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Industry Buzz & Snippets: 02/04/10

Campaigns: Case study: Direct mail, SMS lift reward program. Search: Google updates online ad patent. Troubleshooting tips from AdSense. Mob  [...]
Posted: Thursday, February 4th 2010

New Apps Disable Texting while Driving

New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion. Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly,  [...]
Posted: Tuesday, November 17th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009

Mobile Texting Plays Leading Role in Love, Dating 2.0

40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships. And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T,   [...]
Posted: Friday, December 12th 2008

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

After Bill Shock, Most Parents <3 Texting with Kids

Though 40% of parents who exchange text messages with their teen- and young-adult children say they have been caught off guard by high texting bills, the majority still say text messaging is the most cost-effective way to keep tabs on their offspring, according to a survey from AT&T, conducted by Synovate --   [...]
Posted: Friday, December 5th 2008

College Women Blog, Use SocNets More

College students are four times more likely to blog than other online adults. And the popularity of blogging among this demographic is driven largely by women, which are three times more likely to blog than male counterparts, according to a study by   [...]
Posted: Friday, December 5th 2008

1/10 Young Adults Watches Online TV Each Week

Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.   [...]
Posted: Thursday, December 4th 2008

Most Mobile Users Carry Phone 'At All Times'

Nearly 60% of mobile-phone users say carry their cell phone with them "at all times" -- including inside their home -- and a growing number say their device plays an important role in many day-to-day aspects of their lives, according to a study by Knowledge Networks, MarketingCharts   [...]
Posted: Tuesday, December 2nd 2008

55% of CMOs Are Disinterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts   [...]
Posted: Monday, December 1st 2008

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]
Posted: Tuesday, November 25th 2008

Surprise, Surprise: Mobile Gamers Prefer iPhone

Apple's iPhone handset is preferred by 10.7% of users of Greystripe's ad-supported mobile gamers network. Downloadable games "21 Pro Blackjack," "Cookie Bonus Solitaire" and "Origami Daisy" are the most popular choices among them, according to Q3 research from the mobile games distributor, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

Spurred by iTunes, Podcast Popularity Grows

Nearly one-fifth (19 percent) of US internet users say they have downloaded a podcast so they can view it or listen to it later - up from 12 percent in August 2006 and 7 percent in February/April 2006 - according to (pdf) the Pew Internet & American Life Project, writes Marketing  [...]
Posted: Wednesday, September 10th 2008

iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats

With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics. Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said (  [...]
Posted: Friday, July 11th 2008

$345MM Invested in Virtual Worlds-Related Companies in 1H08

Venture capital and media firms invested more than $161 million in 16 virtual-worlds-related companies during the second quarter of 2008 - and $345 million in the first six months of '08, according to info issued by Virtual Worlds Management - MarketingCharts wri  [...]
Posted: Thursday, July 10th 2008

Ranks of 'Hyperconnected' Poised to Boom

Some 16 percent of the global information workforce is "Hyperconnected" -- and the 36 percent who are "Increasingly Connected" will likely be joining them soon -- according to a recent study that examined device and application use and used cluster analysis to identify various groupings, MarketingCharts   [...]
Posted: Monday, June 9th 2008

Social Network Ad Spend Doesn't Match Hype, Forecast Lowered

eMarketer has lowered its projections for US social network ad spend. It now estimates advertisers will spend $1.4 billion to place ads on social networks in 2008 -- down from its last projection of $1.6 billion, MarketingCharts writes.   [...]
Posted: Tuesday, May 20th 2008

Digital Media Screens in Quick-Service Restaurants Get Attention

Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores,   [...]
Posted: Thursday, April 10th 2008

Consumer Tech Spend Hits Record $129B, Video Game Sales Near $18B

Consumer technology sales -- IT, imaging, audio, video and consumables -- hit $129 billion in 2007, up 6.5 percent from 2006, said The NPD Group. Separately, video game sales -- including portable and console hardware, software and accessories -- totaled nearly $18 billion, increasing 43 percent from 2006's of $12.5 billion, MarketingCharts   [...]
Posted: Wednesday, March 5th 2008