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High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]
Posted: Monday, November 30th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

CA Education Goes Digital as Governor Cuts Textbook Contracts

California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material. Last year, California spent $350 million on textbooks alone. The state presently faces a budget deficit of $24.3 billion. The Governor believes such a plan will help cut hundreds of millions of dollars in state-subsidized spending per yea  [...]
Posted: Tuesday, June 9th 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Social Media Zeitgeist Takes Over Skittles.com

Late last week Skittles announced the relaunch of Skittles.com, which isn't so much a website as an app pointing visitors elsewhere online where Skittles material -- official or not -- is hosted. Visits to Skittles.com drive users to a search for "skittles" on Summize, a real-time search engine for Twitter.com. Floating above this material is a Skittles navigation bar: product links drive users to Wikipedia, and media links send them to either YouTube or  [...]
Posted: Monday, March 2nd 2009

SocNets, Mobile Carriers Circle Each Other in Earnest

Social networking ruled the coop at Barcelona's Mobile World Congress this year. According to Reuters, most visits to social networks are still made by people sitting at computers; but the spontaneous nature of socnet discussions makes the medium a perfect partner to mobile -- a topic of especial interest to enterprising carriers. According to Ne  [...]
Posted: Monday, February 23rd 2009

Google, NASA to Launch Singularity University

Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study." Taking after the International Space University, the school avails a number of cutting-edge tech  [...]
Posted: Tuesday, February 3rd 2009

Get Married on MySpace -- or Help Pick the Lucky Bride's Dress

Impinging ever deeper on the territory of television, MySpace is partnering with Endemol to develop a 13-episode reality series, bluntly titled "Get Married on MySpace." Endemol produced TV program "Deal or No Deal." "Get Married on MySpace" spotlights the wedding preparations of a couple, the identity of which users must vote on. Endemol will foot the bill for the wedding, and several brand sponsors will contribute gifts and necessities to the ceremony. In addition to choosing the coup  [...]
Posted: Tuesday, January 20th 2009

Children's Book Market Going Digital

The children's book market is moving quickly toward digital, reports the Seattle Post-Intelligencer (via Retailer Daily). Kids are primed for reading books on a computer and via e-book readers, having grown up with technology like laptops and iPods. They're also able to easily ad  [...]
Posted: Friday, January 9th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009

American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show

Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting. "This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost  [...]
Posted: Monday, January 5th 2009

Consumerist.com Adopted by Old-School Consumers Union

Hoping to win more youthful readers (and some insta-hipster clout), Consumers Union -- the publisher of Consumer Reports -- is purchasing Consumerist.com, a cheeky consumer advocate blog owned by Gawker Media. Unlike Gawker, which is   [...]
Posted: Friday, January 2nd 2009

Youth Lured to 'Net by TV, Print Ads; Tendency Increases with Age

Nearly half (46%) of children aged 6-11 have visited a website to learn more about a product they saw in a commercial or ad. This propensity increases with age, according to (pdf) findings from Mediamark Research (MRI). MRI's 2008 American Kids Study finds that the older a child is, the more likely he or she is to turn to the internet after viewing an ad,   [...]
Posted: Monday, December 22nd 2008

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

1/10 Young Adults Watches Online TV Each Week

Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.   [...]
Posted: Thursday, December 4th 2008

Guitar Hero, James Bond, Battle.net Serve In-Game Adverts

In-game ad network Massive inked a multi-year liaison with video game publisher Activision and subsidiary Blizzard Entertainment. Massive will serve dynamic in-game ads across 18 of Activision's Xbox 360 and PC offerings, including Guitar Hero: World Tour and James Bond: Quantum of Solace. A similar agreement was formed between Massive and game publisher THQ   [...]
Posted: Wednesday, December 3rd 2008

TV, Online Video Heavily Influences Video Game Selection

Two-thirds (70%) of consumers that recently bought video games and/or game systems, either online or in stores, reported some or significant purchasing influence from TV. And 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research, MarketingCharts   [...]
Posted: Wednesday, December 3rd 2008