Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 35 | 72 |
| » ad pricing | 3 | 104 |
| » ad selling | 12 | 95 |
| » ad targeting | 36 | 71 |
| » ad technologies & vendors | 30 | 77 |
| » advertainment | 5 | 102 |
| » affiliate marketing | 1 | 106 |
| » agencies & ad departments | 1 | 106 |
| » alternative marketing | 17 | 90 |
| » Asia/Pacific | 3 | 104 |
| » automotive | 4 | 103 |
| » b2b | 3 | 104 |
| » best practices | 13 | 94 |
| » biz buzz | 3 | 104 |
| » branding | 7 | 100 |
| » broadband | 2 | 105 |
| » campaigns & creatives of note | 6 | 101 |
| » case studies | 4 | 103 |
| » computers & tech | 6 | 101 |
| » consumer packaged goods | 5 | 102 |
| » CRM | 4 | 103 |
| » cross media | 5 | 102 |
| » demographics | 26 | 81 |
| » direct marketing | 19 | 88 |
| » domain names | 1 | 106 |
| » don't believe the hype | 2 | 105 |
| » e-commerce | 26 | 81 |
| » email marketing | 17 | 90 |
| » entertainment | 15 | 92 |
| » Europe | 3 | 104 |
| » events | 1 | 106 |
| » finance | 3 | 104 |
| » global | 3 | 104 |
| » healthcare | 6 | 101 |
| » I-PR & business communications | 2 | 105 |
| » instant messaging marketing | 3 | 104 |
| » interviews | 1 | 106 |
| » intrusive formats | 2 | 105 |
| » Latin America | 1 | 106 |
| » legal, government & regulation | 15 | 92 |
| » loyalty & retention | 6 | 101 |
| » major brands | 9 | 98 |
| » major players news | 10 | 97 |
| » measurement & analytics | 21 | 86 |
| » media convergence | 11 | 96 |
| » minorities | 1 | 106 |
| » mobile marketing | 21 | 86 |
| » multi-channel marketing | 9 | 98 |
| » new and improved | 2 | 105 |
| » online ad market | 25 | 82 |
| » pearls of wisdom | 12 | 95 |
| » people | 3 | 104 |
| » political parties & organizations | 2 | 105 |
| » privacy | 18 | 89 |
| » promotions | 2 | 105 |
| » publishing | 22 | 85 |
| » rich media | 5 | 102 |
| » search engine marketing | 29 | 78 |
| » seniors | 4 | 103 |
| » signs of doom | 6 | 101 |
| » signs of recovery | 2 | 105 |
| » signs of what's to come | 34 | 73 |
| » small business | 2 | 105 |
| » spam & anti-spam | 3 | 104 |
| » Spanish-speaking | 1 | 106 |
| » syndication & RSS | 1 | 106 |
| » technical innovation | 10 | 97 |
| » telecom | 4 | 103 |
| » text ads | 2 | 105 |
| » tools & software | 24 | 83 |
| » top stories | 13 | 94 |
| » travel | 1 | 106 |
| » user experience | 42 | 65 |
| » viral marketing & social media | 35 | 72 |
| » weblog marketing | 4 | 103 |
| » women | 6 | 101 |
| » worst practices | 4 | 103 |
| » Youth | 8 | 99 |
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Facebook Streamlines Users' Email Flow
Facebook is testing summary email notifications for very active users - that is, people who continually receive notifications for friends’ request, updates and so on. Rather than click - or more likely ignore - this stream of emails, users will get one email a day with these compiled notifications.
For marketers, feelings are mixed as to whether this developme [...]
Posted: Tuesday, September 13th 2011
Testing Your CTA
Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions."
But what to test? Some elem [...]
Posted: Thursday, August 11th 2011
Everything Counts in Online Ad Design - Except Gender
Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons.
No Pink
First, the gender studies: The Journal of Marketing Research recently [...]
Posted: Tuesday, July 12th 2011
Top News: Digital ad firms invade TV's upfront | Will voice recognition, navigation push Apple ahead of Android? | Gaming search |
Convergence:
Digital ad firms crash TV's upfront.
Mobile Marketing:
Mobile consumers are moving target in Canada.
Mobile Computing:
Nuance deal [...]
Posted: Monday, May 9th 2011
Top News: MySpace sued for releasing customer data | Google's costly growth | Gmail gets personalized | Study looks at content discovery trends
Legal/Regulatory:
Myspace sued for giving away data on members without consent.
Google faces antitrust complaints in South Korea on Android popularity.
Business Strategies [...]
Posted: Friday, April 15th 2011
Top News: Twitter's Promoted Trends gets price hike | RTB spend to double this year | RIM's PlayBook may integrate with Android apps | Nokia-Microsoft tie-up
Social Media:
Twitter tells advertisers to dig deeper: "Promoted Trends" get a price hike.
Twitter stops whitelisting applications.
Ad Technologies:
Forrester: Advertisers [...]
Posted: Friday, February 11th 2011
Top News: Verizon iPhone is here | Yahoo preps for digital newsstand | Apple TV aims at Xbox? | How did Wordpress win?
Verizon iPhone:
Verizon iPhone launch greeted by small crowds.
Piper thinks Android [...]
Posted: Thursday, February 10th 2011
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/13/10
Online Ad Market:
Q1 online ad spending drops from highest point.
Ad Agencies:
Mobile agencies look beyond apps as market evolves.
So your agency just got acquired. Now what?
Email Marketing:
7 B2B [...]
Posted: Thursday, May 13th 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010
Some Retail Sites More Social Than Others
There are a growing number of retail sites that cater to the truly socially-inclined shopper. These include Kaboodle, ShopWiki, ThisNext and Giantner - all of which approach the market in a slightly different fashion, writes Entrepreneur magazine. Their end goal, though, is to bring together online shopp [...]
Posted: Thursday, May 6th 2010
Facebook, Twitter Post Strong March Growth
Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company.
In March 2010, Facebook reported 117.1 million unique US users at home and work. This represented 69% year-over-year growth from 69.1 million unique US users in March 2009, [...]
Posted: Thursday, May 6th 2010
Industry Buzz & News: 5/06/10
Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customer [...]
Posted: Thursday, May 6th 2010
Top March Websites Indicate Spring's Arrival
Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete.
Home Improvement
Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l [...]
Posted: Wednesday, May 5th 2010
Industry Buzz & News: 5/04/10
Search:
Google invests in firm that tries to predict the future.
Ad Technologies:
Consolidation predicted for ad technology sector in 2010.
Social Media:
Twitter set to [...]
Posted: Tuesday, May 4th 2010
Is it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.
[...]
Posted: Monday, May 3rd 2010
Industry Buzz & News: 4/22/10
Online Ad Market:
Google partners with Bazaarvoice, brings consumer ratings to product searches and ads.
Apple corners in-app ad market with changes to developer agreement.
Ad Targeting:
ShareThis unveils display ad targeting [...]
Posted: Thursday, April 22nd 2010
Capturing A Fan's Valuation - But Minus the Crucial Engagement Factor
How much is Starbucks' 6.5 million fan base is worth? $23.4 million in media annually, or broken down to a per capita number, $3.60. So says Vitrue, which which has developed a way to value Facebook fans. According to its research, a Facebook Page with one million fans is worth a minimum of $3.6 million in earned media annually, it said in its blog.
Vitrue came to this conclusion by d [...]
Posted: Wednesday, April 14th 2010