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Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Facebook Eclipses Google Referrals on Some Sites

For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google. Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter. The social network generates slightly over one-third of Google's unique visit  [...]
Posted: Thursday, March 12th 2009

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]
Posted: Monday, March 9th 2009

SocNets, Mobile Carriers Circle Each Other in Earnest

Social networking ruled the coop at Barcelona's Mobile World Congress this year. According to Reuters, most visits to social networks are still made by people sitting at computers; but the spontaneous nature of socnet discussions makes the medium a perfect partner to mobile -- a topic of especial interest to enterprising carriers. According to Ne  [...]
Posted: Monday, February 23rd 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Facebook Returns to Old Terms of Use

Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use. The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material. Revisions were brought out into the open   [...]
Posted: Wednesday, February 18th 2009

SocNets Sign Pact to Protect European Youth

Social networking sites operating in Europe signed a pact on Tuesday, dedicated to tackling the problem of "cyberbullying" and protect the privacy of underage users, reports The Globe and Mail. Hoping to make the internet safer for children, the European Commission (EC) announced that some 17 social networking sites -- including Facebook   [...]
Posted: Wednesday, February 11th 2009

Facebook Tracker Tracks Fan Page Stats Free

Unofficial Facebook blog AllFacebook has launched Facebook Pages Tracker, which tracks stats across the 611,213 fan pages hosted on the social network. Featured statistics include Top Pages, with Barack Obama's at #1 with 4,641,291 fans and a daily growth rate of 2.14%, followed by the Coca-Cola and Nutella pages:   [...]
Posted: Wednesday, January 28th 2009

World Internet Audience Tops 1B; China Has Most Visitors

The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.   [...]
Posted: Monday, January 26th 2009

Get Married on MySpace -- or Help Pick the Lucky Bride's Dress

Impinging ever deeper on the territory of television, MySpace is partnering with Endemol to develop a 13-episode reality series, bluntly titled "Get Married on MySpace." Endemol produced TV program "Deal or No Deal." "Get Married on MySpace" spotlights the wedding preparations of a couple, the identity of which users must vote on. Endemol will foot the bill for the wedding, and several brand sponsors will contribute gifts and necessities to the ceremony. In addition to choosing the coup  [...]
Posted: Tuesday, January 20th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Celebs Use YouTube to Plug NYTimes.com's Many Merits

Across a slowly growing number of blogs and online video sites, celebrities can be found making unscripted conversation about NYTimes.com features they cannot live without. The effort, New York Times Conversations, is part of a multimedia campaign to boost awareness of NYTimes.com. Orchestrated with help from agency Your Majesty, brand evangelists include Kenneth Cole, Padma Lakshmi, John Leguizamo, John Came  [...]
Posted: Thursday, December 11th 2008

Social Features Beef Up Bebo -- and AOL -- Value Add

This morning AOL launched a revamped version of social network Bebo, replete with social features that suggest relevant content and track the activities of "friends." Heavy Bebo users will now be served recommended content, based on past activity, stated interests and the interests and activities of friends. Recommendations can include videos, music, groups and games. AOL reportedly built its content recommendation engine from the ground up. Capabilities from Socia  [...]
Posted: Wednesday, December 10th 2008

Facebook to Knock MySpace Off US SocNet Throne

Compete.com's November statistics find Facebook is rapidly closing the gap with US socnet leader MySpace. Facebook blossomed to 49.4 million visitors between November 2007 and November 2008, a 69.5% growth trajectory for the year -- 10% for the month alone. In contrast, MySpace hit 56.4 million visitors, representing 2.7% growth for the month -- and negative 14.4% growth for the period between November 2007 and  [...]
Posted: Monday, December 8th 2008

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Massive Inks In-Game Ad Deal with THQ

Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed. Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit  [...]
Posted: Tuesday, November 25th 2008