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The CW Creates Digital Studio, Announces Fall "Slate"

While the TV networks are feeling threatened by the online video draw, The CW (Home of "Gossip Girl," "Vampire Diaries" and "90210") has chosen to join the bandwagon. The CW has announced the creation of the CW Digital Studio (CWD), which it bills as an "all-new destination for fresh, original content created exclusively for the digital platform." Launching this fall, CWD wi  [...]
Posted: Monday, May 21st 2012

Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

QR Codes Move into the School Room

It appears that Millennials are not drawn to QR Codes, but the generation after them might be. If they are, it will be due to some schools’ initiatives involving QR codes in the class room. Teachers at Beatrice Middle School, in Beatrice, NE, have created teaching materials using QR codes that supplement course work. The students download a free app to their mobile device. The app finds the code, downloads it and sends the device to a link, such as a YouTube video about the   [...]
Posted: Tuesday, February 14th 2012

Google+ May Be Wasting Its Time on the Teen Market

Google, not surprisingly, is going after every core user group on Facebook, from brands to moms to now, teens. Google just lowered its age requirement so teens ages 13 and up can use the site. Marketing Pilgrim questions the wisdom of this move, mainly because it appears to be a wa  [...]
Posted: Friday, January 27th 2012

Teens Heavy Mobile Users. But Those Ads? Not So Much

Teens have more than tripled their mobile data consumption in the past year, according to Nielsen. Analyzing phone bills of 65,000+ mobile subscriber volunteers, Nielsen determined that in the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, a 256% increase over last year. It is a growth rate faster than any other   [...]
Posted: Thursday, December 15th 2011

Closing Bell: Zynga | 18.8M iPhone users expected to upgrade | Privacy

Gaming: Zynga launches new games, platform. Mobile Computing: Sprint CEO: Wireless industry can help our troubled economy. 18.8M iPhone 3GS users   [...]
Posted: Tuesday, October 11th 2011

Top News: Mobile ad opportunities | Steve Jobs dies at 56 | Microsoft may bid for Yahoo

Online Ad Market: Opportunity knocking in mobile ads sector. Business Strategies: Why Microsoft should bid for Yahoo. Microsoft backpeddles,   [...]
Posted: Thursday, October 6th 2011

Mobile Apps Find It Harder to Resist the Temptation of the Kids' Market

Children, as anyone who has watched Saturday morning television can attest, are a huge buying group for many brands, despite their lack of earning power. The lure of this market is increasingly attracting digital advertising - despite pushback from the government that shows no sign of letting up. The NPD Group released a report about the growth of children consuming digital media - and presumably the accompanying ads - nearly the same day as the House Subcommittee on Commerce,   [...]
Posted: Wednesday, October 5th 2011

FTC Keeps Up the Pressure On Children's Online Privacy

Children may not be breadwinners but they certainly have a voice in how a household’s income is spent. Hence, they are eagerly courted by marketers, both on television and increasingly, online. In most cases, such wooing is relatively benign, in the form of kid-friendly content and design. Netflix, for example, just launched its “Just for Kids” section of the website, designed for better navigation for this  [...]
Posted: Tuesday, August 16th 2011

QR Codes and Cherries? Maybe Not, According to comScore

Three weeks ago Domex Superfresh Growers introduced two-pound cherry bags and clam shells with QR codes printed on each package. Since then the retailer has tracked 2,000 hits to its mobile website via scans of the QR codes. The company has learned much about its customer base as a result, says Loren Queen, marketing and communications manager. "The highest numbers of hits have come from the Far E  [...]
Posted: Friday, August 12th 2011

Closing Bell: 3-D glasses | Kids' brains on Facebook | Google+ on the iPad

Signs of What's To Come: Sony, Samsung join 3-D glasses project. Youth & Social Media: What Facebook does to Kids' brains. Mobile Computing: Google+   [...]
Posted: Monday, August 8th 2011

Closing Bell: Google, Facebook and Google + | Office 365 v Google Apps | SC to consider warrantless GPS tracking

Social Media: Google goes after Facebook with Google+. Productivity: Microsoft's Office 365 to take on Google Apps in cloud software race. Google Swiffy   [...]
Posted: Tuesday, June 28th 2011

Will Pottermore Do for Children's eBooks What J.K. Rowling Did for Reading?

J. K. Rowling [video] has announced that her much beloved Harry Potter books will go digital, on a site that has been the subject of much speculation - Pottermore.com. All seven titles will be available for any digital platform on the site, which will also serve as a social networking platform for Potter fans. The online store will open in October but users can start registering email addresse  [...]
Posted: Thursday, June 23rd 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Top News: Female magazine readers flock to Nook Color | Google Apps becomes Chromebook sales channel | Foursquare, Groupon planning distribution deal | Google's AdMob one year later

Publishing: Female magazine fans flock to Nook Color. Mobile: Microsoft to unveil Mango update. Why Amazon will enter the overcrowded tab  [...]
Posted: Monday, May 23rd 2011

The Shifting Environment for Children's Interactive Ads

Changes appears to be on the horizon for marketers using digital media and advertising strategies to target children, as illustrated by a recent string of unrelated events: the outcry over children running up tabs on Smurf Village app; the Federal Trade Commission's recent guidance on advertising to children, including online advertising, and most recently, a new emphasis by   [...]
Posted: Friday, May 13th 2011

Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010

3 Steps to Tailoring a Virtual Goods Campaign to Young People

The bottom line for any successful virtual goods campaign is to really tell a story - and not merely use the campaign as a dressed up excuse to display a product, says Chris Davis, SVP at Gaia Online, a social community for people in their teens and 20s that has used virtual goods in campaigns for Disney's Alice in Wonderland movie and Toy Story 3 video game, to name a few recent examples. This holds true for campaigns aimed at a younger demographic -   [...]
Posted: Monday, June 28th 2010

Facebook, Twitter Grow More than 100%

The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review. Facebook surged to the number one position among social networks for the first time in May 2009 and continued its strong growth trajectory throughout the yea  [...]
Posted: Friday, February 12th 2010