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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 65 | 17 |
| » ad pricing | 6 | 76 |
| » ad targeting | 52 | 30 |
| » ad technologies & vendors | 32 | 50 |
| » advertainment | 24 | 58 |
| » affiliate marketing | 1 | 81 |
| » agencies & ad departments | 6 | 76 |
| » alternative marketing | 29 | 53 |
| » Asia/Pacific | 2 | 80 |
| » automotive | 2 | 80 |
| » best practices | 5 | 77 |
| » biz buzz | 36 | 46 |
| » branding | 24 | 58 |
| » broadband | 14 | 68 |
| » campaigns & creatives of note | 11 | 71 |
| » case studies | 2 | 80 |
| » co-op marketing & partnerships | 20 | 62 |
| » computers & tech | 8 | 74 |
| » consumer packaged goods | 3 | 79 |
| » cross media | 12 | 70 |
| » demographics | 26 | 56 |
| » direct marketing | 1 | 81 |
| » domain names | 7 | 75 |
| » e-commerce | 5 | 77 |
| » email marketing | 1 | 81 |
| » entertainment | 52 | 30 |
| » Europe | 7 | 75 |
| » events | 1 | 81 |
| » global | 4 | 78 |
| » instant messaging marketing | 1 | 81 |
| » intrusive formats | 1 | 81 |
| » loyalty & retention | 8 | 74 |
| » major account moves | 4 | 78 |
| » major brands | 23 | 59 |
| » major players news | 32 | 50 |
| » measurement & analytics | 5 | 77 |
| » media convergence | 13 | 69 |
| » mobile marketing | 8 | 74 |
| » multi-channel marketing | 5 | 77 |
| » new and improved | 16 | 66 |
| » online ad market | 29 | 53 |
| » pearls of wisdom | 1 | 81 |
| » people | 5 | 77 |
| » personalization | 7 | 75 |
| » promotions | 5 | 77 |
| » publishing | 17 | 65 |
| » research & stats | 13 | 69 |
| » rich media | 13 | 69 |
| » search engine marketing | 3 | 79 |
| » signs of doom | 2 | 80 |
| » signs of what's to come | 26 | 56 |
| » small business | 1 | 81 |
| » syndication & RSS | 1 | 81 |
| » technical innovation | 3 | 79 |
| » telecom | 1 | 81 |
| » text ads | 7 | 75 |
| » tools & software | 10 | 72 |
| » top stories | 3 | 79 |
| » user experience | 31 | 51 |
| » viral marketing & social media | 9 | 73 |
| » weblog marketing | 3 | 79 |
| » women | 5 | 77 |
Stardoll, Piczo to Merge Operations
Virtual worlds Piczo and Stardoll have announced plans to merge their international operations, in hopes of better appealing to advertisers.
Stardoll operates as a virtual paper doll site for tween girls. Piczo positions itself as a friendly environment for young pop culture fans. Combined, the social networks serve about 20 million unique users; both focus heavily on forming strategic partnership [...]
Posted: Monday, March 9th 2009
BrightKit Rebrands, Monetizes Microblogging
BrightKit, a Twitter marketing account management system that went live in November, has changed its name to HootSuite. In addition to services that enable marketers to both manage and track multiple Twitter accounts, it now enables them to monetize that activity on a small scale.
ow.ly, a properietary ser [...]
Posted: Monday, February 23rd 2009
Teen Tracking firm Alloy Snaps Up Sports Source TAKKLE
Teen media/tracking firm Alloy Media+Marketing has acquired TAKKLE.com, a high school sports/college recruitment site.
TAKKLE launched in 2006 and immediately drew the interest of Sports Illustrated, which used the site to expand its high school outreach efforts. It enables high school athletes to build personal and team-based profiles, share photos and videos [...]
Posted: Thursday, February 5th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
Guitar Hero, James Bond, Battle.net Serve In-Game Adverts
In-game ad network Massive inked a multi-year liaison with video game publisher Activision and subsidiary Blizzard Entertainment.
Massive will serve dynamic in-game ads across 18 of Activision's Xbox 360 and PC offerings, including Guitar Hero: World Tour and James Bond: Quantum of Solace.
A similar agreement was formed between Massive and game publisher THQ [...]
Posted: Wednesday, December 3rd 2008
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008
Kia Peddles Soul Across imeem for Android
Social music service imeem launched imeem for Android, a mobile music app for phones built on Google's Android platform.
imeem for Android has been available in Google's App Market for the past month. It is currently a [...]
Posted: Monday, November 24th 2008
In 2009, Hulu Ad Spend to Nip YouTube's Heels
In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports.
Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could [...]
Posted: Tuesday, November 18th 2008
Facebook Leverages Engagement to Drive Organic Ad Impressions
Facebook has released "engagement ads," an ad format that uses social networking to squeeze word-of-mouth-style impressions out of marketing messages. The service has been in private beta since August.
Ads typically appear on the right-hand side of the user's Facebook dashboard, prompting them to take some sort of action: comment on a movie trailer, for example, or RSVP for the season finale of a TV show, reports The Wall S [...]
Posted: Wednesday, November 12th 2008
MySpace, MTV Turn Pirated Content into E-Commerce Opp
Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants.
Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict [...]
Posted: Monday, November 3rd 2008
Gamer News Site Avoids Game-Shilling Advertisers
A video game website purports to change the face of gaming journalism by refusing to display flashy advertisements from game publishers.
Having raised $8.25 million from JP Morgan’s Constellation Ventures, Crispy Gamer formally went live yesterday.
The site -- which supports over one million unique visitors per month -- enters a crowded arena. Corporate rivals [...]
Posted: Tuesday, October 28th 2008
'Brash' Men Get Glam Shout-Out
In time for its fourth-year anniversary, womens network Glam Media launched Brash.com, a site targeted exclusively to men.
Axe, H&M and HP served as launch advertisers. Content/video partners include Time.com, CNET, SB Nation, TheCarConnection.com, Rolling Stone, VidCat and HowCast. DigitalTrends.com, InGameNow and SeriousWheels.com joined the publisher network.
Brash targets men between the ages of 18 and 49. Its primary purpose is to provide lifestyle, entertainment and technology-orient [...]
Posted: Monday, October 20th 2008
Technorati Buys AdEngage, Conceives DIY Blog Ad Platform
Blog search and tracking company Technorati has purchased AdEngage, an online ad network that reportedly serves over 12 billion ads across 4,000 websites per month.
AdEngage's platform to lay groundwork for self-service ad network, Technorati Engage, which targets blogs and social media sites. Engage went live in private alpha yesterday.
The goal of Engage is to "help bloggers at all levels make money, while at the same time creating an effective and safe vehicle for brand advertisers," [...]
Posted: Thursday, October 16th 2008
MySpace Music: Live with All-Star Sponsorship Roster!
Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music.
The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost.
The [...]
Posted: Friday, September 26th 2008
Gorilla Nation Hitches Ride on Thomas the Tank Engine
HiT Entertainment has selected GNKids, the kiddie-brand arm of Gorilla Nation, to sell ad inventory for its websites in North America and Australia.
Sites in the deal include ThomasandFriends.com, BobtheBuilder.com, RainbowMagicOnline.com, and Barney.com, the online destination of long-ru [...]
Posted: Wednesday, August 27th 2008
Interpublic, SocialVibe Go Fishing for Brand Evangelists
Interpublic is preparing a marketing platform that may "enable Madison Avenue to unleash the power of social networks on behalf of their clients' brands," MediaPost claims.
The service is the fruit of a partnership between Interpublic's Emerging Media Lab and SocialVibe, which incentivizes members to promote brands on social networks. It will likely be announced today.
SocialVibe enables market [...]
Posted: Monday, August 25th 2008
Glam Media to Publish 'Daily Candy'-Style Email Newsletters
Glam Media, the top women's online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical:
Monday: "Great Style In No Time Flat," a five-second style guide
Tuesday: "Tips and Tricks for the Beauty Obsessed"
Wednesday: "Because Food Should Always be Fabulous," a roundup of modish recipes
Thursday: "The Must-Know for Pop-Culture Gurus," a gossip and trivi [...]
Posted: Monday, July 14th 2008
Bauer Publishing Pursues Teen, Tween Niche Online
Bauer Publishing is launching a site intended to attract the same teens and preteens it currently reaches in print, reports Mediaweek.
Bauer execs acknowledged they are entering a crowded market, but are confident they will succeed, given their existing print audience.
4TNZ.com is stocked with videos, quizzes and other "sticky" interacti [...]
Posted: Friday, June 6th 2008
Industry Buzz & Snippets: 5/6/08
Ad Networks and Analytics:
Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL.
Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures.
Blinkx is licensing a toolset called Advanced Media [...]
Posted: Tuesday, May 6th 2008
Zune Beefs Up with TV Shows; Films on the Way
Microsoft added hundreds of television programs to its Zune marketplace in a quest to contend with the versatile iTunes, reports Variety.
Over 800 TV episodes were added to the Zune storefront from a variety of networks, including NBC and Turner. More deals will be announced over the long-te [...]
Posted: Tuesday, May 6th 2008