Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 125 | 217 |
| » ad pricing | 7 | 335 |
| » ad selling | 53 | 289 |
| » ad targeting | 71 | 271 |
| » ad technologies & vendors | 79 | 263 |
| » advertainment | 57 | 285 |
| » affiliate marketing | 2 | 340 |
| » agencies & ad departments | 22 | 320 |
| » alternative marketing | 99 | 243 |
| » Asia/Pacific | 13 | 329 |
| » automotive | 4 | 338 |
| » b2b | 5 | 337 |
| » best practices | 30 | 312 |
| » biz buzz | 128 | 214 |
| » branding | 49 | 293 |
| » broadband | 101 | 241 |
| » campaigns & creatives of note | 36 | 306 |
| » case studies | 4 | 338 |
| » co-op marketing & partnerships | 63 | 279 |
| » computers & tech | 81 | 261 |
| » consumer packaged goods | 10 | 332 |
| » cross media | 57 | 285 |
| » demographics | 33 | 309 |
| » direct marketing | 15 | 327 |
| » domain names | 12 | 330 |
| » don't believe the hype | 4 | 338 |
| » e-commerce | 73 | 269 |
| » email marketing | 9 | 333 |
| » Europe | 20 | 322 |
| » events | 7 | 335 |
| » finance | 6 | 336 |
| » global | 5 | 337 |
| » healthcare | 2 | 340 |
| » How-to | 1 | 341 |
| » I-PR & business communications | 3 | 339 |
| » instant messaging marketing | 9 | 333 |
| » intrusive formats | 1 | 341 |
| » Latin America | 1 | 341 |
| » legal, government & regulation | 46 | 296 |
| » loyalty & retention | 19 | 323 |
| » major account moves | 2 | 340 |
| » major brands | 84 | 258 |
| » major players news | 171 | 171 |
| » measurement & analytics | 36 | 306 |
| » media convergence | 86 | 256 |
| » minorities | 2 | 340 |
| » mobile marketing | 51 | 291 |
| » multi-channel marketing | 20 | 322 |
| » new and improved | 94 | 248 |
| » nonsense & parodies | 3 | 339 |
| » online ad market | 56 | 286 |
| » pearls of wisdom | 5 | 337 |
| » people | 16 | 326 |
| » personalization | 28 | 314 |
| » political parties & organizations | 5 | 337 |
| » privacy | 10 | 332 |
| » promotions | 11 | 331 |
| » publishing | 81 | 261 |
| » real estate | 1 | 341 |
| » research & stats | 29 | 313 |
| » rich media | 69 | 273 |
| » search engine marketing | 26 | 316 |
| » sex sells | 2 | 340 |
| » signs of doom | 10 | 332 |
| » signs of recovery | 4 | 338 |
| » signs of what's to come | 129 | 213 |
| » small business | 3 | 339 |
| » spam & anti-spam | 1 | 341 |
| » Spanish-speaking | 3 | 339 |
| » syndication & RSS | 20 | 322 |
| » technical innovation | 61 | 281 |
| » telecom | 22 | 320 |
| » text ads | 8 | 334 |
| » top stories | 17 | 325 |
| » user experience | 140 | 202 |
| » viral marketing & social media | 39 | 303 |
| » weblog marketing | 11 | 331 |
| » women | 5 | 337 |
| » worst practices | 19 | 323 |
| » Youth | 32 | 310 |
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Odwalla Facebook Marketing Campaign Plays Off Musical Fest
Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway.
Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor [...]
Posted: Wednesday, March 31st 2010
Tweets Predict Oscar Upset
Twitter community conversations predict “The Hurt Locker†will upset the mega-blockbuster “Avatar†for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide.
‘The Hurt Locker’ Edges Out ‘Avatar’
Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker†and “Avatar.†( [...]
Posted: Thursday, March 4th 2010
Olympic Viewers Multitask Online
Almost 13% of viewers tuning in to Olympic opening ceremonies on Friday, February 12, 2010, were also surfing the web, according to preliminary data gathered from Nielsen’s single source panel of TV and internet users.
Nielsen found that this group of multitaskers averaged 32 minutes of simultaneous activity, per user. The website of choice for opening ceremony viewer [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 01/28/10
Mobile Computing:
Mobile ads get a makeover.
What the iPad means for online advertising.
iPad blurs line between devices.
Apple's Tabl [...]
Posted: Thursday, January 28th 2010
Grammy Awards Turn Social to Promote Upcoming Show
The GRAMMY Awards is launching an integrated online ad campaign that will focus on real time postings by fans on such sites as YouTube, Twitter, Flickr and Facebook.
Called "We're All Fans" the campaign is to promote its upcoming 52nd show, airing live CBS Jan. 31, 8 - 11:30 p.m. ET/PT. The We' [...]
Posted: Wednesday, January 13th 2010
Industry Buzz & Snippets: 01/08/09
Campaigns:
Google runs multimillion ad for Nexus One.
Analytics:
[...]
Posted: Friday, January 8th 2010
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/27/09
Black Friday:
Online retailers and networking sites aim to make holiday shopping more interactive.
The Shopping Spy looks for bargains online.
US shoppers hit Bla [...]
Posted: Friday, November 27th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
ABC Opens Online TV to Advertiser Commentary
ABC.com is introducing a new feature that will enable viewers who stream online TV shows to attach comments to specific scenes, and then share their commentary with friends on Facebook.The tool, called "ABC Social: Episode Commentary," debuted Saturday, Nov. 7 during the premiere of the sci-fi thriller "V," and also includes notes from show producers, actors - and advertisers.
ABC's new platform comes as marketers are looking for new [...]
Posted: Monday, November 9th 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
New Twitter 'Lists' Connect Pro Sports Fans
The National Hockey League (NHL) is using Twitter’s new "Lists" tool to connect and share online conversations by its fans regarding the league’s individual teams.
The league’s initiative is among the first examples of a major brand using the recently-debuted Twitter “Lists†function, which lets users create groupings of their favorite users that others can easily keep tabs on.
The feature enables users to fo [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/30/09
Media News:
Apple execs not happy about print ad market.
comScore cuts cuts 8% Of Workforce.
Marketing Strategies:
Organized chaos: viral marketing, [...]
Posted: Friday, October 30th 2009
Vevo Music Gets A&T Ad Nod; Could Be Next Hulu
Vevo, an online music video service expected to launch later this year, has landed AT&T as an advertiser, both companies have announced.
According to Rio Caraeff, president and CEO of Vevo, and Chris Schembri, AT&T's VP of media services, AT&T will provide financial support to the music servic [...]
Posted: Wednesday, October 28th 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009