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Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

Consumers Less Satisfied with Online Banking

US online consumers are generally less satisfied with bank and credit card institutions today than in 2009 or 2008, according to the comScore annual State of Online Banking Report. Banks, Credit Card Firms Lose Satisfaction, Brokerages Gain In 2010, 70% of survey respondents reported being "highly satisfied" with their primary bank, a marginal  [...]
Posted: Friday, May 14th 2010

4 Additional Ways to Sell to Mobile Consumers

Local coupons.  Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair.  Check. These have become the staples of any sophisticated mobile marketi  [...]
Posted: Tuesday, March 30th 2010

eBay Launches Rainforest Preservation Marketing Efforts

eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse,   [...]
Posted: Thursday, March 11th 2010

4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]
Posted: Monday, March 8th 2010

Southwest, Smith Clash Illustrates Blogs' Marketing Role

It has been suggested that social media has pushed aside, to a certain extent, more traditional forms of marketing outreach such as press releases and corporate blogs. But the recent clash between Southwest Airlines and actor-director Kevin Smith illustrates blogs are necessary when you have a story to tell that goes beyond 140 characters. They also, when the content is compelling enough, can outperform other forms of marketing. Person of Size The clash between Smith and S  [...]
Posted: Tuesday, February 16th 2010

Retailers Invest in Search Tech

In growing numbers, retailers are upgrading their website's search functionality to make it easier for customers to find specific products or sizes. The enhancements are long in coming for the retail industry, which has treated search as a second tier function, providing only rudimentary functionality - a fact that Google highlighted when it rolled out Google Commerce Search, a $50,000 search engine for   [...]
Posted: Monday, December 14th 2009

Grocery Stores Spiff Up Digital Offerings

Grocery stores are increasingly turning to digital strategies - from mobile Apps to industry-specific ad platforms - to enhance their overall sales. An example of the former is Whole Foods Market, which rolled out an iPhone App earlier this year and has now launched a version of its e-commerce site optimized for web-enabled mobile devices  [...]
Posted: Friday, December 11th 2009

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

EyeBuyDirect Builds Sales with Share-to-Social, Analytics

EyeBuyDirect.com, a site that sells prescription eyeglasses, has been using a mix of strategies to convert causal browsers to sales. These strategies range from virtual imaging tools for the frames, to simple online surveys, to feedback analytics - to a twist on the push to social buttons that are becoming prevalent on email marketing messages. The multi-tiered approach has been a winning one, according to Roy Hessel, CEO of EyeBuyDirect.com: the sit  [...]
Posted: Tuesday, December 8th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009

MTVU, Microsoft Partner for Activist Web Series

MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft. MtvU is a 24-hour college network broadcast to 750 universities in the US. Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause,"   [...]
Posted: Wednesday, November 28th 2007

comScore: Users Just Not That Into Mobile TV

Both awareness of and interest in watching TV on a mobile device are low, reports MediaWeek. The findings come from comScore, which surveyed over 2,000 mobile users. 41 percent of men and 59 percent of women said they were not interested in watching TV shows on their mobile devices. Usage of mobile TV remains very much in the early adopter stage and is primarily made up of young men. 65 per  [...]
Posted: Wednesday, April 25th 2007

Media Buyers Win When Portals Bid against Each Other

Ad agency The Gate Worldwide had online portals and publishers bidding against each other in an innovative online auction, with the prize being online advertising dollars from a Gate client, reports MediaPost. The advertiser, State Street Global Advisors, will run most of its ads on AOL, which won the bidding process. MSN will run a smaller ad   [...]
Posted: Thursday, March 29th 2007

Microsoft Offers to Pay Companies for Using Live Search

Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports. The credits can be redeemed for products and training. Search blogger John Battelle   [...]
Posted: Monday, March 19th 2007

Google Looking for More Audio Ad Testers

On its Inside AdWords blog, Google has issued a call for more participants in its trial of Audio Ads, the company's radio ad service. The call for testers includes reports that the interface of the system has received high marks from current users. The creation process, too, is said to be efficient, with the entire process running only a few days from creation to when the ad actually runs. To  [...]
Posted: Wednesday, March 14th 2007

SearchIgnite: Brand Advertisers Benefit from Panama

Early results for Yahoo's Panama platform point to better ad performance for brand advertisers and more efficient search results for users. Search and media management firm SearchIgnite notes that the early results from its clients and those of sister firm 360i show that Yahoo's market share among advertisers stabilized after Panama launched, after having declined last year, ClickZ reports. SearchIgnite also found t  [...]
Posted: Friday, March 9th 2007