Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 194 | 270 |
| » ad pricing | 15 | 449 |
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| » ad targeting | 214 | 250 |
| » ad technologies & vendors | 158 | 306 |
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| » case studies | 12 | 452 |
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| » consumer packaged goods | 14 | 450 |
| » CRM | 15 | 449 |
| » cross media | 42 | 422 |
| » demographics | 88 | 376 |
| » direct marketing | 44 | 420 |
| » domain names | 30 | 434 |
| » don't believe the hype | 12 | 452 |
| » e-commerce | 83 | 381 |
| » email marketing | 44 | 420 |
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| » How-to | 7 | 457 |
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| » intrusive formats | 24 | 440 |
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| » loyalty & retention | 48 | 416 |
| » major account moves | 3 | 461 |
| » major brands | 107 | 357 |
| » major players news | 181 | 283 |
| » measurement & analytics | 65 | 399 |
| » media convergence | 57 | 407 |
| » minorities | 4 | 460 |
| » mobile marketing | 88 | 376 |
| » multi-channel marketing | 25 | 439 |
| » new and improved | 116 | 348 |
| » nonsense & parodies | 2 | 462 |
| » online ad market | 136 | 328 |
| » pearls of wisdom | 34 | 430 |
| » people | 24 | 440 |
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| » promotions | 25 | 439 |
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| » seniors | 4 | 460 |
| » sex sells | 2 | 462 |
| » signs of doom | 16 | 448 |
| » signs of recovery | 6 | 458 |
| » signs of what's to come | 175 | 289 |
| » small business | 12 | 452 |
| » spam & anti-spam | 18 | 446 |
| » Spanish-speaking | 5 | 459 |
| » syndication & RSS | 22 | 442 |
| » technical innovation | 82 | 382 |
| » telecom | 12 | 452 |
| » text ads | 34 | 430 |
| » tools & software | 170 | 294 |
| » top stories | 71 | 393 |
| » travel | 8 | 456 |
| » user experience | 264 | 200 |
| » viral marketing & social media | 121 | 343 |
| » weblog marketing | 34 | 430 |
| » women | 22 | 442 |
| » worst practices | 19 | 445 |
| » Youth | 49 | 415 |
ValueClick Adds Digital Video Ads To Its Offerings
ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,†focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an [...]
Posted: Friday, May 11th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market
Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s [...]
Posted: Monday, April 16th 2012
Virtual Fitting Rooms Could Give F-Commerce A Boost
The business case for Facebook Commerce is still a work in progress. While many stores have decided it is worthwhile to open a retail storefront on Facebook, other retailers have famously closed their F-Commerce sites recently. If an experiment by Tesco proves successful, it might nudge more stores to follow the [...]
Posted: Wednesday, February 29th 2012
Google's New Ad Format Brings Search Closer to E-Commerce
Google has unveiled a new ad format called Dynamic Search ads whose functionality suggests the search engine giant may be moving along the same path of AOL's Project Devil -- that is, a greater emphasis on e-commerce. Dynamic Search is aimed at larger retailers that have frequently changing inventory. The technology maintains a fresh index of that inventory using Google's organic web crawling technology. [...]
Posted: Thursday, October 20th 2011
Facebook Streamlines Users' Email Flow
Facebook is testing summary email notifications for very active users - that is, people who continually receive notifications for friends’ request, updates and so on. Rather than click - or more likely ignore - this stream of emails, users will get one email a day with these compiled notifications.
For marketers, feelings are mixed as to whether this developme [...]
Posted: Tuesday, September 13th 2011
Google Dives Deeper in Retail with Google Catalogs
Google is pushing further into the retail vertical with the introduction of Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content.
So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, [...]
Posted: Tuesday, August 16th 2011
Testing Your CTA
Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions."
But what to test? Some elem [...]
Posted: Thursday, August 11th 2011
Facebook Buys iPad Book Publishing App
Facebook has acquired Push Pop Press, an application that publishes e-books optimized for the iPad. Not that Facebook is going to, well, publish e-books on the iPad, as Push Pop Press said in a blog post about its acquisition. "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories."
The general consens [...]
Posted: Tuesday, August 2nd 2011
Top News: Google +'s female users | Adobe acquires EchoSign | Sears' iPad ad mistake
Google +:
Hashtag creator brings his idea to Google+.
The women on Google +.
Facebook bans Google+ ad.
Business Strategies:
[...]
Posted: Monday, July 18th 2011
Everything Counts in Online Ad Design - Except Gender
Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons.
No Pink
First, the gender studies: The Journal of Marketing Research recently [...]
Posted: Tuesday, July 12th 2011
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
Top News: Digital ad firms invade TV's upfront | Will voice recognition, navigation push Apple ahead of Android? | Gaming search |
Convergence:
Digital ad firms crash TV's upfront.
Mobile Marketing:
Mobile consumers are moving target in Canada.
Mobile Computing:
Nuance deal [...]
Posted: Monday, May 9th 2011
Top News: MySpace sued for releasing customer data | Google's costly growth | Gmail gets personalized | Study looks at content discovery trends
Legal/Regulatory:
Myspace sued for giving away data on members without consent.
Google faces antitrust complaints in South Korea on Android popularity.
Business Strategies [...]
Posted: Friday, April 15th 2011