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McCain Pushes New Org with Social Media Efforts

Ex presidential candidate John McCain announced the launch of a grassroots organization called "Country First," which is supported by many of the social media tools that contributed to President Elect Obama's historic win. According to an email to McCain supporters -- whose contact data was gleaned during his run for President --, the goals of Country First a  [...]
Posted: Friday, January 9th 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Democrats More Politically Active than Republicans

Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press,   [...]
Posted: Friday, October 31st 2008

Obama Campaign Launches iPhone App

Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times. Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e  [...]
Posted: Friday, October 3rd 2008

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]
Posted: Monday, September 29th 2008

Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment

Facebook's new version of Lexicon sports features that let its user base play with aggregated data from. Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity. In a nod to   [...]
Posted: Monday, September 22nd 2008

Palin Acceptance Speech Draws 37M Viewers, Utterly Outshines Biden

Governor Sarah Palin's debut as Vice Presidential incumbent on the Republican ticket drew 37 million viewers, dramatically outstripping the 24 million that watched Senator Joe Biden, the VP incumbent on the Democratic side. Her acceptance speech at the Republican National Convention (RNC) also eclipsed the audience for Senator Hillary Clinton's speech at the Democratic National Convention (DNC), in which Clinton put full support behind Senator Barack Obama's bid for Presidency, Nielsen Media   [...]
Posted: Friday, September 5th 2008

Obama Adds 'Biden' to Text Message Dictionary

Barack Obama has chosen his running mate -- and if you were among the millions that registered to receive updates via text message and email, you've probably known since about three AM EST on Saturday morning, which is when the texts went out. Traffic on Sprint's short code for the Obama campaign (O-B-A-M-A, or 62262) rose over 250 percent within an hour of the announcement, the Washington Post   [...]
Posted: Monday, August 25th 2008

AT&T to Rock Youth Vote from Handsets

In partnership with Rock the Vote and FunMobility, AT&T is releasing downloadable mobile content to encourage young people to vote this November. The campaign includes pop music (like America the Beautiful by Christina Aguilera), artistic contributions, and Rock the Vote wallpaper for handsets, created by FunMobility. Material can be downloaded at RocktheVote.FunMo.com, or at the AT&T MEdia Mall on AT&T mobile phones. Content will be continuousl  [...]
Posted: Wednesday, August 13th 2008

Youth Voters, Obama Supporters Lead Online Political Charge

Nearly half of all Americans (46 percent) have used the internet, email, or cell-phone text messaging to get news about the Presidential campaign, share views or mobilize others, according to a survey by the Pew Internet & American Life Project, reports MarketingCharts.   [...]
Posted: Friday, August 1st 2008

To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand. Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam  [...]
Posted: Thursday, July 17th 2008

Obama Eclipses McCain in Online Buzz, Activity for May

In the month of May, Barack Obama's campaign website generated 1.7 million more hits than John McCain's, reports Nielsen Online (via Advertising Age). May was the last month of Democratic primary season. More data: In total, Obama drew 2.3 million unique visitors in May; McCain reaped just 563,000. The Obama campa  [...]
Posted: Tuesday, July 8th 2008

McCain Lags Behind Obama in Online Fundraising, Social Networking Popularity

The Republican party, represented by John McCain in the 2008 Presidential election race, lags behind Barack Obama's Democrats in online fundraising and social media, reports BusinessWeek. Republicans have devoted most of their focus to disseminating messages on traditional venues, including on TV -- which still costs plenty, but returns less audience share than in previous generations. Meanwhile, Democr  [...]
Posted: Monday, June 30th 2008

For Election Coverage, Big Media Turns to Citizen Journalists

In touching attempts to embrace tenacious users, MTV, AP and The New York Times are planning to utilize user-generated content for their election coverage. The Times' content will be produced by PurpleStates.TV and will run in its Op-Ed section until February 5, by which many states will have held their primary elections. Meanwhile, the AP is   [...]
Posted: Friday, December 21st 2007

Obama Media Charge Touts Secret Weapon: Facebook

Barack Obama isn't just young; he's quick to make friends. MySpace has been a clear ally from the beginning of his campaign push, and Facebook has recently leaped onto the train, reports The Wall Street Journal. The networking darling for coeds is not just hosting an Obama page; they are actively campaigning. At the heart of Obama's Facebook  [...]
Posted: Tuesday, May 29th 2007

MySpace to Hold Presidential Primary

MySpace will hold its own presidential primary January 1 and 2, 2008, before any of the official state primaries, according to TechCrunch. The move is a big marketing event for the social-networking site with more registered members - well over 100 million - than Mexico's population. If MySpace were a country, it woul  [...]
Posted: Wednesday, April 4th 2007

MySpace Adds Political Channel for 2008 Election

As Election 2008 draws nearer, candidates are going to be looking for any way possible to reach voters and MySpace will help fill that need with the addition of a politics channel focusing on next year's Presidential election.  The channel will be similar to MySpace music and video channels, the New York Times   [...]
Posted: Monday, March 19th 2007

Attorneys General Disparage Bud.tv Age Verification Effort

The attorneys general of 21 states lashed out at Bud.tv's age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports. In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv's site. "We fail to see how your use of age verification on the Bud.tv   [...]
Posted: Monday, February 19th 2007