Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 194 | 261 |
| » ad pricing | 15 | 440 |
| » ad selling | 83 | 372 |
| » ad targeting | 214 | 241 |
| » ad technologies & vendors | 158 | 297 |
| » advertainment | 62 | 393 |
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| » best practices | 62 | 393 |
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| » broadband | 35 | 420 |
| » campaigns & creatives of note | 77 | 378 |
| » case studies | 12 | 443 |
| » co-op marketing & partnerships | 47 | 408 |
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| » consumer packaged goods | 14 | 441 |
| » CRM | 15 | 440 |
| » cross media | 42 | 413 |
| » demographics | 88 | 367 |
| » direct marketing | 44 | 411 |
| » domain names | 30 | 425 |
| » don't believe the hype | 12 | 443 |
| » e-commerce | 83 | 372 |
| » email marketing | 44 | 411 |
| » entertainment | 120 | 335 |
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| » finance | 5 | 450 |
| » global | 9 | 446 |
| » healthcare | 9 | 446 |
| » How-to | 7 | 448 |
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| » instant messaging marketing | 10 | 445 |
| » interviews | 5 | 450 |
| » intrusive formats | 24 | 431 |
| » Latin America | 3 | 452 |
| » legal, government & regulation | 60 | 395 |
| » loyalty & retention | 48 | 407 |
| » major account moves | 3 | 452 |
| » major brands | 107 | 348 |
| » major players news | 181 | 274 |
| » measurement & analytics | 65 | 390 |
| » media convergence | 57 | 398 |
| » minorities | 4 | 451 |
| » mobile marketing | 88 | 367 |
| » multi-channel marketing | 25 | 430 |
| » new and improved | 116 | 339 |
| » nonsense & parodies | 2 | 453 |
| » online ad market | 136 | 319 |
| » pearls of wisdom | 34 | 421 |
| » people | 24 | 431 |
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| » privacy | 72 | 383 |
| » promotions | 25 | 430 |
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| » rich media | 51 | 404 |
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| » sex sells | 2 | 453 |
| » signs of doom | 16 | 439 |
| » signs of recovery | 6 | 449 |
| » signs of what's to come | 175 | 280 |
| » small business | 12 | 443 |
| » spam & anti-spam | 18 | 437 |
| » Spanish-speaking | 5 | 450 |
| » syndication & RSS | 22 | 433 |
| » technical innovation | 82 | 373 |
| » telecom | 12 | 443 |
| » text ads | 34 | 421 |
| » tools & software | 170 | 285 |
| » top stories | 71 | 384 |
| » travel | 8 | 447 |
| » user experience | 264 | 191 |
| » viral marketing & social media | 121 | 334 |
| » weblog marketing | 34 | 421 |
| » women | 22 | 433 |
| » worst practices | 19 | 436 |
| » Youth | 49 | 406 |
ValueClick Adds Digital Video Ads To Its Offerings
ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,†focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an [...]
Posted: Friday, May 11th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market
Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s [...]
Posted: Monday, April 16th 2012
Virtual Fitting Rooms Could Give F-Commerce A Boost
The business case for Facebook Commerce is still a work in progress. While many stores have decided it is worthwhile to open a retail storefront on Facebook, other retailers have famously closed their F-Commerce sites recently. If an experiment by Tesco proves successful, it might nudge more stores to follow the [...]
Posted: Wednesday, February 29th 2012
Google Dives Deeper in Retail with Google Catalogs
Google is pushing further into the retail vertical with the introduction of Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content.
So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, [...]
Posted: Tuesday, August 16th 2011
Testing Your CTA
Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions."
But what to test? Some elem [...]
Posted: Thursday, August 11th 2011
Facebook Buys iPad Book Publishing App
Facebook has acquired Push Pop Press, an application that publishes e-books optimized for the iPad. Not that Facebook is going to, well, publish e-books on the iPad, as Push Pop Press said in a blog post about its acquisition. "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories."
The general consens [...]
Posted: Tuesday, August 2nd 2011
Everything Counts in Online Ad Design - Except Gender
Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons.
No Pink
First, the gender studies: The Journal of Marketing Research recently [...]
Posted: Tuesday, July 12th 2011
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
Top News: Google ads real-time traffic graphs to transparency report | Epsilon highlights email marketing | YouTube rolls out new search options | Streaming TV will be $800M business for Netflix, Hulu
Ad Tools:
Google adds real-time traffic graphs to transparency report.
Free phone support for AdWords advertisers rolls out. [...]
Posted: Wednesday, April 6th 2011
Have You Considered the White Label Daily Deal Market?
OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel [...]
Posted: Monday, March 28th 2011
With Trove, Washington Post Looks to Customize the News Experience
The Washington Post Co. is getting ready to roll out a website in which readers can customize the type of news they want to see. Called Trove, users will be able to build their own news page based on the topics of their choice by shifting through some 10,000 news sources ( [...]
Posted: Friday, February 11th 2011
A Twitter Guide to Handling Anything Your Customers Throw at You
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is a quick guide to handling the worst of what your customer [...]
Posted: Thursday, May 6th 2010
Some Retail Sites More Social Than Others
There are a growing number of retail sites that cater to the truly socially-inclined shopper. These include Kaboodle, ShopWiki, ThisNext and Giantner - all of which approach the market in a slightly different fashion, writes Entrepreneur magazine. Their end goal, though, is to bring together online shopp [...]
Posted: Thursday, May 6th 2010
Facebook, Twitter Post Strong March Growth
Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company.
In March 2010, Facebook reported 117.1 million unique US users at home and work. This represented 69% year-over-year growth from 69.1 million unique US users in March 2009, [...]
Posted: Thursday, May 6th 2010
Is it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.
[...]
Posted: Monday, May 3rd 2010