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FDA Declares War on Fruity Cigarettes

The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth. In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in  [...]
Posted: Tuesday, November 10th 2009

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

55% of CMOs Are Disinterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts   [...]
Posted: Monday, December 1st 2008

Youth More Receptive to Email, vs. SocNet, Marketing

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34). The demographic is more influen  [...]
Posted: Thursday, October 23rd 2008

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

Nearly 70% of Online Adults Use Social Media, Often Research Products

More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools -   [...]
Posted: Tuesday, September 23rd 2008

Americans Deep in 'Culture of Recession'

Economists may debate when the economy officially enters a recession, but Americans have been living in a "Recession Culture" for months, with significant impact on all major lifestyle indicators, according to a survey by Faith Popcorn's BrainReserve (via Retailer Daily). "Out on the street no one is asking if we are in a recession, they're asking when  [...]
Posted: Wednesday, September 10th 2008

Mobile Users, Ad Recall Grow Like Weeds

Though the US lags behind the UK and India in many mobile phone usage categories, the number of US mobile phone users has grown from 251 million in 4Q07 to over 263 million in 2Q08 -- up nearly 10 percent -- according to a Limbo and GfK Technology Mobile Advertising Report,   [...]
Posted: Monday, August 18th 2008

Moms Predict Increase in Back-to-School Spending

Back-to-school spend in '08 will be modestly higher than last year, with an 8 percent increase over 2007 spending levels -- $484, compared with $449 in 2007 -- according to (PDF) a national study of US mothers by the Marketing to Moms Coalition, writes MarketingCharts.   [...]
Posted: Wednesday, August 13th 2008

US Sales of Nearly $1.6B in Back-to-School Supplies

With the new school year almost here, consumers won't be skimping on supplies, despite recession concerns, according to Nielsen, which forecasts 2.6 percent growth, or more than $1.57 billion, in school and office supply sales in US grocery, drug and mass merchandiser stores, MarketingCharts   [...]
Posted: Monday, August 11th 2008

American Apparel Tops Online Apparel Advertisers

American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad Metrix service - MarketingCharts reports.   [...]
Posted: Tuesday, August 5th 2008

Big-Spending Boomers Buy for Multiple Generations

Consumers in their 40s and 50s are at or near the peak of their earning potential. They also make the majority of household spending decisions for themselves and their older and younger dependents, according to a study by TV Land, writes MarketingCharts. Findings from the survey: Consumers ag  [...]
Posted: Monday, August 4th 2008

Tweens Favor the 'Net, Need Search to Shop

The vast majority (83 percent) of tweens (age 10-14) spend at least an hour online per day, compared with 68 percent reporting they watch an hour of TV per day, according to an ROI research study commissioned by DoubleClick Performics, writes Chief Marketer (vi  [...]
Posted: Wednesday, July 30th 2008

K-12 Back-to-School Spend Stays High

Though college students plan to spend less during the 2008 back-to-school season, families with school-aged children report that they will spend, on average, $594.24 this year, compared with the $563.49 reported last year, the NRF announced. MarketingCharts   [...]
Posted: Tuesday, July 29th 2008

Back-to-College Spend in Doldrums

Though overall back-to-school spend is expected to grow this year, back-to-college spend will not, according to an NRF survey conducted by BIGresearch, which found that college students will on average spend just under $600 this year, down 7 percent from 2007, MarketingCharts reports.  [...]
Posted: Monday, July 28th 2008

Among Mobile Marketing Techniques, Text Messaging Most Often Responded to

Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message -- compared with 41 percent who've responded to a survey and 30 percent to email offers -- according to the Direct Marketing Association (DMA), w  [...]
Posted: Tuesday, July 22nd 2008

US Teen Mobile Market Nearly Saturated

The number of teen mobile subscribers in the US surpassed 16 million in 2007 -- up 12 percent from 2006 -- but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts. Despite this increase, wireless penetr  [...]
Posted: Wednesday, July 16th 2008

iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats

With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics. Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said (  [...]
Posted: Friday, July 11th 2008

Mobile Advertising Influences 18-24-Year-Olds Most

Use* of picture/video phones is up 17 percent for all adults according to an analysis of BIGresearch's most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06), MarketingCharts reports. That level of use, along with t  [...]
Posted: Tuesday, June 17th 2008