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New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]
Posted: Friday, May 11th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]
Posted: Tuesday, May 8th 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Virtual Fitting Rooms Could Give F-Commerce A Boost

The business case for Facebook Commerce is still a work in progress. While many stores have decided it is worthwhile to open a retail storefront on Facebook, other retailers  have famously closed their F-Commerce sites recently.  If an experiment by Tesco proves successful, it might nudge more stores to follow the  [...]
Posted: Wednesday, February 29th 2012

Google's New Ad Format Brings Search Closer to E-Commerce

Google has unveiled a new ad format called Dynamic Search ads whose functionality suggests the search engine giant may be moving along the same path of AOL's Project Devil -- that is, a greater emphasis on e-commerce. Dynamic Search is aimed at larger retailers that have frequently changing inventory. The technology maintains a fresh index of that inventory using Google's organic web crawling technology.   [...]
Posted: Thursday, October 20th 2011

Facebook Streamlines Users' Email Flow

Facebook is testing summary email notifications for very active users - that is, people who continually receive notifications for friends’ request, updates and so on. Rather than click - or more likely ignore - this stream of emails, users will get one email a day with these compiled notifications. For marketers, feelings are mixed as to whether this developme  [...]
Posted: Tuesday, September 13th 2011

Google Dives Deeper in Retail with Google Catalogs

Google is pushing further into the retail vertical with the introduction of  Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content. So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue,  [...]
Posted: Tuesday, August 16th 2011

Testing Your CTA

Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions." But what to test? Some elem  [...]
Posted: Thursday, August 11th 2011

Facebook Buys iPad Book Publishing App

Facebook has acquired Push Pop Press, an application that publishes e-books optimized for the iPad. Not that Facebook is going to, well, publish e-books on the iPad, as Push Pop Press said in a blog post about its acquisition. "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories." The general consens  [...]
Posted: Tuesday, August 2nd 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Top News: MySpace sued for releasing customer data | Google's costly growth | Gmail gets personalized | Study looks at content discovery trends

Legal/Regulatory: Myspace sued for giving away data on members without consent. Google faces antitrust complaints in South Korea on Android popularity. Business Strategies  [...]
Posted: Friday, April 15th 2011

Top News: Google ads real-time traffic graphs to transparency report | Epsilon highlights email marketing | YouTube rolls out new search options | Streaming TV will be $800M business for Netflix, Hulu

Ad Tools: Google adds real-time traffic graphs to transparency report. Free phone support for AdWords advertisers rolls out.  [...]
Posted: Wednesday, April 6th 2011

With Trove, Washington Post Looks to Customize the News Experience

The Washington Post Co. is getting ready to roll out a website in which readers can customize the type of news they want to see. Called Trove, users will be able to build their own news page based on the topics of their choice by shifting through some 10,000 news sources (  [...]
Posted: Friday, February 11th 2011

Top News: Twitter's Promoted Trends gets price hike | RTB spend to double this year | RIM's PlayBook may integrate with Android apps | Nokia-Microsoft tie-up

Social Media: Twitter tells advertisers to dig deeper: "Promoted Trends" get a price hike. Twitter stops whitelisting applications. Ad Technologies: Forrester: Advertisers   [...]
Posted: Friday, February 11th 2011

Top News: Super Bowl ads | AOL buys HuffPo | Yahoo moves to personalized content | Android 2.4 already?

Super Bowl: Wireless players spar in Super Bowl ads. Xoom, Groupon and Bieber - the web's Super ad attack. Save the money: Groupon’s Super Bowl ads may   [...]
Posted: Monday, February 7th 2011

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Industry Buzz & News: 5/21/10

Ad Technologies: Google's WebM draws praise, critiques. AdWords introduces click-to-call ads for mobile content and apps. Ad Agencies: Gannett   [...]
Posted: Friday, May 21st 2010

A Twitter Guide to Handling Anything Your Customers Throw at You

There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't.  Don't be in that latter group. Following is a quick guide to handling the worst of what your customer  [...]
Posted: Thursday, May 6th 2010