Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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How-To: Using Social Media Strategically (Pt II)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and [...]
Posted: Wednesday, November 26th 2008
How-To: Using Social Media Strategically (Pt I)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow -- while we w [...]
Posted: Wednesday, November 19th 2008
How-To: Tips for Seeding Branded Web Videos
"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format.
It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online.
For many agencies and brands, questions of strategy and execution persist for what [...]
Posted: Wednesday, October 1st 2008
How-To: Tips for Targeting Tweens
Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager -- a state they think is typified by freedoms they lack.
In 2003, 33.3 million teens inhabited the US (32.5 mill [...]
Posted: Wednesday, July 30th 2008
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