Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2560 | 841 |
| » ad pricing | 401 | 3000 |
| » ad selling | 1478 | 1923 |
| » ad targeting | 1718 | 1683 |
| » ad technologies & vendors | 1557 | 1844 |
| » advertainment | 424 | 2977 |
| » Advertising | 12 | 3389 |
| » affiliate marketing | 58 | 3343 |
| » agencies & ad departments | 539 | 2862 |
| » alternative marketing | 582 | 2819 |
| » Asia/Pacific | 104 | 3297 |
| » automotive | 114 | 3287 |
| » b2b | 126 | 3275 |
| » best practices | 327 | 3074 |
| » Big Picture | 7 | 3394 |
| » biz buzz | 1165 | 2236 |
| » branding | 739 | 2662 |
| » broadband | 348 | 3053 |
| » campaigns & creatives of note | 483 | 2918 |
| » case studies | 52 | 3349 |
| » co-op marketing & partnerships | 352 | 3049 |
| » computers & tech | 150 | 3251 |
| » consumer packaged goods | 106 | 3295 |
| » CRM | 29 | 3372 |
| » cross media | 396 | 3005 |
| » deep coverage | 1 | 3400 |
| » demographics | 331 | 3070 |
| » direct marketing | 228 | 3173 |
| » domain names | 631 | 2770 |
| » don't believe the hype | 101 | 3300 |
| » e-commerce | 589 | 2812 |
| » email marketing | 238 | 3163 |
| » entertainment | 684 | 2717 |
| » Europe | 215 | 3186 |
| » events | 56 | 3345 |
| » finance | 156 | 3245 |
| » global | 77 | 3324 |
| » healthcare | 55 | 3346 |
| » How-to | 32 | 3369 |
| » I-PR & business communications | 42 | 3359 |
| » instant messaging marketing | 41 | 3360 |
| » interviews | 34 | 3367 |
| » intrusive formats | 148 | 3253 |
| » Latin America | 29 | 3372 |
| » legal, government & regulation | 391 | 3010 |
| » loyalty & retention | 206 | 3195 |
| » major account moves | 124 | 3277 |
| » major brands | 936 | 2465 |
| » major players news | 1545 | 1856 |
| » Marketing | 3 | 3398 |
| » measurement & analytics | 432 | 2969 |
| » media convergence | 558 | 2843 |
| » minorities | 30 | 3371 |
| » mobile marketing | 529 | 2872 |
| » multi-channel marketing | 192 | 3209 |
| » new and improved | 406 | 2995 |
| » nonsense & parodies | 10 | 3391 |
| » pearls of wisdom | 249 | 3152 |
| » people | 212 | 3189 |
| » personalization | 136 | 3265 |
| » political parties & organizations | 81 | 3320 |
| » privacy | 196 | 3205 |
| » promotions | 79 | 3322 |
| » publishing | 1165 | 2236 |
| » real estate | 44 | 3357 |
| » research & stats | 1561 | 1840 |
| » rich media | 645 | 2756 |
| » search engine marketing | 1060 | 2341 |
| » Segmentation & Markets | 5 | 3396 |
| » seniors | 16 | 3385 |
| » sex sells | 13 | 3388 |
| » signs of doom | 182 | 3219 |
| » signs of recovery | 164 | 3237 |
| » small business | 109 | 3292 |
| » spam & anti-spam | 110 | 3291 |
| » Spanish-speaking | 25 | 3376 |
| » subscribe to marketingwonk daily | 1 | 3400 |
| » syndication & RSS | 179 | 3222 |
| » technical innovation | 210 | 3191 |
| » telecom | 88 | 3313 |
| » text ads | 573 | 2828 |
| » tools & software | 595 | 2806 |
| » top stories | 574 | 2827 |
| » travel | 59 | 3342 |
| » user experience | 761 | 2640 |
| » Verticals & Sector | 3 | 3398 |
| » viral marketing & social media | 592 | 2809 |
| » weblog marketing | 247 | 3154 |
| » women | 130 | 3271 |
| » worst practices | 149 | 3252 |
| » Youth | 200 | 3201 |
Pandora: Losses Way Up, But So Is Ad Revenue
In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek.
Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011.
Go [...]
Posted: Thursday, May 24th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
WPP’s 24/7 Media and Microsoft Announce "Frictionless" Digital Ad Partnership
[...]
Posted: Wednesday, May 23rd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Squatters Seize, Control Brand Names On Pinterest
[...]
Posted: Wednesday, May 16th 2012
Biz Analytics, Forecasting Giant SAS Launches Ad Delivery Solution For Publishers
Likely, the first question out of publishers mouths following this morning’s announcement from SAS was "Who?" But the short story is, a giant in business analytics and workflow management has entered the ad delivery field, through a strategic acquisition. And it has already signed some big-ticket customers for its SAS Intelligent Advertising for Publishers delivery solution.
SAS is a leader in business a [...]
Posted: Tuesday, May 15th 2012
Yahoo Introduces Genome, A Robust Big Data Solution
"Big Data" is a data set that is so large it is impossible to decipher, and Yahoo! is promising an answer. Yesterday, the company's newly appointed EVP of the Americas Rich Riley introduced "Genome from Yahoo!" at a panel discussion at Internet Week New York.
Genome is a new custom audience buying solution that leverages big data and insights to h [...]
Posted: Tuesday, May 15th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
ValueClick Adds Digital Video Ads To Its Offerings
ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,†focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012