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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]

KickApps Opens Back-End, Adopts OpenSocial and Facebook

KickApps, a provider of social tools for websites, is opening its back-end to developers and adopting Facebook and OpenSocial standards. In effect, any app that works on Facebook or on Google's OpenSocial platform will also work on a KickApps-enabled website, and vice-versa. The news followed the release of the KickApps API Developer Kit, which allows customers to build their own apps, necessitating collaboration with the Kic  [...]

Claria to Exit Adware Biz, Focus on PersonalWeb

In a long-anticipated move, Adware pioneer Claria announced Tuesday that by June it would leave that business much maligned by online publishers, consumer groups and privacy advocate, reports the Associated Press. Claria said last summer that it would be focusing on new personalization services, and now says i  [...]