Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 80 | 24 |
| » ad pricing | 4 | 100 |
| » ad selling | 32 | 72 |
| » ad targeting | 73 | 31 |
| » advertainment | 57 | 47 |
| » affiliate marketing | 1 | 103 |
| » agencies & ad departments | 11 | 93 |
| » alternative marketing | 54 | 50 |
| » Asia/Pacific | 2 | 102 |
| » best practices | 9 | 95 |
| » biz buzz | 49 | 55 |
| » branding | 49 | 55 |
| » broadband | 8 | 96 |
| » campaigns & creatives of note | 31 | 73 |
| » case studies | 4 | 100 |
| » co-op marketing & partnerships | 28 | 76 |
| » computers & tech | 17 | 87 |
| » consumer packaged goods | 7 | 97 |
| » CRM | 1 | 103 |
| » cross media | 18 | 86 |
| » demographics | 28 | 76 |
| » direct marketing | 6 | 98 |
| » domain names | 14 | 90 |
| » don't believe the hype | 4 | 100 |
| » e-commerce | 13 | 91 |
| » email marketing | 1 | 103 |
| » entertainment | 62 | 42 |
| » Europe | 5 | 99 |
| » instant messaging marketing | 6 | 98 |
| » legal, government & regulation | 2 | 102 |
| » loyalty & retention | 6 | 98 |
| » major account moves | 4 | 100 |
| » major brands | 44 | 60 |
| » major players news | 40 | 64 |
| » measurement & analytics | 4 | 100 |
| » media convergence | 19 | 85 |
| » minorities | 1 | 103 |
| » mobile marketing | 18 | 86 |
| » multi-channel marketing | 6 | 98 |
| » new and improved | 19 | 85 |
| » nonsense & parodies | 1 | 103 |
| » online ad market | 57 | 47 |
| » pearls of wisdom | 4 | 100 |
| » people | 8 | 96 |
| » personalization | 6 | 98 |
| » political parties & organizations | 1 | 103 |
| » promotions | 13 | 91 |
| » publishing | 14 | 90 |
| » research & stats | 11 | 93 |
| » rich media | 27 | 77 |
| » search engine marketing | 6 | 98 |
| » signs of doom | 3 | 101 |
| » signs of what's to come | 31 | 73 |
| » small business | 2 | 102 |
| » spam & anti-spam | 1 | 103 |
| » syndication & RSS | 5 | 99 |
| » technical innovation | 11 | 93 |
| » telecom | 2 | 102 |
| » text ads | 7 | 97 |
| » tools & software | 15 | 89 |
| » top stories | 2 | 102 |
| » user experience | 40 | 64 |
| » viral marketing & social media | 23 | 81 |
| » weblog marketing | 7 | 97 |
| » women | 8 | 96 |
| » worst practices | 3 | 101 |
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Mobile Apps Find It Harder to Resist the Temptation of the Kids' Market
Children, as anyone who has watched Saturday morning television can attest, are a huge buying group for many brands, despite their lack of earning power. The lure of this market is increasingly attracting digital advertising - despite pushback from the government that shows no sign of letting up.
The NPD Group released a report about the growth of children consuming digital media - and presumably the accompanying ads - nearly the same day as the House Subcommittee on Commerce, [...]
Posted: Wednesday, October 5th 2011
QR Codes and Cherries? Maybe Not, According to comScore
Three weeks ago Domex Superfresh Growers introduced two-pound cherry bags and clam shells with QR codes printed on each package. Since then the retailer has tracked 2,000 hits to its mobile website via scans of the QR codes. The company has learned much about its customer base as a result, says Loren Queen, marketing and communications manager.
"The highest numbers of hits have come from the Far E [...]
Posted: Friday, August 12th 2011
3 Steps to Tailoring a Virtual Goods Campaign to Young People
The bottom line for any successful virtual goods campaign is to really tell a story - and not merely use the campaign as a dressed up excuse to display a product, says Chris Davis, SVP at Gaia Online, a social community for people in their teens and 20s that has used virtual goods in campaigns for Disney's Alice in Wonderland movie and Toy Story 3 video game, to name a few recent examples.
This holds true for campaigns aimed at a younger demographic - [...]
Posted: Monday, June 28th 2010
Industry Buzz & Snippets: 02/04/10
Campaigns:
Case study: Direct mail, SMS lift reward program.
Search:
Google updates online ad patent.
Troubleshooting tips from AdSense.
Mob [...]
Posted: Thursday, February 4th 2010
712,000 Views and Counting for New Coca-Cola Happiness Video
A new happiness-themed marketing campaign by Coca-Cola has gone viral, getting more than 712,000 views within its first 24 hours. Launched by Definition 6, the 'Open Happiness' global advertising campaign was introduced this week through Coca-Cola's YouTube channel.
The video features unsuspecting college student [...]
Posted: Wednesday, January 20th 2010
Alloy Seeks Sponsored Programming for Teen Vid Network
Alloy Media + Marketing, a research tank that distills the youth audience for marketers, has launched Teen.com TV, a digital network populated by youth entertainment content.
Teen.com TV test-launched six months ago. VP Jamie Elden, Digital & Branded Entertainment for Alloy, promises its mainstream expansion will enable marketers to incorporate their brands into "enticing [scripted] programming made for the youth audience."
The channel includes interviews fro [...]
Posted: Monday, March 2nd 2009
BrightKit Rebrands, Monetizes Microblogging
BrightKit, a Twitter marketing account management system that went live in November, has changed its name to HootSuite. In addition to services that enable marketers to both manage and track multiple Twitter accounts, it now enables them to monetize that activity on a small scale.
ow.ly, a properietary ser [...]
Posted: Monday, February 23rd 2009
SocNets, Mobile Carriers Circle Each Other in Earnest
Social networking ruled the coop at Barcelona's Mobile World Congress this year. According to Reuters, most visits to social networks are still made by people sitting at computers; but the spontaneous nature of socnet discussions makes the medium a perfect partner to mobile -- a topic of especial interest to enterprising carriers.
According to Ne [...]
Posted: Monday, February 23rd 2009
Millennials Want New Tech from 'Old' Auto Industry
More than half (56%) of Millennial-generation consumers in the US think the auto industry is "old," and 33% say it is not innovative, yet most believe that auto companies' use of technology will be key to engaging them in the future, according to a survey from Microsoft, conducted by KRC Research.
[...]
Posted: Friday, February 20th 2009
Facebook Tracker Tracks Fan Page Stats Free
Unofficial Facebook blog AllFacebook has launched Facebook Pages Tracker, which tracks stats across the 611,213 fan pages hosted on the social network.
Featured statistics include Top Pages, with Barack Obama's at #1 with 4,641,291 fans and a daily growth rate of 2.14%, followed by the Coca-Cola and Nutella pages:
[...]
Posted: Wednesday, January 28th 2009
Pandora Inserts Ads into Music Service
Pandora.com, the online music service that has only experimented with audio ads in the past, is incorporating regular commercial breaks into its service.
15-second ads will air just once every two hours, says Tim Westergren, Pandora founder (via MediaBuyerPlanner and AdWeek). The ads are reinfor [...]
Posted: Monday, January 26th 2009
Get Married on MySpace -- or Help Pick the Lucky Bride's Dress
Impinging ever deeper on the territory of television, MySpace is partnering with Endemol to develop a 13-episode reality series, bluntly titled "Get Married on MySpace."
Endemol produced TV program "Deal or No Deal."
"Get Married on MySpace" spotlights the wedding preparations of a couple, the identity of which users must vote on. Endemol will foot the bill for the wedding, and several brand sponsors will contribute gifts and necessities to the ceremony.
In addition to choosing the coup [...]
Posted: Tuesday, January 20th 2009
Unwanted 'American Idol' Text Message Backfires on AT&T
This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom.
The wordy SMS read:
AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game [...]
Posted: Wednesday, January 14th 2009
NeoEdge Mines Girl Gamer Data Across Online Sites
Yesterday NeoEdge Networks announced plans to collect survey data for the ad technologies and online games it develops and hosts.
Labeled "NeoMom," the NeoEdge Survey targets women between the ages of 25 and 54. Consumer products will be the primary topic, and researchers will begin gathering data in January, MediaPost reports.
When users in the target demo play a game on the NeoEdge network, a [...]
Posted: Tuesday, December 23rd 2008
App Lets Facebook Users Preview, Purchase Mobile Games
Online mobile Mpowerplayer launched Mobile Arcade, a Facebook app that enables users to preview and purchase mobile games.
By behaving as a "portal for mobile games like Sims Bowling and Guitar Hero," the unit "[combines] the mobile gaming experience with the online environment [inside] a Facebook application," AllFacebook writes.
Mobile Arcade users recei [...]
Posted: Tuesday, December 9th 2008
Facebook to Knock MySpace Off US SocNet Throne
Compete.com's November statistics find Facebook is rapidly closing the gap with US socnet leader MySpace.
Facebook blossomed to 49.4 million visitors between November 2007 and November 2008, a 69.5% growth trajectory for the year -- 10% for the month alone. In contrast, MySpace hit 56.4 million visitors, representing 2.7% growth for the month -- and negative 14.4% growth for the period between November 2007 and [...]
Posted: Monday, December 8th 2008
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Guitar Hero, James Bond, Battle.net Serve In-Game Adverts
In-game ad network Massive inked a multi-year liaison with video game publisher Activision and subsidiary Blizzard Entertainment.
Massive will serve dynamic in-game ads across 18 of Activision's Xbox 360 and PC offerings, including Guitar Hero: World Tour and James Bond: Quantum of Solace.
A similar agreement was formed between Massive and game publisher THQ [...]
Posted: Wednesday, December 3rd 2008