Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 94 | 89 |
| » ad pricing | 3 | 180 |
| » ad selling | 24 | 159 |
| » ad targeting | 92 | 91 |
| » ad technologies & vendors | 49 | 134 |
| » advertainment | 105 | 78 |
| » affiliate marketing | 1 | 182 |
| » agencies & ad departments | 12 | 171 |
| » alternative marketing | 105 | 78 |
| » Asia/Pacific | 2 | 181 |
| » automotive | 5 | 178 |
| » b2b | 4 | 179 |
| » best practices | 27 | 156 |
| » biz buzz | 79 | 104 |
| » broadband | 20 | 163 |
| » campaigns & creatives of note | 85 | 98 |
| » case studies | 11 | 172 |
| » co-op marketing & partnerships | 52 | 131 |
| » computers & tech | 17 | 166 |
| » consumer packaged goods | 17 | 166 |
| » cross media | 41 | 142 |
| » demographics | 68 | 115 |
| » direct marketing | 4 | 179 |
| » domain names | 49 | 134 |
| » don't believe the hype | 5 | 178 |
| » e-commerce | 18 | 165 |
| » email marketing | 3 | 180 |
| » entertainment | 126 | 57 |
| » Europe | 10 | 173 |
| » events | 2 | 181 |
| » finance | 2 | 181 |
| » global | 3 | 180 |
| » healthcare | 1 | 182 |
| » How-to | 2 | 181 |
| » I-PR & business communications | 1 | 182 |
| » instant messaging marketing | 4 | 179 |
| » intrusive formats | 2 | 181 |
| » Latin America | 1 | 182 |
| » legal, government & regulation | 3 | 180 |
| » loyalty & retention | 28 | 155 |
| » major account moves | 6 | 177 |
| » major brands | 93 | 90 |
| » major players news | 51 | 132 |
| » measurement & analytics | 11 | 172 |
| » media convergence | 39 | 144 |
| » mobile marketing | 18 | 165 |
| » multi-channel marketing | 19 | 164 |
| » new and improved | 21 | 162 |
| » nonsense & parodies | 2 | 181 |
| » online ad market | 87 | 96 |
| » pearls of wisdom | 5 | 178 |
| » people | 15 | 168 |
| » personalization | 17 | 166 |
| » political parties & organizations | 7 | 176 |
| » privacy | 1 | 182 |
| » promotions | 26 | 157 |
| » publishing | 27 | 156 |
| » research & stats | 28 | 155 |
| » rich media | 32 | 151 |
| » search engine marketing | 5 | 178 |
| » seniors | 2 | 181 |
| » signs of doom | 2 | 181 |
| » signs of recovery | 2 | 181 |
| » signs of what's to come | 51 | 132 |
| » Spanish-speaking | 1 | 182 |
| » syndication & RSS | 11 | 172 |
| » technical innovation | 5 | 178 |
| » telecom | 2 | 181 |
| » text ads | 11 | 172 |
| » tools & software | 16 | 167 |
| » top stories | 2 | 181 |
| » travel | 1 | 182 |
| » user experience | 78 | 105 |
| » viral marketing & social media | 50 | 133 |
| » weblog marketing | 17 | 166 |
| » women | 17 | 166 |
| » worst practices | 7 | 176 |
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
3 Steps to Tailoring a Virtual Goods Campaign to Young People
The bottom line for any successful virtual goods campaign is to really tell a story - and not merely use the campaign as a dressed up excuse to display a product, says Chris Davis, SVP at Gaia Online, a social community for people in their teens and 20s that has used virtual goods in campaigns for Disney's Alice in Wonderland movie and Toy Story 3 video game, to name a few recent examples.
This holds true for campaigns aimed at a younger demographic - [...]
Posted: Monday, June 28th 2010
Ford Fiesta Gets Role in 'If I Can Dream'
The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream', - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu.
The show will follow [...]
Posted: Tuesday, December 22nd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Half of Communicators Think Twitter's a Fad
More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag [...]
Posted: Thursday, July 9th 2009
Military Ramps Up Social Media Savvy in Pursuit of Fresh Recruits
After condemning them as potential tools for terrorism just six months ago, the US Army is now using Twitter and Facebook to pursue new recruits.
Tomorrow's soldiers "live in the virtual world," observed Lt. Gen. Benjamin Freakley (via Newsday), citing Facebook as key to speaking to 18- to 24-year-olds. "You could friend your recruite [...]
Posted: Friday, May 1st 2009
Stardoll, Piczo to Merge Operations
Virtual worlds Piczo and Stardoll have announced plans to merge their international operations, in hopes of better appealing to advertisers.
Stardoll operates as a virtual paper doll site for tween girls. Piczo positions itself as a friendly environment for young pop culture fans. Combined, the social networks serve about 20 million unique users; both focus heavily on forming strategic partnership [...]
Posted: Monday, March 9th 2009
Social Media Zeitgeist Takes Over Skittles.com
Late last week Skittles announced the relaunch of Skittles.com, which isn't so much a website as an app pointing visitors elsewhere online where Skittles material -- official or not -- is hosted.
Visits to Skittles.com drive users to a search for "skittles" on Summize, a real-time search engine for Twitter.com. Floating above this material is a Skittles navigation bar: product links drive users to Wikipedia, and media links send them to either YouTube or [...]
Posted: Monday, March 2nd 2009
Alloy Seeks Sponsored Programming for Teen Vid Network
Alloy Media + Marketing, a research tank that distills the youth audience for marketers, has launched Teen.com TV, a digital network populated by youth entertainment content.
Teen.com TV test-launched six months ago. VP Jamie Elden, Digital & Branded Entertainment for Alloy, promises its mainstream expansion will enable marketers to incorporate their brands into "enticing [scripted] programming made for the youth audience."
The channel includes interviews fro [...]
Posted: Monday, March 2nd 2009
BrightKit Rebrands, Monetizes Microblogging
BrightKit, a Twitter marketing account management system that went live in November, has changed its name to HootSuite. In addition to services that enable marketers to both manage and track multiple Twitter accounts, it now enables them to monetize that activity on a small scale.
ow.ly, a properietary ser [...]
Posted: Monday, February 23rd 2009
SocNets, Mobile Carriers Circle Each Other in Earnest
Social networking ruled the coop at Barcelona's Mobile World Congress this year. According to Reuters, most visits to social networks are still made by people sitting at computers; but the spontaneous nature of socnet discussions makes the medium a perfect partner to mobile -- a topic of especial interest to enterprising carriers.
According to Ne [...]
Posted: Monday, February 23rd 2009
Biz Stone: Twitter to Charge Brands for Use
Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service.
Rumors that Twitter may start charging for use began taking concrete form in November.
"We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo [...]
Posted: Tuesday, February 10th 2009
MSN, BermanBraun Bring Wonderwall to Celeb-Lovers
Microsoft's MSN arm partnered with BermanBraun Interactive to develop Wonderwall, an online site for celebrity entertainment and news.
Wonderwall -- which launched in beta last week -- departs from the gritty celebrity blog aesthetic popularized by sites like TMZ.com, Defamer.com and PerezHilton.com. It focuses instead on curating more professional photos, videos, music, and articles -- including style guides, celebrity quotes and Grammy news -- in a f [...]
Posted: Monday, February 9th 2009
Teen Tracking firm Alloy Snaps Up Sports Source TAKKLE
Teen media/tracking firm Alloy Media+Marketing has acquired TAKKLE.com, a high school sports/college recruitment site.
TAKKLE launched in 2006 and immediately drew the interest of Sports Illustrated, which used the site to expand its high school outreach efforts. It enables high school athletes to build personal and team-based profiles, share photos and videos [...]
Posted: Thursday, February 5th 2009
UK Pop Stars Unionize for Digital Revolution
A number of United Kingdom-based pop stars -- including Coldplay, Radiohead, Annie Lennox and Kate Nash -- gathered this week for the debut meeting of a new union, whose objective is to protect performers and musicians in the digital era.
The Featured Artists Coalition was organized as a response to the so-called "digital revolution," which wreaked havoc on the music industry's traditional business model, [...]
Posted: Wednesday, February 4th 2009
Google, NASA to Launch Singularity University
Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study."
Taking after the International Space University, the school avails a number of cutting-edge tech [...]
Posted: Tuesday, February 3rd 2009
Droga5's Honeyshed Dries Up at Week's End
Honeyshed, a web shopping venture launched by Droga5 and backed by Publicis, is shuttering at the end of the week for financial reasons.
"Honeyshed was a great experience and an idea we all firmly believed in," founder David Droga stated somberly. "Sadly our ambitions weren't quite in sync with the economy."
The site launched as a branded entertainment experiment in 2007. It relaunched in Nove [...]
Posted: Tuesday, February 3rd 2009
Get Married on MySpace -- or Help Pick the Lucky Bride's Dress
Impinging ever deeper on the territory of television, MySpace is partnering with Endemol to develop a 13-episode reality series, bluntly titled "Get Married on MySpace."
Endemol produced TV program "Deal or No Deal."
"Get Married on MySpace" spotlights the wedding preparations of a couple, the identity of which users must vote on. Endemol will foot the bill for the wedding, and several brand sponsors will contribute gifts and necessities to the ceremony.
In addition to choosing the coup [...]
Posted: Tuesday, January 20th 2009