Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 94 | 170 |
| » ad pricing | 2 | 262 |
| » ad selling | 43 | 221 |
| » ad targeting | 98 | 166 |
| » ad technologies & vendors | 60 | 204 |
| » advertainment | 38 | 226 |
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| » automotive | 12 | 252 |
| » b2b | 3 | 261 |
| » best practices | 32 | 232 |
| » Big Picture | 1 | 263 |
| » biz buzz | 46 | 218 |
| » branding | 55 | 209 |
| » broadband | 25 | 239 |
| » campaigns & creatives of note | 46 | 218 |
| » case studies | 4 | 260 |
| » co-op marketing & partnerships | 27 | 237 |
| » computers & tech | 34 | 230 |
| » consumer packaged goods | 12 | 252 |
| » CRM | 1 | 263 |
| » cross media | 28 | 236 |
| » demographics | 54 | 210 |
| » direct marketing | 19 | 245 |
| » domain names | 10 | 254 |
| » don't believe the hype | 5 | 259 |
| » e-commerce | 43 | 221 |
| » email marketing | 9 | 255 |
| » entertainment | 76 | 188 |
| » Europe | 6 | 258 |
| » events | 3 | 261 |
| » finance | 2 | 262 |
| » global | 4 | 260 |
| » healthcare | 7 | 257 |
| » How-to | 2 | 262 |
| » I-PR & business communications | 3 | 261 |
| » instant messaging marketing | 4 | 260 |
| » intrusive formats | 9 | 255 |
| » Latin America | 1 | 263 |
| » legal, government & regulation | 21 | 243 |
| » loyalty & retention | 37 | 227 |
| » major brands | 62 | 202 |
| » major players news | 101 | 163 |
| » measurement & analytics | 23 | 241 |
| » media convergence | 33 | 231 |
| » minorities | 2 | 262 |
| » mobile marketing | 29 | 235 |
| » multi-channel marketing | 10 | 254 |
| » new and improved | 63 | 201 |
| » online ad market | 54 | 210 |
| » pearls of wisdom | 18 | 246 |
| » people | 15 | 249 |
| » political parties & organizations | 6 | 258 |
| » privacy | 28 | 236 |
| » promotions | 12 | 252 |
| » publishing | 82 | 182 |
| » research & stats | 42 | 222 |
| » rich media | 25 | 239 |
| » search engine marketing | 41 | 223 |
| » seniors | 3 | 261 |
| » sex sells | 1 | 263 |
| » signs of doom | 10 | 254 |
| » signs of recovery | 2 | 262 |
| » signs of what's to come | 92 | 172 |
| » small business | 5 | 259 |
| » spam & anti-spam | 5 | 259 |
| » Spanish-speaking | 2 | 262 |
| » syndication & RSS | 12 | 252 |
| » technical innovation | 37 | 227 |
| » telecom | 4 | 260 |
| » text ads | 13 | 251 |
| » tools & software | 96 | 168 |
| » top stories | 25 | 239 |
| » travel | 6 | 258 |
| » viral marketing & social media | 50 | 214 |
| » weblog marketing | 16 | 248 |
| » women | 12 | 252 |
| » worst practices | 11 | 253 |
| » Youth | 32 | 232 |
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Industry Buzz & News: 5/25/10
Online Ad Market:
Yahoo looks to direct mail partner to help it crack local ad markets.
Google transparency on sharing revenues as clear as mud.
Social Media:
Can AOL [...]
Posted: Tuesday, May 25th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
My Favorite Online Marketing Tool
Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best?
We asked around and following are the results of our informal survey.
Onl [...]
Posted: Wednesday, May 19th 2010
Industry Buzz & News: 5/13/10
Online Ad Market:
Q1 online ad spending drops from highest point.
Ad Agencies:
Mobile agencies look beyond apps as market evolves.
So your agency just got acquired. Now what?
Email Marketing:
7 B2B [...]
Posted: Thursday, May 13th 2010
Industry Buzz & News: 5/12/10
Agencies:
Ad.ly raises money, hires CEO.
Social Media:
Twitter tests business toolkit.
CoTweet vs. HootSuite: [...]
Posted: Wednesday, May 12th 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010
A Twitter Guide to Handling Anything Your Customers Throw at You
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is a quick guide to handling the worst of what your customer [...]
Posted: Thursday, May 6th 2010
Industry Buzz & News: 5/06/10
Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customer [...]
Posted: Thursday, May 6th 2010
Top March Websites Indicate Spring's Arrival
Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete.
Home Improvement
Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l [...]
Posted: Wednesday, May 5th 2010
Is it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.
[...]
Posted: Monday, May 3rd 2010
Industry Buzz & News: 4/13/10
Ad Technologies & Vendors:
Some early iPad apps deliver better ad experience than others.
Online Ad Market:
1-800 Flowers attracts 78% of new customers through online channels.
Google's Ari Paparo [...]
Posted: Tuesday, April 13th 2010
Industry Buzz & News: 4/09/10
Online Ad Market:
Apple fights rival Google on new turf.
Bookmarking startup Xmarks launches ads with crowd-sourced ratings.
Campaigns & Creatives:
Studios [...]
Posted: Friday, April 9th 2010
Is Facebook's Project Titan Really the End of Email Marketing?
When Facebook unveiled its latest round of proposed changes to its privacy policies last week, email marketers were looking for additional clues about the site's so-called Project Titan, the details of which were leaked last month.
Few indicators were to be found in the proposed changes, but that has not stopped email marketers from continuing to fret about the industry's demise once this mysterious service is finally rol [...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 3/30/10
Ad Targeting:
Reputations at stake, companies try to alter word of mouth online.
Ad Technologies:
IB introduces web 'hover' ad unit.
Smartphones:
A [...]
Posted: Tuesday, March 30th 2010
@anywhere Complicates Metrics for Twitter Marketing Success
With this week's rollout of @anywhere, Twitter gives marketers a new way to use the micro-blogging site to promote brands and spread news about products and services. A platform for such third party websites as Amazon, eBay and Yahoo, @anywhere lets Twitter users send and receive messages while they are on that site as well as follow a string of related tweets.
"It's going to make it easier to keep the conversation going rather than [...]
Posted: Wednesday, March 17th 2010
Industry Buzz & News: 03/05/10
Measurement & Analytics:
Why metrics are killing creativity in advertising.
Campaigns & Creatives:
FarmVille Ad helps Bing zoom past Google on Facebook.
Ad Targeting:
Facebook [...]
Posted: Friday, March 5th 2010