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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 4 |
| » ad pricing | 1 | 7 |
| » ad selling | 3 | 5 |
| » ad targeting | 4 | 4 |
| » ad technologies & vendors | 2 | 6 |
| » advertainment | 4 | 4 |
| » agencies & ad departments | 2 | 6 |
| » alternative marketing | 3 | 5 |
| » automotive | 1 | 7 |
| » best practices | 1 | 7 |
| » biz buzz | 3 | 5 |
| » branding | 2 | 6 |
| » broadband | 2 | 6 |
| » campaigns & creatives of note | 1 | 7 |
| » case studies | 2 | 6 |
| » co-op marketing & partnerships | 1 | 7 |
| » computers & tech | 1 | 7 |
| » cross media | 2 | 6 |
| » demographics | 4 | 4 |
| » e-commerce | 1 | 7 |
| » entertainment | 4 | 4 |
| » loyalty & retention | 1 | 7 |
| » major account moves | 1 | 7 |
| » major brands | 2 | 6 |
| » major players news | 4 | 4 |
| » media convergence | 1 | 7 |
| » multi-channel marketing | 1 | 7 |
| » promotions | 2 | 6 |
| » publishing | 5 | 3 |
| » research & stats | 1 | 7 |
| » rich media | 1 | 7 |
| » search engine marketing | 1 | 7 |
| » seniors | 1 | 7 |
| » signs of what's to come | 2 | 6 |
| » syndication & RSS | 1 | 7 |
| » technical innovation | 1 | 7 |
| » tools & software | 1 | 7 |
| » user experience | 1 | 7 |
| » viral marketing & social media | 1 | 7 |
| » women | 1 | 7 |
- Showing 1 - 8 of 8
Soapbox, Microsoft's YouTube Rival, Enters Public Beta
Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to select beta testers since September.
Soapbox is Microsoft's latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to upload videos to the site in most digital video formats, [...]
Posted: Friday, February 16th 2007
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
AP Offers Multimedia News Feed for the Young
On Monday, The Associated Press is launching a "younger audience service," dubbed asap, which will offer articles and "experiences" in multimedia formats, with audio, video, blogs and wireless text aimed at readers between 18 and 34 years old, reports the New York Times ( [...]
Posted: Friday, September 16th 2005
Murdoch's News Corp. Acquires IGN for $650 Million
As rumored, Videogame-related internet media firm IGN Entertainment will be acquired by Rupert Murdoch's News Corp. and become a part of it Fox Interactive Media unit, reports GameDaily. News Corp. announced Thursday that it had "signed a definitive agreement" to purchase IGN for approximately $650 million in cash. IG [...]
Posted: Friday, September 9th 2005
Burst: Most Users Reach Websites via Search
Most web surfers, when at home, rely primarily on search engines to navigate to websites, according to a recent Burst Media survey of 13,000 web users age 14 and older. More than 56 percent of respondents said when at home they use search engines to get to web destinations; other ways they get there consist of typing in the site's URL or using bookmarks (28 percent) and linking from other sites/advertisements (16 percent).
Among teens and those 18-24 years old, fewer than half (46 percent and 4 [...]
Posted: Wednesday, August 3rd 2005
MySpace Fast Becoming a Place for Advertisers
MySpace is fast becoming one of the hottest social-networking/music sites and is poised to help lead their evolution into a new form of media, becoming part entertainment - and a substitute for TV, with participants sharing in the drama of other peoples' lives on the web rather than the tube - writes [...]
Posted: Tuesday, May 31st 2005
Massive Effort to Place Products in Videogames
Videogame advertising network Massive has just announced signing 12 advertisers and is slated to place ads in 40 titles, reported MediaPost.
Massive signed a deal with Nielsen to use Massive's software to track how often a player comes across the in-game ads and report stats back to the company over the internet, according to [...]
Posted: Monday, April 11th 2005
Ford UK Mounts Novel Multi-Media Product Placement Campaign
If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in her book "The Sweetest Taboo" to a [...]
Posted: Monday, April 5th 2004
- Showing 1 - 8 of 8