Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 194 | 232 |
| » ad pricing | 15 | 411 |
| » ad selling | 83 | 343 |
| » ad targeting | 214 | 212 |
| » advertainment | 62 | 364 |
| » affiliate marketing | 3 | 423 |
| » agencies & ad departments | 34 | 392 |
| » alternative marketing | 132 | 294 |
| » Asia/Pacific | 11 | 415 |
| » automotive | 15 | 411 |
| » b2b | 12 | 414 |
| » best practices | 62 | 364 |
| » Big Picture | 2 | 424 |
| » biz buzz | 91 | 335 |
| » branding | 84 | 342 |
| » broadband | 35 | 391 |
| » campaigns & creatives of note | 77 | 349 |
| » case studies | 12 | 414 |
| » co-op marketing & partnerships | 47 | 379 |
| » computers & tech | 53 | 373 |
| » consumer packaged goods | 14 | 412 |
| » CRM | 15 | 411 |
| » cross media | 42 | 384 |
| » demographics | 88 | 338 |
| » direct marketing | 44 | 382 |
| » domain names | 30 | 396 |
| » don't believe the hype | 12 | 414 |
| » e-commerce | 83 | 343 |
| » email marketing | 44 | 382 |
| » entertainment | 120 | 306 |
| » Europe | 18 | 408 |
| » events | 7 | 419 |
| » finance | 5 | 421 |
| » global | 9 | 417 |
| » healthcare | 9 | 417 |
| » How-to | 7 | 419 |
| » I-PR & business communications | 7 | 419 |
| » instant messaging marketing | 10 | 416 |
| » interviews | 5 | 421 |
| » intrusive formats | 24 | 402 |
| » Latin America | 3 | 423 |
| » legal, government & regulation | 60 | 366 |
| » loyalty & retention | 48 | 378 |
| » major account moves | 3 | 423 |
| » major brands | 107 | 319 |
| » major players news | 181 | 245 |
| » measurement & analytics | 65 | 361 |
| » media convergence | 57 | 369 |
| » minorities | 4 | 422 |
| » mobile marketing | 88 | 338 |
| » multi-channel marketing | 25 | 401 |
| » new and improved | 116 | 310 |
| » nonsense & parodies | 2 | 424 |
| » online ad market | 136 | 290 |
| » pearls of wisdom | 34 | 392 |
| » people | 24 | 402 |
| » political parties & organizations | 18 | 408 |
| » privacy | 72 | 354 |
| » promotions | 25 | 401 |
| » publishing | 150 | 276 |
| » research & stats | 107 | 319 |
| » rich media | 51 | 375 |
| » search engine marketing | 129 | 297 |
| » seniors | 4 | 422 |
| » sex sells | 2 | 424 |
| » signs of doom | 16 | 410 |
| » signs of recovery | 6 | 420 |
| » signs of what's to come | 175 | 251 |
| » small business | 12 | 414 |
| » spam & anti-spam | 18 | 408 |
| » Spanish-speaking | 5 | 421 |
| » syndication & RSS | 22 | 404 |
| » technical innovation | 82 | 344 |
| » telecom | 12 | 414 |
| » text ads | 34 | 392 |
| » tools & software | 170 | 256 |
| » top stories | 71 | 355 |
| » travel | 8 | 418 |
| » user experience | 264 | 162 |
| » viral marketing & social media | 121 | 305 |
| » weblog marketing | 34 | 392 |
| » women | 22 | 404 |
| » worst practices | 19 | 407 |
| » Youth | 49 | 377 |
ValueClick Adds Digital Video Ads To Its Offerings
ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,†focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an [...]
Posted: Friday, May 11th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Virtual Fitting Rooms Could Give F-Commerce A Boost
The business case for Facebook Commerce is still a work in progress. While many stores have decided it is worthwhile to open a retail storefront on Facebook, other retailers have famously closed their F-Commerce sites recently. If an experiment by Tesco proves successful, it might nudge more stores to follow the [...]
Posted: Wednesday, February 29th 2012
Facebook Streamlines Users' Email Flow
Facebook is testing summary email notifications for very active users - that is, people who continually receive notifications for friends’ request, updates and so on. Rather than click - or more likely ignore - this stream of emails, users will get one email a day with these compiled notifications.
For marketers, feelings are mixed as to whether this developme [...]
Posted: Tuesday, September 13th 2011
Google Dives Deeper in Retail with Google Catalogs
Google is pushing further into the retail vertical with the introduction of Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content.
So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, [...]
Posted: Tuesday, August 16th 2011
Testing Your CTA
Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions."
But what to test? Some elem [...]
Posted: Thursday, August 11th 2011
Top News: Google +'s female users | Adobe acquires EchoSign | Sears' iPad ad mistake
Google +:
Hashtag creator brings his idea to Google+.
The women on Google +.
Facebook bans Google+ ad.
Business Strategies:
[...]
Posted: Monday, July 18th 2011
Everything Counts in Online Ad Design - Except Gender
Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons.
No Pink
First, the gender studies: The Journal of Marketing Research recently [...]
Posted: Tuesday, July 12th 2011
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
Top News: Digital ad firms invade TV's upfront | Will voice recognition, navigation push Apple ahead of Android? | Gaming search |
Convergence:
Digital ad firms crash TV's upfront.
Mobile Marketing:
Mobile consumers are moving target in Canada.
Mobile Computing:
Nuance deal [...]
Posted: Monday, May 9th 2011
With Trove, Washington Post Looks to Customize the News Experience
The Washington Post Co. is getting ready to roll out a website in which readers can customize the type of news they want to see. Called Trove, users will be able to build their own news page based on the topics of their choice by shifting through some 10,000 news sources ( [...]
Posted: Friday, February 11th 2011
Top News: Super Bowl ads | AOL buys HuffPo | Yahoo moves to personalized content | Android 2.4 already?
Super Bowl:
Wireless players spar in Super Bowl ads.
Xoom, Groupon and Bieber - the web's Super ad attack.
Save the money: Groupon’s Super Bowl ads may [...]
Posted: Monday, February 7th 2011
Industry Buzz & News: 5/26/10
Online Ad Market:
Ad spending rebounded in Q1 for first gain in two years.
Ad Agencies & Departments:
Microsoft ready to reorganize marketing.
Search:
Google lets users [...]
Posted: Wednesday, May 26th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/12/10
Agencies:
Ad.ly raises money, hires CEO.
Social Media:
Twitter tests business toolkit.
CoTweet vs. HootSuite: [...]
Posted: Wednesday, May 12th 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010