Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 290 | 400 |
| » ad pricing | 10 | 680 |
| » ad selling | 82 | 608 |
| » ad targeting | 253 | 437 |
| » advertainment | 183 | 507 |
| » affiliate marketing | 1 | 689 |
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| » alternative marketing | 245 | 445 |
| » Asia/Pacific | 24 | 666 |
| » automotive | 17 | 673 |
| » b2b | 5 | 685 |
| » best practices | 62 | 628 |
| » biz buzz | 177 | 513 |
| » branding | 183 | 507 |
| » broadband | 79 | 611 |
| » campaigns & creatives of note | 140 | 550 |
| » case studies | 23 | 667 |
| » co-op marketing & partnerships | 117 | 573 |
| » computers & tech | 68 | 622 |
| » consumer packaged goods | 57 | 633 |
| » CRM | 1 | 689 |
| » cross media | 134 | 556 |
| » demographics | 336 | 354 |
| » direct marketing | 51 | 639 |
| » domain names | 89 | 601 |
| » don't believe the hype | 21 | 669 |
| » e-commerce | 110 | 580 |
| » email marketing | 21 | 669 |
| » entertainment | 411 | 279 |
| » Europe | 61 | 629 |
| » events | 5 | 685 |
| » finance | 22 | 668 |
| » global | 18 | 672 |
| » healthcare | 10 | 680 |
| » How-to | 4 | 686 |
| » I-PR & business communications | 1 | 689 |
| » instant messaging marketing | 23 | 667 |
| » interviews | 3 | 687 |
| » intrusive formats | 11 | 679 |
| » Latin America | 9 | 681 |
| » legal, government & regulation | 30 | 660 |
| » loyalty & retention | 61 | 629 |
| » major account moves | 11 | 679 |
| » major brands | 194 | 496 |
| » major players news | 143 | 547 |
| » measurement & analytics | 34 | 656 |
| » media convergence | 129 | 561 |
| » minorities | 18 | 672 |
| » mobile marketing | 114 | 576 |
| » multi-channel marketing | 41 | 649 |
| » new and improved | 78 | 612 |
| » nonsense & parodies | 8 | 682 |
| » online ad market | 200 | 490 |
| » pearls of wisdom | 17 | 673 |
| » people | 52 | 638 |
| » personalization | 49 | 641 |
| » political parties & organizations | 18 | 672 |
| » privacy | 17 | 673 |
| » promotions | 47 | 643 |
| » publishing | 101 | 589 |
| » real estate | 2 | 688 |
| » research & stats | 273 | 417 |
| » rich media | 63 | 627 |
| » Sales | 1 | 689 |
| » search engine marketing | 25 | 665 |
| » Segmentation & Markets | 3 | 687 |
| » seniors | 38 | 652 |
| » sex sells | 5 | 685 |
| » signs of doom | 23 | 667 |
| » signs of recovery | 7 | 683 |
| » signs of what's to come | 246 | 444 |
| » small business | 3 | 687 |
| » spam & anti-spam | 3 | 687 |
| » Spanish-speaking | 13 | 677 |
| » syndication & RSS | 31 | 659 |
| » technical innovation | 41 | 649 |
| » telecom | 27 | 663 |
| » text ads | 31 | 659 |
| » tools & software | 63 | 627 |
| » top stories | 8 | 682 |
| » travel | 7 | 683 |
| » user experience | 265 | 425 |
| » viral marketing & social media | 135 | 555 |
| » weblog marketing | 52 | 638 |
| » women | 79 | 611 |
| » worst practices | 27 | 663 |
The CW Creates Digital Studio, Announces Fall "Slate"
While the TV networks are feeling threatened by the online video draw, The CW (Home of "Gossip Girl," "Vampire Diaries" and "90210") has chosen to join the bandwagon. The CW has announced the creation of the CW Digital Studio (CWD), which it bills as an "all-new destination for fresh, original content created exclusively for the digital platform." Launching this fall, CWD wi [...]
Posted: Monday, May 21st 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
QR Codes Move into the School Room
It appears that Millennials are not drawn to QR Codes, but the generation after them might be. If they are, it will be due to some schools’ initiatives involving QR codes in the class room. Teachers at Beatrice Middle School, in Beatrice, NE, have created teaching materials using QR codes that supplement course work.
The students download a free app to their mobile device. The app finds the code, downloads it and sends the device to a link, such as a YouTube video about the [...]
Posted: Tuesday, February 14th 2012
Google+ May Be Wasting Its Time on the Teen Market
Google, not surprisingly, is going after every core user group on Facebook, from brands to moms to now, teens. Google just lowered its age requirement so teens ages 13 and up can use the site.
Marketing Pilgrim questions the wisdom of this move, mainly because it appears to be a wa [...]
Posted: Friday, January 27th 2012
Teens Heavy Mobile Users. But Those Ads? Not So Much
Teens have more than tripled their mobile data consumption in the past year, according to Nielsen. Analyzing phone bills of 65,000+ mobile subscriber volunteers, Nielsen determined that in the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, a 256% increase over last year.
It is a growth rate faster than any other [...]
Posted: Thursday, December 15th 2011
Closing Bell: Zynga | 18.8M iPhone users expected to upgrade | Privacy
Gaming:
Zynga launches new games, platform.
Mobile Computing:
Sprint CEO: Wireless industry can help our troubled economy.
18.8M iPhone 3GS users [...]
Posted: Tuesday, October 11th 2011
Top News: Mobile ad opportunities | Steve Jobs dies at 56 | Microsoft may bid for Yahoo
Online Ad Market:
Opportunity knocking in mobile ads sector.
Business Strategies:
Why Microsoft should bid for Yahoo.
Microsoft backpeddles, [...]
Posted: Thursday, October 6th 2011
FTC Keeps Up the Pressure On Children's Online Privacy
Children may not be breadwinners but they certainly have a voice in how a household’s income is spent. Hence, they are eagerly courted by marketers, both on television and increasingly, online. In most cases, such wooing is relatively benign, in the form of kid-friendly content and design. Netflix, for example, just launched its “Just for Kids†section of the website, designed for better navigation for this [...]
Posted: Tuesday, August 16th 2011
Closing Bell: 3-D glasses | Kids' brains on Facebook | Google+ on the iPad
Signs of What's To Come:
Sony, Samsung join 3-D glasses project.
Youth & Social Media:
What Facebook does to Kids' brains.
Mobile Computing:
Google+ [...]
Posted: Monday, August 8th 2011
Closing Bell: Google, Facebook and Google + | Office 365 v Google Apps | SC to consider warrantless GPS tracking
Social Media:
Google goes after Facebook with Google+.
Productivity:
Microsoft's Office 365 to take on Google Apps in cloud software race.
Google Swiffy [...]
Posted: Tuesday, June 28th 2011
Will Pottermore Do for Children's eBooks What J.K. Rowling Did for Reading?
J. K. Rowling [video] has announced that her much beloved Harry Potter books will go digital, on a site that has been the subject of much speculation - Pottermore.com. All seven titles will be available for any digital platform on the site, which will also serve as a social networking platform for Potter fans. The online store will open in October but users can start registering email addresse [...]
Posted: Thursday, June 23rd 2011
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
Top News: Female magazine readers flock to Nook Color | Google Apps becomes Chromebook sales channel | Foursquare, Groupon planning distribution deal | Google's AdMob one year later
Publishing:
Female magazine fans flock to Nook Color.
Mobile:
Microsoft to unveil Mango update.
Why Amazon will enter the overcrowded tab [...]
Posted: Monday, May 23rd 2011
The Shifting Environment for Children's Interactive Ads
Changes appears to be on the horizon for marketers using digital media and advertising strategies to target children, as illustrated by a recent string of unrelated events: the outcry over children running up tabs on Smurf Village app; the Federal Trade Commission's recent guidance on advertising to children, including online advertising, and most recently, a new emphasis by [...]
Posted: Friday, May 13th 2011
Marketing Data RoundUp: What is the best allocation of interactive media spend?
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
A Formula for the Optimal Allocation of Interactive Media Spend
The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, [...]
Posted: Thursday, August 5th 2010
Facebook, Twitter Grow More than 100%
The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review.
Facebook surged to the number one position among social networks for the first time in May 2009 and continued its strong growth trajectory throughout the yea [...]
Posted: Friday, February 12th 2010
Teens Text 10 Times per Hour: Nielsen
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company.
By analyzing more than 40,000 monthly U.S. mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their tween counterparts (ages 9-12) sent an average of 1,146 monthly texts each, or four per [...]
Posted: Tuesday, February 9th 2010
Social Networking Rises, Especially Among Younger Set
Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project.
Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into ol [...]
Posted: Monday, February 8th 2010
Digital Age May Differ from Real Age
Most people equate advanced digital skills and savvy to youth. However, results from a new Wells Fargo survey suggests such assumptions can be erroneous.
For purposes of the survey, Wells Fargo grouped respondents into three categories: “Digital adults,†people who use advanced online tools for daily tasks, interaction and entertainment; “digital novices,†people [...]
Posted: Thursday, January 28th 2010
Facebookers Donate to Haiti
More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company.
Money Leads the Way
Donations of money were by far the most popular type of aid [...]
Posted: Tuesday, January 26th 2010