Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	194	306
» ad pricing	15	485
» ad selling	83	417
» ad targeting	214	286
» ad technologies & vendors	158	342
» advertainment	62	438
» affiliate marketing	3	497
» agencies & ad departments	34	466
» alternative marketing	132	368
» Asia/Pacific	11	489
» automotive	15	485
» b2b	12	488
» best practices	62	438
» Big Picture	2	498
» biz buzz	91	409
» broadband	35	465
» campaigns & creatives of note	77	423
» case studies	12	488
» co-op marketing & partnerships	47	453
» computers & tech	53	447
» consumer packaged goods	14	486
» CRM	15	485
» cross media	42	458
» demographics	88	412
» direct marketing	44	456
» domain names	30	470
» don't believe the hype	12	488
» e-commerce	83	417
» email marketing	44	456
» entertainment	120	380
» Europe	18	482
» events	7	493
» finance	5	495
» global	9	491
» healthcare	9	491
» How-to	7	493
» I-PR & business communications	7	493
» instant messaging marketing	10	490
» interviews	5	495
» intrusive formats	24	476
» Latin America	3	497
» legal, government & regulation	60	440
» loyalty & retention	48	452
» major account moves	3	497
» major brands	107	393
» major players news	181	319
» measurement & analytics	65	435
» media convergence	57	443
» minorities	4	496
» mobile marketing	88	412
» multi-channel marketing	25	475
» new and improved	116	384
» nonsense & parodies	2	498
» online ad market	136	364
» pearls of wisdom	34	466
» people	24	476
» political parties & organizations	18	482
» privacy	72	428
» promotions	25	475
» publishing	150	350
» research & stats	107	393
» rich media	51	449
» search engine marketing	129	371
» seniors	4	496
» sex sells	2	498
» signs of doom	16	484
» signs of recovery	6	494
» signs of what's to come	175	325
» small business	12	488
» spam & anti-spam	18	482
» Spanish-speaking	5	495
» syndication & RSS	22	478
» technical innovation	82	418
» telecom	12	488
» text ads	34	466
» tools & software	170	330
» top stories	71	429
» travel	8	492
» user experience	264	236
» viral marketing & social media	121	379
» weblog marketing	34	466
» women	22	478
» worst practices	19	481
» Youth	49	451

ValueClick Adds Digital Video Ads To Its Offerings

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an  [...]
Posted: Friday, May 11th 2012

New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]
Posted: Friday, May 11th 2012

Marketers Use More Tools For Web Traffic (But Need To Use Them Well)

  [...]
Posted: Friday, May 11th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

YouTube Entices Small Business With Keyword Search, Credit, Ambassadors

  [...]
Posted: Monday, April 23rd 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Virtual Fitting Rooms Could Give F-Commerce A Boost

The business case for Facebook Commerce is still a work in progress. While many stores have decided it is worthwhile to open a retail storefront on Facebook, other retailers  have famously closed their F-Commerce sites recently.  If an experiment by Tesco proves successful, it might nudge more stores to follow the  [...]
Posted: Wednesday, February 29th 2012

Google's New Ad Format Brings Search Closer to E-Commerce

Google has unveiled a new ad format called Dynamic Search ads whose functionality suggests the search engine giant may be moving along the same path of AOL's Project Devil -- that is, a greater emphasis on e-commerce. Dynamic Search is aimed at larger retailers that have frequently changing inventory. The technology maintains a fresh index of that inventory using Google's organic web crawling technology.   [...]
Posted: Thursday, October 20th 2011

Facebook Streamlines Users' Email Flow

Facebook is testing summary email notifications for very active users - that is, people who continually receive notifications for friends’ request, updates and so on. Rather than click - or more likely ignore - this stream of emails, users will get one email a day with these compiled notifications. For marketers, feelings are mixed as to whether this developme  [...]
Posted: Tuesday, September 13th 2011

Google Dives Deeper in Retail with Google Catalogs

Google is pushing further into the retail vertical with the introduction of  Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content. So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue,  [...]
Posted: Tuesday, August 16th 2011

Testing Your CTA

Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions." But what to test? Some elem  [...]
Posted: Thursday, August 11th 2011

Facebook Buys iPad Book Publishing App

Facebook has acquired Push Pop Press, an application that publishes e-books optimized for the iPad. Not that Facebook is going to, well, publish e-books on the iPad, as Push Pop Press said in a blog post about its acquisition. "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories." The general consens  [...]
Posted: Tuesday, August 2nd 2011

Top News: Google +'s female users | Adobe acquires EchoSign | Sears' iPad ad mistake

Google +: Hashtag creator brings his idea to Google+. The women on Google +. Facebook bans Google+ ad. Business Strategies:   [...]
Posted: Monday, July 18th 2011

Everything Counts in Online Ad Design - Except Gender

Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons. No Pink First, the gender studies: The Journal of Marketing Research recently   [...]
Posted: Tuesday, July 12th 2011

Top News: Digital ad firms invade TV's upfront | Will voice recognition, navigation push Apple ahead of Android? | Gaming search |

Convergence: Digital ad firms crash TV's upfront. Mobile Marketing: Mobile consumers are moving target in Canada. Mobile Computing: Nuance deal   [...]
Posted: Monday, May 9th 2011

Top News: MySpace sued for releasing customer data | Google's costly growth | Gmail gets personalized | Study looks at content discovery trends

Legal/Regulatory: Myspace sued for giving away data on members without consent. Google faces antitrust complaints in South Korea on Android popularity. Business Strategies  [...]
Posted: Friday, April 15th 2011

Top News: Google ads real-time traffic graphs to transparency report | Epsilon highlights email marketing | YouTube rolls out new search options | Streaming TV will be $800M business for Netflix, Hulu

Ad Tools: Google adds real-time traffic graphs to transparency report. Free phone support for AdWords advertisers rolls out.  [...]
Posted: Wednesday, April 6th 2011

Have You Considered the White Label Daily Deal Market?

OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel  [...]
Posted: Monday, March 28th 2011

With Trove, Washington Post Looks to Customize the News Experience

The Washington Post Co. is getting ready to roll out a website in which readers can customize the type of news they want to see. Called Trove, users will be able to build their own news page based on the topics of their choice by shifting through some 10,000 news sources (  [...]
Posted: Friday, February 11th 2011