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Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

In 2009, Hulu Ad Spend to Nip YouTube's Heels

In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports. Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could  [...]
Posted: Tuesday, November 18th 2008

Gamer News Site Avoids Game-Shilling Advertisers

A video game website purports to change the face of gaming journalism by refusing to display flashy advertisements from game publishers. Having raised $8.25 million from JP Morgan’s Constellation Ventures, Crispy Gamer formally went live yesterday. The site -- which supports over one million unique visitors per month -- enters a crowded arena. Corporate rivals  [...]
Posted: Tuesday, October 28th 2008

Ad Council Wants You to Stay in School

Advertising Council is going multimedia online to encourage kids to stay in high school, reports ClickZ. The campaign, which aims to keep youth from dropping out of high school, extends from an early phase in traditional media. The new push will involve MySpace, YouTube, text messages and online display ads. Profile pages will be set up on MySpace, Facebook and YouTube that feature testimonials from kids in danger of  [...]
Posted: Thursday, December 13th 2007

Sony to Tie Ad Rates to Dynamic Gaming Audience

Sony is embarking on a plan to charge advertisers more during peak video-game playing periods, reports Adweek. The new system tracks current player volume and charges advertisers more for the dynamic ads being displayed in the game at that time. Rates go down when fewer players are online. The new ad payment system is being tested in the new game Pain, where players fly past d  [...]
Posted: Monday, December 3rd 2007

Brands Create Own Shows - Cheaper than TV Ads

To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today. Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team. An MTV special produ  [...]
Posted: Wednesday, April 11th 2007

College-Viewer Measurement Means Big Increases for Some TV Shows

By finally measuring the viewing habits of college students away from home, Nielsen has provided sharply higher viewing numbers for some TV shows, reports The Wall Street Journal. Initial numbers from Nielsen's first report on the viewing habits of college students show an increase in viewership of 60 percent for Comedy Central's animated show Drawn Toget  [...]
Posted: Monday, February 12th 2007

In-Game Dynamic Ad Network Launched

Mochi Media, which tracks web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games, reports AdWeek. The service, MochiAds, is giving advertisers access to the ballooning global community of independent game makers "who don't ha  [...]
Posted: Thursday, December 7th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006