and 16 found that 30 percent got four to seven hours of sleep at most. A quarter said they fell asleep more than once a week while engaged with electronics - with the TV, the radio or the computer on. "What we are seeing is the emergence of junk sleep - that is, sleep t  [...]
Posted: Wednesday, August 29th 2007

23 More Universities Make RIAA Piracy Hit List

The RIAA has just released around 408 pre-litigation settlement letters to 23 previously-unhampered universities nationwide, in its latest iteration of the "education and deterrence campaign" against "file-traffickers" launched earlier this year against college campuses. Students are reminded that, to avoid additional sturm and drang, they may pay a thoughtfully discounted settlement fee - all online - at P2PLawsuits.com before the RIAA files a formal lawsuit. The following 23 s  [...]
Posted: Monday, July 23rd 2007

Canadian Teachers Put Foot Down on Cyber Bullying

Teachers across Canada are increasingly concerned about online bullying, reports The Globe and Mail, and this week, they will try developing national policy for protecting students and educators from the tactic. A Toronto-based gathering of the Canadian Teachers' Federation will try to tackle the elusive problem of bullying over the Internet. The Federation   [...]
Posted: Tuesday, July 10th 2007

Childhood Obesity Gets Boost from Online Marketing

A new report this month from the Center for Digital Democracy and American University find that junkfood is marketed to kids everywhere they look online - from virtual worlds to social networks, reports Business Week. At virtual world Neopets, for example, kids feed their virtual pet ice cream, jellies, and baked goods. And on MySpace, Burger King's mascot  [...]
Posted: Friday, May 18th 2007

U.K. Extends Junk-Food Ad Ban Beyond TV

The recent U.K. ban on TV junk-food ads aimed at children younger than 16 will be extended to magazines, the internet, newspapers, billboards and cinema, writes Ad Age. The Committee on Advertising Practice, the industry's self-regulatory body for nonbroadcast media, is bypassing the Food Standard's Agency's stringent standards on fat, salt and sugar measurements and applying even heavier restrictions. Acc  [...]
Posted: Friday, April 13th 2007

MySpace Cracks Down on User-Added Widgets

Tila Tequila, arguably MySpace's most famous user, last weekend ran afoul of site founder Tom Anderson, who demanded the removal of a media player and online store that Tequila had added to her page to promote her music. At issue was a widget called Hoooka that Tequila had added on her page, allowing users to hear her music, as well as buy it, the New York Times   [...]
Posted: Wednesday, March 21st 2007

YouTube Yanks Oscar Clips

If you're planning on going to YouTube to relive your favorite moments from last Sunday's Oscars, you're out of luck, as the Academy of Motion Picture Arts & Sciences quickly requested that YouTube remove any clips from the awards show. YouTube swiftly complied with the Academy's request, and removed all video clips involving the Oscars, from its site, The Daily Reel   [...]
Posted: Thursday, March 1st 2007