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Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Closing Bell: Zynga | 18.8M iPhone users expected to upgrade | Privacy
Gaming:
Zynga launches new games, platform.
Mobile Computing:
Sprint CEO: Wireless industry can help our troubled economy.
18.8M iPhone 3GS users [...]
Posted: Tuesday, October 11th 2011
Top News: Mobile ad opportunities | Steve Jobs dies at 56 | Microsoft may bid for Yahoo
Online Ad Market:
Opportunity knocking in mobile ads sector.
Business Strategies:
Why Microsoft should bid for Yahoo.
Microsoft backpeddles, [...]
Posted: Thursday, October 6th 2011
QR Codes and Cherries? Maybe Not, According to comScore
Three weeks ago Domex Superfresh Growers introduced two-pound cherry bags and clam shells with QR codes printed on each package. Since then the retailer has tracked 2,000 hits to its mobile website via scans of the QR codes. The company has learned much about its customer base as a result, says Loren Queen, marketing and communications manager.
"The highest numbers of hits have come from the Far E [...]
Posted: Friday, August 12th 2011
Closing Bell: 3-D glasses | Kids' brains on Facebook | Google+ on the iPad
Signs of What's To Come:
Sony, Samsung join 3-D glasses project.
Youth & Social Media:
What Facebook does to Kids' brains.
Mobile Computing:
Google+ [...]
Posted: Monday, August 8th 2011
Marketing Data RoundUp: What is the best allocation of interactive media spend?
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
A Formula for the Optimal Allocation of Interactive Media Spend
The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, [...]
Posted: Thursday, August 5th 2010
Facebook, Twitter Grow More than 100%
The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review.
Facebook surged to the number one position among social networks for the first time in May 2009 and continued its strong growth trajectory throughout the yea [...]
Posted: Friday, February 12th 2010
Teens Text 10 Times per Hour: Nielsen
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company.
By analyzing more than 40,000 monthly U.S. mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their tween counterparts (ages 9-12) sent an average of 1,146 monthly texts each, or four per [...]
Posted: Tuesday, February 9th 2010
Social Networking Rises, Especially Among Younger Set
Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project.
Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into ol [...]
Posted: Monday, February 8th 2010
Digital Age May Differ from Real Age
Most people equate advanced digital skills and savvy to youth. However, results from a new Wells Fargo survey suggests such assumptions can be erroneous.
For purposes of the survey, Wells Fargo grouped respondents into three categories: “Digital adults,†people who use advanced online tools for daily tasks, interaction and entertainment; “digital novices,†people [...]
Posted: Thursday, January 28th 2010
Internet Users Spend 13 Hours/Week Online
Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive.
The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006, [...]
Posted: Tuesday, December 29th 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Millennials Highly Receptive to Permission-Based Email
Members of the Millennial generation around the world are more digitally connected and more willing to receive permission-based email messages than other segments of the population, but are at the same time more wary and concerned with security and privacy, according to the most recent 2009 Global Consumer Email Study from Epsilo [...]
Posted: Friday, September 18th 2009
Insurance Providers Ignore Gen X, Gen Y
Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia.
In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece [...]
Posted: Wednesday, August 5th 2009
Kids' Online Time Jumps 63% in 5 Years
The number of children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US.
There also has been a 63% increase since 2004 in the amount of time this group spends online, according to (pdf) data from Nielsen Online ( [...]
Posted: Wednesday, July 15th 2009
Half of Communicators Think Twitter's a Fad
More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag [...]
Posted: Thursday, July 9th 2009
SocNets Still Not Viable Commerce Platforms
Though online social networks continue to post dramatic growth, users still see them as as a way to communicate and interact with one another rather than a means for conducting e-commerce, according to the most recent Consumer Internet Barometer report from The Conf [...]
Posted: Wednesday, June 24th 2009
College Facebook Users Have Lower GPAs
College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University.
While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lowe [...]
Posted: Tuesday, June 9th 2009
78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).
[...]
Posted: Wednesday, June 3rd 2009
Today's Teens Buy 19% Less Music
Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease in CD purchases and a 13% dip in paid digital downloads.
In the case of paid digital downloads, 32% of teens purchasing less digital music expressed discont [...]
Posted: Wednesday, April 8th 2009