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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » direct marketing | 4 | 21 |
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| » email marketing | 2 | 23 |
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| » mobile marketing | 5 | 20 |
| » multi-channel marketing | 1 | 24 |
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| » online ad market | 12 | 13 |
| » pearls of wisdom | 1 | 24 |
| » people | 5 | 20 |
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| » signs of what's to come | 10 | 15 |
| » small business | 1 | 24 |
| » spam & anti-spam | 2 | 23 |
| » Spanish-speaking | 1 | 24 |
| » syndication & RSS | 1 | 24 |
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| » text ads | 7 | 18 |
| » top stories | 1 | 24 |
| » travel | 1 | 24 |
| » user experience | 9 | 16 |
| » viral marketing & social media | 12 | 13 |
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| » women | 4 | 21 |
| » worst practices | 1 | 24 |
- Showing 1 - 25 of 25
Top News: Mobile ad opportunities | Steve Jobs dies at 56 | Microsoft may bid for Yahoo
Online Ad Market:
Opportunity knocking in mobile ads sector.
Business Strategies:
Why Microsoft should bid for Yahoo.
Microsoft backpeddles, [...]
Posted: Thursday, October 6th 2011
Social Networking Rises, Especially Among Younger Set
Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project.
Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into ol [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 02/04/10
Campaigns:
Case study: Direct mail, SMS lift reward program.
Search:
Google updates online ad patent.
Troubleshooting tips from AdSense.
Mob [...]
Posted: Thursday, February 4th 2010
78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).
[...]
Posted: Wednesday, June 3rd 2009
Facebook Eclipses Google Referrals on Some Sites
For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google.
Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter.
The social network generates slightly over one-third of Google's unique visit [...]
Posted: Thursday, March 12th 2009
Biz Stone: Twitter to Charge Brands for Use
Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service.
Rumors that Twitter may start charging for use began taking concrete form in November.
"We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo [...]
Posted: Tuesday, February 10th 2009
Tostitos Rides Facebook All the Way to Super Bowl
In an effort to tie its Tostitos tortilla chip brand to Super Bowl revelry, Frito-Lay launched "Race to the Bowl," a guerrilla campaign sporting on- and offline components.
The online "Fiesta Bowl" portion is hosted on Facebook, where rival groups -- fans for the Ohio State University Buckeyes and for the University of Texas Longhorns -- compete for dominance between December 31 and January 5.
The company seeded the effort o [...]
Posted: Friday, January 2nd 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Breakdown of Cyber Monday Shoppers, Search Habits
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, [...]
Posted: Tuesday, December 2nd 2008
Branding on Facebook: Groups or Fan Pages?
Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.
Two major distinctions were made:
Fan Pages are visible to unregistered users and are indexed by [...]
Posted: Wednesday, October 1st 2008
C-SPAN Launches Debate Hub for Election Junkies
Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics.
Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites.
Producer Ben O'Connell said the project was C-SPAN's "first for [...]
Posted: Monday, September 29th 2008
Millennials Prefer Social Networking to Internet Porn
Social networking sites are increasingly eclipsing pornography consumption over the 'net -- and underscoring a shift in how people communicate, according to Reuters, drawing from the research of author and GM Bill Tancer of global research at Hitwise.
For his book Click: What Millions of People are Doing Online and Why It Matters, Tancer analyzed data for 10 million web users. He posits that internet sea [...]
Posted: Wednesday, September 17th 2008
Image Search Draws Impulse Buyers to Online Pubs, E-tail Brands
PIXSTA, a United Kingdom-based search firm that lets users search for images with other images, then purchase items they like without excess verbage, added eight media brands to its content network.
Names were not disclosed, but a list of companies that implement PIXSTA are available in the press release.
"PIXSTA is alrea [...]
Posted: Monday, August 18th 2008
Half of Internet Users Run a Search Each Day
A new high of nearly half (49 percent) of all internet users use search engines on a typical day, up from about one-third in 2002 - and closing in on the use level of email (60 percent of those online use email each day) - according to a new analysis from the Pew Internet & American Life Project ( [...]
Posted: Monday, August 11th 2008
Tweens Favor the 'Net, Need Search to Shop
The vast majority (83 percent) of tweens (age 10-14) spend at least an hour online per day, compared with 68 percent reporting they watch an hour of TV per day, according to an ROI research study commissioned by DoubleClick Performics, writes Chief Marketer (vi [...]
Posted: Wednesday, July 30th 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
Obama Eclipses McCain in Online Buzz, Activity for May
In the month of May, Barack Obama's campaign website generated 1.7 million more hits than John McCain's, reports Nielsen Online (via Advertising Age).
May was the last month of Democratic primary season.
More data:
In total, Obama drew 2.3 million unique visitors in May; McCain reaped just 563,000.
The Obama campa [...]
Posted: Tuesday, July 8th 2008
UK Internet Ad Spend Up 38%, to Overtake TV in '09
Online advertising in the UK grew from the smallest sector in 2003, to the third-largest in 2007, with more than £2.8 billion in expenditures -- a 38 percent year-on-year increase -- and a market share of 15.3 percent (up from 11.4 percent in '06), according to findings released this week, MarketingCharts [...]
Posted: Monday, April 14th 2008
Adults Often Online When Watching TV
Media multitasking and "double-dipping" -- watching TV while surfing the internet -- are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on behalf of online video search engine Blinkx, writes Marketing [...]
Posted: Friday, March 7th 2008
Mobile Search Used by 46MM Users in 3Q07
46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
More than 5,700 mobile search users who use at lea [...]
Posted: Tuesday, January 22nd 2008
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