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Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]

Top March Websites Indicate Spring's Arrival

Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete. Home Improvement Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l  [...]

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]

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Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]

Spot Runner Bakes Up Ad Templates for Politicians

Spot Runner has launched a site designed for political candidates, reports Broadcasting & Cable. The political ad site is stocked with spots on education and taxes, all of which await tweaking from a creative but time  [...]

Clinton, Obama Embrace 'User-Generated Politics'

ZDNet's Donna Bogatin reports on Clinton and Obama's user-centered campaign websites, a phenomenon she is labeling "user-generated politics." My.BarackObama.com allows "you" to create a profile, find supporters near you, plan and attend events, network with friends, become a fundraiser and set up a blog. However, the importing of posts from blogs that   [...]

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House O.K.s Two Spyware Bills for Senate to Sort Out

"Let the Senate figure it out" seems to have been the approach of the U.S. House of Representatives on Monday when it approved two anti-spyware bills after a brief debate, reports CNET. The two bills take separate approaches: fines for the creators of malicious code  [...]

Diversifying Search Services Increase Privacy Risks

Wired put together in one story all the collective hand-wringing going on about search engines accreting more and more personal information on individuals. Search engines began as services providing complete anonymity for users, but nowadays those same companies also offer a wide range of other, more personal, services ranging from free email accounts to indexing entire personal hard drives. Importa  [...]

Spy Act, though Amended, Still Worries

Net firms continue to harbor fears that the now-amended Spy Act can cause market havoc, according to MediaPost. The Advertising Research Foundation published an open letter indicating its concerns about the bill's Section 3, which makes research firms gain explicit permission before collecting data on individuals. Various executives around the internet share concerns that many white ha  [...]

OPA Insists on Explicit Legal Exemption for Cookies

The Online Publishers Association (OPA) submitted comments to congressional hearings suggesting that the onrushing anti-spyware "Bono Bill" make explicit its exemption of cookies as one of the illegal mechanisms for tracking site visitors. While some supporters of H.R. 29 have said the bill wasn't intended to affect transparent cookies, a literal interpretation of the measures could ea  [...]

Spy Act Threat to Be Neutralized with Cookie Exception

The committee shepherding the much-feared Spy Act bill, which would have thrown out the tracking cookie baby with the spyware bathwater, will rewrite the potential law so as to exempt all forms of cookies, according to MediaPost. In its original form, the measure would likely make impossible most of the behavioral targeting and other innovative internet targeting techniques. The bi  [...]

Anti-Cookie Anti-Spyware Bill Reintroduced to Congress

California Rep. Mary Bono reintroduced the "Bono Bill," H.R. 29, to congress on Wednesday, according to MediaPost. On the way to banning various forms of spyware, the bill bans many uses of cookies, including the tracking of individuals across sites. This version of the bill does make exceptions for cookies planted by internet service providers or for sites that wish to use cookies for the limited purposes of identifying retu  [...]

Spyware Bill Made Law in CA

ClickZ: California Enacts Anti-Spyware Law California Governor Arnold Schwarzenegger approved an anti-spyware bill that will make illegal the surreptitious collection of personally identifiable information. The law bans software that secretly installs itself, cannot be uninstalled or that misrepresents itself as uninstalled. The law is a much-modified version, now supported by many online advertising firms. Previous vers  [...]

Spyware Legislation Coming

WP (via BizReport): Anti-Spyware Legislation Could Pass This Year CNET: Spyware bill moves to Senate In separate stories, news broke this morning that both the House of Representatives and the S  [...]

Data Ownership Battle Forming Up

ClickZ: Who Owns the Data? Dave Morgan lays out the data ownership battlefield forming between publishers, readers, advertisers and the technology plumbing bits in between. He points out the players and the major issues, but - as Tacoda's boss - studiously avoids stating any predictions or even opinions on the issues, aside from anticipating that 2004 will be the year in which the big, hairy fight will erupt  [...]

Senator and Porn Star-cum-Politician Both Sell Access Online

Reuters: Porn Candidate Offers Date to Big Donors Mary Carey  [...]