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Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Alloy Seeks Sponsored Programming for Teen Vid Network

Alloy Media + Marketing, a research tank that distills the youth audience for marketers, has launched Teen.com TV, a digital network populated by youth entertainment content. Teen.com TV test-launched six months ago. VP Jamie Elden, Digital & Branded Entertainment for Alloy, promises its mainstream expansion will enable marketers to incorporate their brands into "enticing [scripted] programming made for the youth audience." The channel includes interviews fro  [...]
Posted: Monday, March 2nd 2009

Children's Book Market Going Digital

The children's book market is moving quickly toward digital, reports the Seattle Post-Intelligencer (via Retailer Daily). Kids are primed for reading books on a computer and via e-book readers, having grown up with technology like laptops and iPods. They're also able to easily ad  [...]
Posted: Friday, January 9th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009

Tostitos Rides Facebook All the Way to Super Bowl

In an effort to tie its Tostitos tortilla chip brand to Super Bowl revelry, Frito-Lay launched "Race to the Bowl," a guerrilla campaign sporting on- and offline components. The online "Fiesta Bowl" portion is hosted on Facebook, where rival groups -- fans for the Ohio State University Buckeyes and for the University of Texas Longhorns -- compete for dominance between December 31 and January 5. The company seeded the effort o  [...]
Posted: Friday, January 2nd 2009

Campbell's Soup Partners with Tale of Despereaux

Campbell Soup Company entered into its first-ever major movie partnership -- with Universal Pictures' animated adventure film The Tale of Despereaux -- for its condensed soup brands, reports Retailer Dai  [...]
Posted: Monday, December 22nd 2008

Youth Lured to 'Net by TV, Print Ads; Tendency Increases with Age

Nearly half (46%) of children aged 6-11 have visited a website to learn more about a product they saw in a commercial or ad. This propensity increases with age, according to (pdf) findings from Mediamark Research (MRI). MRI's 2008 American Kids Study finds that the older a child is, the more likely he or she is to turn to the internet after viewing an ad,   [...]
Posted: Monday, December 22nd 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

1/10 Young Adults Watches Online TV Each Week

Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.   [...]
Posted: Thursday, December 4th 2008

TV, Online Video Heavily Influences Video Game Selection

Two-thirds (70%) of consumers that recently bought video games and/or game systems, either online or in stores, reported some or significant purchasing influence from TV. And 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research, MarketingCharts   [...]
Posted: Wednesday, December 3rd 2008

Online Reviews Second Only to WOM in Purchase Influence

Online reviews and comments written by users -- often overlooked by marketers in favor of things they can control -- are disproportionately influential to consumer buying decisions. What's more, reviews are second only to personal word-of-mouth in terms of purchasing influence among Americans, according to research from Rubicon Consulting, MarketingCharts   [...]
Posted: Monday, December 1st 2008

55% of CMOs Are Disinterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts   [...]
Posted: Monday, December 1st 2008

How-To: Using Social Media Strategically (Pt II)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and   [...]
Posted: Wednesday, November 26th 2008

Mobile 'Net in UK Grows 8X Faster than PC Internet

The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based Internet users (34.3 to 35.3 million Britons), according to (pdf) insight data from Nielsen Online’s Mobile Media View service, MarketingCharts   [...]
Posted: Wednesday, November 26th 2008

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]
Posted: Tuesday, November 25th 2008

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

Facebook Leverages Engagement to Drive Organic Ad Impressions

Facebook has released "engagement ads," an ad format that uses social networking to squeeze word-of-mouth-style impressions out of marketing messages. The service has been in private beta since August. Ads typically appear on the right-hand side of the user's Facebook dashboard, prompting them to take some sort of action: comment on a movie trailer, for example, or RSVP for the season finale of a TV show, reports The Wall S  [...]
Posted: Wednesday, November 12th 2008

Lotame Assists Mad Ave. with 'Time Spent'-Based SocNet Targeting

In partnership with Lotame -- short for "local, target and message" -- WPP's Mindshare shall serve ads to users based on time they spend engaged with certain social media sites, as well as with the ad content on those pages. MediaPost dubbed the deal a "Madison Avenue first." Lotame is a two-year-old startup that built a suite of audience targeting systems which empower marketers to serve ads ba  [...]
Posted: Wednesday, November 12th 2008