Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 3 | 9 |
| » ad selling | 1 | 11 |
| » ad targeting | 6 | 6 |
| » ad technologies & vendors | 5 | 7 |
| » agencies & ad departments | 1 | 11 |
| » alternative marketing | 1 | 11 |
| » best practices | 2 | 10 |
| » biz buzz | 2 | 10 |
| » co-op marketing & partnerships | 1 | 11 |
| » demographics | 2 | 10 |
| » e-commerce | 1 | 11 |
| » email marketing | 2 | 10 |
| » Europe | 1 | 11 |
| » How-to | 1 | 11 |
| » legal, government & regulation | 1 | 11 |
| » major players news | 4 | 8 |
| » mobile marketing | 1 | 11 |
| » new and improved | 3 | 9 |
| » online ad market | 1 | 11 |
| » pearls of wisdom | 3 | 9 |
| » political parties & organizations | 1 | 11 |
| » privacy | 1 | 11 |
| » publishing | 2 | 10 |
| » research & stats | 2 | 10 |
| » rich media | 1 | 11 |
| » search engine marketing | 6 | 6 |
| » signs of what's to come | 2 | 10 |
| » technical innovation | 2 | 10 |
| » telecom | 1 | 11 |
| » text ads | 1 | 11 |
| » tools & software | 5 | 7 |
| » top stories | 1 | 11 |
| » user experience | 5 | 7 |
| » viral marketing & social media | 4 | 8 |
- Showing 1 - 12 of 12
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Small Businesses Use Social Media to Pursue Customers
Small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost, according to the Small Business Success Index.
Small Biz Social Media Adoption Doubles
Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009. The biggest expectation small business owners [...]
Posted: Thursday, February 18th 2010
SMBs Ramp Up, Tailor Email Strategies
Keeping email messages relevant, polling customers, leveraging social media and video functionality, and creating campaign landing pages are just a few of the ways small and medium-sized business (SMBs) can maximize their email marketing strategies.
Though email is a fundamental communication tool for firms of every size, recent data suggests that SMBs - in particular - are getting set to step up their use.
The Proof
More than one-third (36%) of the smallest businesse [...]
Posted: Tuesday, November 24th 2009
Ready-Made, Hosted Online Video Templates for SMBs
A partnership formed yesterday between ready-to-air ad provider Spotzer Media Group, and local business owner network MerchantCircle, give 600,000 small business owner (SMBs) access to scalable, affordable custom videos.
Many local merchants cannot afford to promote via professionally-produced videos, be they short clips for the web or full-length TV spots, stated Darren Waddell, MerchantCircle's VP of Mar [...]
Posted: Thursday, September 18th 2008
Idelix Launches Map-Based Dynamic Ads
Map technology firm Idelix is testing a way to overlay dynamic ads onto just about any map software, reports ClickZ.
Idelix believes it has identified a shortcoming in the current format for serving ads alongside maps: The ads don't change with the map. Most map-based ads either show an unchanging ad in the body, or a series of unchanging ads along the side.
But Idelix is working on [...]
Posted: Wednesday, June 20th 2007
SpotRunner, Reed Elsevier Rise to Help Law Firms
SpotRunner has teamed with LexisNexis to offer local lawyers the ability to easily create TV commercials, reports MediaPost.
SpotRunner and LexisNexis are creating a series of spots geared toward high-profile practice areas that local law firms can then customize easily for their market and with their information.
SpotRunner provides tools so those without resources c [...]
Posted: Thursday, May 31st 2007
HopStop Launching Hyper-Local, Targeted Ad Offering
Users of the maps site HopStop will soon be able to receive coupons and deal offers based on the location they're searching for on the site, reports ClickZ.
The site will soon begin offering local businesses the chance to be included in the new AdLocal offering. The platform will deliver coupons to users for businesses in the same area as the destination that user is searching for. Adver [...]
Posted: Thursday, March 22nd 2007
Skype Lets Users Rate, Review Local Businesses
Skype has a new service in beta that lets its community of users rate, review and comment on businesses, as well as make suggestions to other users.
The service, called SkypeFind, went into beta three weeks ago with over 4,500 businesses now listed, ClickZ reports. Skype says a million businesses will be profiled on the service by year's end and has no plans to feature ads on the ser [...]
Posted: Friday, March 16th 2007
The Local Search Speed Bump
While people are increasingly using search engines as their on-ramp to the web and for instant information retrieval, all the engines stumble when attempting to deliver truly relevant local information, according to a BusinessWeek piece.
Whereas search engines are guided by link popularity and algorithms, local knowledge often isn't measurable that way, the article points out. Accord [...]
Posted: Tuesday, March 13th 2007
Canada Gets Local Search from Google
SearchEngineLowdown: Google Launches Google Local Canada
Google's own blog announced that the search giant launched Google Canada yesterday. It is, of course, in beta, like the other elements of Google's local search portfolio. A quick test shows that searching for rabbit f [...]
Posted: Thursday, September 23rd 2004
Startup Marries Social Networking to Local Search
ClickZ: PremierGuide Gets Social with Local Search
A provider of local search technology has added on a form of social networking, allowing local searchers to join groups of like individuals, like mothers or frequent buyers of specific services. PremierGuide, an application service provider to companies like yellow pages providers and local newspapers, allows these members to rate businesses (from "good" to "excellent," sort of like h [...]
Posted: Friday, August 27th 2004
- Showing 1 - 12 of 12