Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	11	12
» ad pricing	2	21
» ad selling	2	21
» ad targeting	7	16
» ad technologies & vendors	4	19
» advertainment	11	12
» agencies & ad departments	2	21
» alternative marketing	17	6
» Asia/Pacific	1	22
» automotive	2	21
» best practices	8	15
» biz buzz	7	16
» branding	11	12
» broadband	4	19
» campaigns & creatives of note	11	12
» co-op marketing & partnerships	5	18
» computers & tech	4	19
» consumer packaged goods	1	22
» cross media	10	13
» demographics	10	13
» direct marketing	2	21
» domain names	1	22
» don't believe the hype	1	22
» e-commerce	5	18
» email marketing	1	22
» entertainment	14	9
» Europe	2	21
» events	1	22
» instant messaging marketing	1	22
» interviews	1	22
» intrusive formats	1	22
» Latin America	1	22
» loyalty & retention	1	22
» major account moves	1	22
» major brands	10	13
» major players news	7	16
» measurement & analytics	4	19
» media convergence	6	17
» mobile marketing	3	20
» multi-channel marketing	3	20
» new and improved	3	20
» online ad market	4	19
» pearls of wisdom	2	21
» people	2	21
» personalization	1	22
» promotions	9	14
» publishing	3	20
» research & stats	5	18
» signs of recovery	1	22
» signs of what's to come	8	15
» technical innovation	3	20
» telecom	1	22
» text ads	1	22
» tools & software	4	19
» top stories	2	21
» user experience	8	15
» viral marketing & social media	6	17
» women	2	21
» worst practices	3	20

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]
Posted: Monday, March 9th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

Mobile Display Ads Increase Brand Awareness and Interest

Awareness of and interest in "The Golden Compass" among users exposed to promotional full-screen mobile ads increased significantly, according to results of a mobile ad campaign by Greystripe and New Line Cinema, MarketingCharts reports. Greystripe commissioned Dynamic Logic to measure the campaign's success in raising awareness, interes  [...]
Posted: Wednesday, April 30th 2008

Arizona Jean Employs Social Marketing to Push New E-Store

Formerly owned by JC Penney, the Original Arizona Jean Company is now independent. And though the jeans have been available for 23 years at the department store, they had never been marketed directly to the teen audience it's geared toward, according to a mini case study by DM News. That's where T3 agency stepped in to help launch an online marketing campaign. A content-rich   [...]
Posted: Friday, January 11th 2008

MTVU, Microsoft Partner for Activist Web Series

MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft. MtvU is a 24-hour college network broadcast to 750 universities in the US. Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause,"   [...]
Posted: Wednesday, November 28th 2007

Music Videos More Intimately Merge with Online Activity

For the launch of its second album Neon Bible, Arcade Fire kicked off a mysterious campaign urging fans to head to beonlineb.com, an anagram for the album's name. Created by Vincent Morisset, fans may not only watch a new video; they can interact with the lead singer's head and hands, according to Reuters. Arcade Fire's efforts are only th  [...]
Posted: Tuesday, November 27th 2007

Media Bigwigs Pick for User Content Impact: Video Shorts

Instead of railing against how consumer-generated content is eating into audience share, media companies should embrace that content, writes AdWeek in reporting thre results of an Accenture study. The conclusion comes from a survey of 110 media executives on the topic. 57 percent said the growth of people creating their own content is among the top challenges they face. 68 percent of resp  [...]
Posted: Monday, April 23rd 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Brands Create Own Shows - Cheaper than TV Ads

To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today. Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team. An MTV special produ  [...]
Posted: Wednesday, April 11th 2007

Study: In-Game Advertising Measurement Broken

A new study has been released claiming that game developers and sellers are drastically under-selling in-game ads, reports MediaWeek. Research firm Interpret's GameMeasure division says the way video game audience is measured isn't accounting for huge chunks of players. That's because in-game ad sales are made based on the number of unit sales. The reality is, according to the report, that ma  [...]
Posted: Thursday, March 22nd 2007

WOM, Social Media Help Webkinz Sell by the Millions

Webkinz, toys described as Beanie Babies on steroids, are following in the footsteps of some fo the great word-of-mouth marketing success stories as they take playgrounds by storm, acccording to AdAge. The stuffed animals connect young kids to the web using a secret-code tag attached to each one. When kids type in the code at Webkinz.com, they are g  [...]
Posted: Tuesday, January 23rd 2007

Sunkist's One Tree Hill Promo a '360-Degree' Effort

The CW network is teaming with one advertiser, the Sunkist line of sodas sold by Cadbury Schweppes, to ask viewers of the show One Tree Hill to create video entries in a contest with an unusual grand prize: a role in an episode for the creator of the winning spot, filmed on location in the winner’s hometown, reports the New York Times. The entrants are being as  [...]
Posted: Friday, December 8th 2006

Social Network Users Becoming Immune to Ads

At least to members of social-networking sites, recommendations from friends and fellow users of social-networking sites now carry more sway than traditional media, a new study finds. Peer recommendations now hold more influence over social-networking users than any other form of information. Moreover, as users of social-networking sites such as MySpace and Facebook spend more time there, they become resistant to traditional advertising, Internet Retailer   [...]
Posted: Monday, October 16th 2006

Wal-Mart Shuts Down MySpace Clone

After just 10 weeks, Wal-Mart has pulled the plug on "The Hub," a social-networking site for teens that the nation's largest retailer had hoped would become a competitor for MySpace. When users try to access the The Hub, they are greeted with the message "Sorry, but the School Your Way promotion has ended," Forbes reports. Though unclear whether Wal-Mart orig  [...]
Posted: Wednesday, October 4th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Study: Tech Strengthens Family Ties

A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier. One of the key findings of the study was that technological advances create more hectic lives for online families, but also give them the tools to increase communication with other family members. Seventy percent of respondents said technology helps them stay connected with their family, and half of the  [...]
Posted: Thursday, September 28th 2006

Ford UK Mounts Novel Multi-Media Product Placement Campaign

If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in her book "The Sweetest Taboo" to a   [...]
Posted: Monday, April 5th 2004