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The CW Creates Digital Studio, Announces Fall "Slate"

While the TV networks are feeling threatened by the online video draw, The CW (Home of "Gossip Girl," "Vampire Diaries" and "90210") has chosen to join the bandwagon. The CW has announced the creation of the CW Digital Studio (CWD), which it bills as an "all-new destination for fresh, original content created exclusively for the digital platform." Launching this fall, CWD wi  [...]
Posted: Monday, May 21st 2012

Closing Bell: 3-D glasses | Kids' brains on Facebook | Google+ on the iPad

Signs of What's To Come: Sony, Samsung join 3-D glasses project. Youth & Social Media: What Facebook does to Kids' brains. Mobile Computing: Google+   [...]
Posted: Monday, August 8th 2011

712,000 Views and Counting for New Coca-Cola Happiness Video

A new happiness-themed marketing campaign by Coca-Cola has gone viral, getting more than 712,000 views within its first 24 hours. Launched by Definition 6, the 'Open Happiness' global advertising campaign was introduced this week through Coca-Cola's YouTube channel. The video features unsuspecting college student  [...]
Posted: Wednesday, January 20th 2010

Middle-Aged Moms Swoon over New Moon

Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend. While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring. As an exampl  [...]
Posted: Tuesday, December 1st 2009

New Apps Disable Texting while Driving

New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion. Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly,  [...]
Posted: Tuesday, November 17th 2009

FDA Declares War on Fruity Cigarettes

The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth. In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in  [...]
Posted: Tuesday, November 10th 2009

Digital Kids' Books Show Robust Growth

Booksellers and content providers are focusing more attention on a specialty niche that is showing robust growth: digital books for children and teens. The splashiest effort to date has been the launch of Disney Digital Books, but there have been many others, most recently by Barnes & Noble. As these initiatives stack up, marketers are revving their own online strategies to harness the demand. Some of these digital-book i  [...]
Posted: Monday, November 9th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Insurance Providers Ignore Gen X, Gen Y

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece  [...]
Posted: Wednesday, August 5th 2009

Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

CA Education Goes Digital as Governor Cuts Textbook Contracts

California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material. Last year, California spent $350 million on textbooks alone. The state presently faces a budget deficit of $24.3 billion. The Governor believes such a plan will help cut hundreds of millions of dollars in state-subsidized spending per yea  [...]
Posted: Tuesday, June 9th 2009

Military Ramps Up Social Media Savvy in Pursuit of Fresh Recruits

After condemning them as potential tools for terrorism just six months ago, the US Army is now using Twitter and Facebook to pursue new recruits. Tomorrow's soldiers "live in the virtual world," observed Lt. Gen. Benjamin Freakley (via Newsday), citing Facebook as key to speaking to 18- to 24-year-olds. "You could friend your recruite  [...]
Posted: Friday, May 1st 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Facebook Eclipses Google Referrals on Some Sites

For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google. Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter. The social network generates slightly over one-third of Google's unique visit  [...]
Posted: Thursday, March 12th 2009

MyNewPlace Launches Socnet Apartment Search API

Apartment/home rentals site MyNewPlace has added Facebook Connect functionality to its site, enabling users to get feedback on prospective home rentals by posting property information to their Facebook pages. "Most people want the opinion of friends, family and roommates before choosing a new place to live. Facebook's more than 150 millio  [...]
Posted: Thursday, February 19th 2009

Facebook Returns to Old Terms of Use

Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use. The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material. Revisions were brought out into the open   [...]
Posted: Wednesday, February 18th 2009

Biz Stone: Twitter to Charge Brands for Use

Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. "We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo  [...]
Posted: Tuesday, February 10th 2009