Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	11	27
» ad targeting	8	30
» advertainment	1	37
» agencies & ad departments	1	37
» alternative marketing	1	37
» automotive	1	37
» best practices	4	34
» biz buzz	1	37
» branding	2	36
» broadband	3	35
» computers & tech	2	36
» consumer packaged goods	3	35
» cross media	9	29
» demographics	32	6
» direct marketing	8	30
» domain names	1	37
» don't believe the hype	1	37
» e-commerce	4	34
» email marketing	1	37
» entertainment	9	29
» Europe	1	37
» finance	6	32
» healthcare	5	33
» loyalty & retention	1	37
» major brands	1	37
» major players news	1	37
» measurement & analytics	2	36
» media convergence	7	31
» minorities	5	33
» mobile marketing	7	31
» multi-channel marketing	2	36
» new and improved	3	35
» online ad market	6	32
» people	2	36
» personalization	2	36
» privacy	2	36
» promotions	1	37
» publishing	3	35
» real estate	1	37
» research & stats	33	5
» rich media	1	37
» search engine marketing	3	35
» Segmentation & Markets	2	36
» signs of doom	4	34
» signs of what's to come	18	20
» Spanish-speaking	3	35
» syndication & RSS	1	37
» technical innovation	3	35
» telecom	6	32
» text ads	1	37
» tools & software	3	35
» top stories	1	37
» travel	3	35
» user experience	10	28
» viral marketing & social media	3	35
» weblog marketing	5	33
» women	9	29

Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

Internet Users Spend 13 Hours/Week Online

Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive. The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006,   [...]
Posted: Tuesday, December 29th 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Newsflash: Old, Young Use 'Net Differently

American members of Generation X are most likely to bank, shop and look for health information online. Baby Boomers are as likely as Generation Y to make travel reservations online, and members of the Silent Generation are proficient with email and are gaining ground online, according to surveys from the Pew Research Center's Internet & American Life Project.   [...]
Posted: Tuesday, March 3rd 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Digital Divide Thins: Half of Americans 'Frequent' the 'Net

Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll,   [...]
Posted: Wednesday, January 28th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009

Mobile Texting Plays Leading Role in Love, Dating 2.0

40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships. And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T,   [...]
Posted: Friday, December 12th 2008

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Breakdown of Cyber Monday Shoppers, Search Habits

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past. This increases the importance of search marketing for retailers, according to Performics,   [...]
Posted: Tuesday, December 2nd 2008

Gun-Shy Spend Cripples Restaurants, Green Products

58% of Americans feel the economy has reached a low point. Nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything -- from charitable contributions to dining out to beauty and grooming products, according to the November/December 2008 Insight Report from MarketTools, Inc. , MarketingCharts   [...]
Posted: Wednesday, November 19th 2008

Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

Older Demos Use Green Products Most Often

Bucking the belief that environmentalism is a youth movement, a new survey finds that male and female consumers over age 55 are the most prolific users of green products in the United States, reports Retailer Daily. Groups age 55+ reported above average usage of environmentally friendly home goods, according to a  [...]
Posted: Monday, September 8th 2008

Widely-Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the "Silent Generation" and the "Greatest Generation" are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.   [...]
Posted: Friday, August 29th 2008

Big-Spending Boomers Buy for Multiple Generations

Consumers in their 40s and 50s are at or near the peak of their earning potential. They also make the majority of household spending decisions for themselves and their older and younger dependents, according to a study by TV Land, writes MarketingCharts. Findings from the survey: Consumers ag  [...]
Posted: Monday, August 4th 2008

Older Americans' Online Behavior Mirrors Younger Users', Even Teens'

76 percent of Americans over 50 say the internet is an important source of information for them. That figure is up from just 51 percent five years earlier, according to findings from AARP and the Center for the Digital Future at the USC Annenberg School   [...]
Posted: Tuesday, July 8th 2008

Online TV Content Effective for Targeting New-Vehicle Buyers

Online television show content is emerging as an increasingly effective way to reach new-vehicle buyers, 68 percent of which report going online to find information on TV shows, according to the JD Power and Associates 2008 Power Auto Online Media Study - Summer (via MarketingChar  [...]
Posted: Monday, July 7th 2008

As Mobiles Replace Landlines, Telephone Survey Integrity Threatened

Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC),   [...]
Posted: Tuesday, May 20th 2008

Wii Are Family -- Kids Benefit from Social Gaming, Say UK Parents

UK parents say social gaming platforms like the Nintendo Wii have a positive influence in their homes: facilitating peer bonding and encouraging children to exercise, according to a new TNS Technology survey, MarketingCharts writes. Belo  [...]
Posted: Thursday, May 1st 2008