Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 42 | 113 |
| » ad pricing | 5 | 150 |
| » ad selling | 19 | 136 |
| » ad targeting | 36 | 119 |
| » ad technologies & vendors | 56 | 99 |
| » advertainment | 3 | 152 |
| » affiliate marketing | 7 | 148 |
| » agencies & ad departments | 8 | 147 |
| » alternative marketing | 21 | 134 |
| » Asia/Pacific | 4 | 151 |
| » automotive | 1 | 154 |
| » b2b | 3 | 152 |
| » best practices | 27 | 128 |
| » biz buzz | 15 | 140 |
| » branding | 10 | 145 |
| » broadband | 8 | 147 |
| » campaigns & creatives of note | 11 | 144 |
| » case studies | 3 | 152 |
| » co-op marketing & partnerships | 3 | 152 |
| » computers & tech | 31 | 124 |
| » consumer packaged goods | 2 | 153 |
| » cross media | 3 | 152 |
| » deep coverage | 1 | 154 |
| » demographics | 6 | 149 |
| » direct marketing | 19 | 136 |
| » domain names | 1 | 154 |
| » don't believe the hype | 8 | 147 |
| » e-commerce | 32 | 123 |
| » email marketing | 5 | 150 |
| » entertainment | 19 | 136 |
| » Europe | 7 | 148 |
| » finance | 1 | 154 |
| » global | 1 | 154 |
| » healthcare | 1 | 154 |
| » I-PR & business communications | 3 | 152 |
| » intrusive formats | 22 | 133 |
| » Latin America | 1 | 154 |
| » legal, government & regulation | 61 | 94 |
| » loyalty & retention | 3 | 152 |
| » major account moves | 1 | 154 |
| » major brands | 17 | 138 |
| » major players news | 75 | 80 |
| » measurement & analytics | 18 | 137 |
| » media convergence | 5 | 150 |
| » minorities | 2 | 153 |
| » mobile marketing | 6 | 149 |
| » new and improved | 8 | 147 |
| » nonsense & parodies | 3 | 152 |
| » online ad market | 19 | 136 |
| » pearls of wisdom | 7 | 148 |
| » people | 4 | 151 |
| » personalization | 7 | 148 |
| » political parties & organizations | 13 | 142 |
| » privacy | 40 | 115 |
| » promotions | 3 | 152 |
| » publishing | 44 | 111 |
| » real estate | 1 | 154 |
| » research & stats | 32 | 123 |
| » rich media | 6 | 149 |
| » search engine marketing | 23 | 132 |
| » sex sells | 1 | 154 |
| » signs of doom | 32 | 123 |
| » signs of recovery | 1 | 154 |
| » signs of what's to come | 21 | 134 |
| » small business | 1 | 154 |
| » spam & anti-spam | 18 | 137 |
| » Spanish-speaking | 1 | 154 |
| » syndication & RSS | 4 | 151 |
| » technical innovation | 14 | 141 |
| » telecom | 1 | 154 |
| » text ads | 14 | 141 |
| » top stories | 44 | 111 |
| » travel | 1 | 154 |
| » user experience | 54 | 101 |
| » viral marketing & social media | 5 | 150 |
| » weblog marketing | 2 | 153 |
| » women | 1 | 154 |
| » Youth | 3 | 152 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
4 Surprising Things You Can't Trust Online
By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though - or so we would like to think - is okay. Not so, unfortunately. Consider the following surprisingly unsafe activities.
Third Party Certificate Authorities
Third-party encryption made the web safe to bank and conduct financial transactions. Now, though, a new problem is emerging: there are too many third-party "certificate authoritie [...]
Posted: Tuesday, August 17th 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
Publications Rethink Anonymous Comments. Should Your Site?
The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times.
The Washington Post, for example, is considering giving greater weight to comments that are signed. The Huffington Post is another example; that site is expected to announce changes that rank commenters based on how well other r [...]
Posted: Monday, April 12th 2010
Don't Be Afraid of Negative Reviews
The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue.
In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews [...]
Posted: Monday, March 8th 2010
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Facebook Revamps Privacy Policy; Asks for Feedback
Facebook has tweaked its privacy policy and is asking its 300-million-plus user base for feedback by Nov. 5th.
This outreach is, some say, a wise move for the site, which has been burned by user backlash before on privacy issues - most famously over its now retired Beacon platform, which initially [...]
Posted: Friday, October 30th 2009
Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads
With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads.
Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime [...]
Posted: Tuesday, September 29th 2009
EU To Microsoft: For the Last Time, Stop Bundling IE With Windows
This week Microsoft suffered a heavy blow when the European Commission (EC) issued an order demanding that it remove its browser from the Windows operating system package.
"Microsoft's tying of Internet Explorer to the Windows operating system harms competition between web browsers, undermines product innovation and ultimately reduces consumer choice," the Commissi [...]
Posted: Friday, January 23rd 2009
Google's Analytics: Biased Toward Google Sites?
Some publishers are suspicious about the accuracy of panel-based measurement systems (e.g., comScore, Nielsen NetRatings), believing their count to be grossly underneath the real number of unique visitors to their sites.
Now they have growing reason to suspect Google of worse, even biased, figures.
Panel-based measurement gathers a sample of internet users and records their habits, typically by installing software on their computers that track online activity. The data is then scaled out t [...]
Posted: Wednesday, August 20th 2008
Free Press: NebuAd Has No Respect for Privacy
Behavioral ad platform NebuAd violates "fundamental expectations of internet privacy" according to a report from the Free Press and Public Knowledge group, reports MediaPost.
Free Press issued a report which stated "NebuAd's practices resemble several forms of 'attacks' on users that have generated considerable controversy and user condemnation."
The report compares NebuAd's target [...]
Posted: Thursday, June 19th 2008
Industry Buzz & Snippets: 4/3/08
Ad Networks and Analytics:
CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small.
18,000 broadband users in the UK unknowingly had t [...]
Posted: Thursday, April 3rd 2008
Study: Facebook Is Slow and Unresponsive
A new study by WatchMouse finds that Facebook is slow and unresponsive compared with many other major sites.
WatchMouse monitored 104 sites and placed Facebook at the bottom of the list because of slow loading times and frequent errors.
WatchMouse measured the sites' performance using its Site Performance Index, which "quantifies the user perception of speed and availability of a site in a single number."
AÂ score of 500 signifies good performance, and 1,500 or higher bad pe [...]
Posted: Friday, January 11th 2008
MarketingVOX Snookered by Trojan Horse
Yesterday morning MarketingVOX ran an ad campaign containing a trojan-horse-like Flash mechanism that produced a pop-up ad for a fake "performance optimizer."
The campaign, which launched the 26th of December, tested fine -- showing an ad for a multimedia technology called Sound F/X -- and exhibited trojan horse behavior only after its launch.
MarketingVOX ran about 1,300 impressions of the ad before it was caught and terminated.
MarketingVOX trafficking staff was warned [...]
Posted: Friday, December 28th 2007
Online Retailers Neglecting Basics of Customer Experience
Online retailers are neglecting the customer experience, instead focusing too much on innovation as they ignore the basics -- therefore leaving money on the table -- according to Future Now's 2007 Retail Customer Experience Study, writes MarketingCharts.
[...]
Posted: Wednesday, November 28th 2007
Journalists Cry Foul Over In-Text Ads
Perhaps bored with Facebook gossip, some journalists have revived critique over the in-text ad format, reports BusinessWeek.
In-text ads appear as double-underlined words, denoting them as diffe [...]
Posted: Monday, November 26th 2007
Marketing Execs: Most Web Campaigns Don't Launch on Time
Though 59 percent of seniors marketers acknowledge their website is "critical" to their global brand and marketing strategy, nearly 70 percent of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according to a [...]
Posted: Wednesday, November 14th 2007