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ValueClick Adds Digital Video Ads To Its Offerings

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, an  [...]
Posted: Friday, May 11th 2012

New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]
Posted: Friday, May 11th 2012

Marketers Use More Tools For Web Traffic (But Need To Use Them Well)

  [...]
Posted: Friday, May 11th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

YouTube Entices Small Business With Keyword Search, Credit, Ambassadors

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Posted: Monday, April 23rd 2012

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Virtual Fitting Rooms Could Give F-Commerce A Boost

The business case for Facebook Commerce is still a work in progress. While many stores have decided it is worthwhile to open a retail storefront on Facebook, other retailers  have famously closed their F-Commerce sites recently.  If an experiment by Tesco proves successful, it might nudge more stores to follow the  [...]
Posted: Wednesday, February 29th 2012

Google's New Ad Format Brings Search Closer to E-Commerce

Google has unveiled a new ad format called Dynamic Search ads whose functionality suggests the search engine giant may be moving along the same path of AOL's Project Devil -- that is, a greater emphasis on e-commerce. Dynamic Search is aimed at larger retailers that have frequently changing inventory. The technology maintains a fresh index of that inventory using Google's organic web crawling technology.   [...]
Posted: Thursday, October 20th 2011

Facebook Streamlines Users' Email Flow

Facebook is testing summary email notifications for very active users - that is, people who continually receive notifications for friends’ request, updates and so on. Rather than click - or more likely ignore - this stream of emails, users will get one email a day with these compiled notifications. For marketers, feelings are mixed as to whether this developme  [...]
Posted: Tuesday, September 13th 2011

Google Dives Deeper in Retail with Google Catalogs

Google is pushing further into the retail vertical with the introduction of  Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content. So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue,  [...]
Posted: Tuesday, August 16th 2011

Testing Your CTA

Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions." But what to test? Some elem  [...]
Posted: Thursday, August 11th 2011

Facebook Buys iPad Book Publishing App

Facebook has acquired Push Pop Press, an application that publishes e-books optimized for the iPad. Not that Facebook is going to, well, publish e-books on the iPad, as Push Pop Press said in a blog post about its acquisition. "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories." The general consens  [...]
Posted: Tuesday, August 2nd 2011

Top News: Google +'s female users | Adobe acquires EchoSign | Sears' iPad ad mistake

Google +: Hashtag creator brings his idea to Google+. The women on Google +. Facebook bans Google+ ad. Business Strategies:   [...]
Posted: Monday, July 18th 2011

Everything Counts in Online Ad Design - Except Gender

Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons. No Pink First, the gender studies: The Journal of Marketing Research recently   [...]
Posted: Tuesday, July 12th 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Top News: Digital ad firms invade TV's upfront | Will voice recognition, navigation push Apple ahead of Android? | Gaming search |

Convergence: Digital ad firms crash TV's upfront. Mobile Marketing: Mobile consumers are moving target in Canada. Mobile Computing: Nuance deal   [...]
Posted: Monday, May 9th 2011

Top News: MySpace sued for releasing customer data | Google's costly growth | Gmail gets personalized | Study looks at content discovery trends

Legal/Regulatory: Myspace sued for giving away data on members without consent. Google faces antitrust complaints in South Korea on Android popularity. Business Strategies  [...]
Posted: Friday, April 15th 2011

Top News: Google ads real-time traffic graphs to transparency report | Epsilon highlights email marketing | YouTube rolls out new search options | Streaming TV will be $800M business for Netflix, Hulu

Ad Tools: Google adds real-time traffic graphs to transparency report. Free phone support for AdWords advertisers rolls out.  [...]
Posted: Wednesday, April 6th 2011

Have You Considered the White Label Daily Deal Market?

OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel  [...]
Posted: Monday, March 28th 2011

With Trove, Washington Post Looks to Customize the News Experience

The Washington Post Co. is getting ready to roll out a website in which readers can customize the type of news they want to see. Called Trove, users will be able to build their own news page based on the topics of their choice by shifting through some 10,000 news sources (  [...]
Posted: Friday, February 11th 2011