Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 407 | 100 |
| » ad pricing | 117 | 390 |
| » ad targeting | 327 | 180 |
| » ad technologies & vendors | 359 | 148 |
| » advertainment | 18 | 489 |
| » affiliate marketing | 8 | 499 |
| » agencies & ad departments | 79 | 428 |
| » alternative marketing | 65 | 442 |
| » Asia/Pacific | 12 | 495 |
| » automotive | 7 | 500 |
| » b2b | 13 | 494 |
| » best practices | 23 | 484 |
| » biz buzz | 145 | 362 |
| » branding | 35 | 472 |
| » broadband | 52 | 455 |
| » campaigns & creatives of note | 26 | 481 |
| » case studies | 3 | 504 |
| » co-op marketing & partnerships | 31 | 476 |
| » computers & tech | 47 | 460 |
| » consumer packaged goods | 7 | 500 |
| » cross media | 46 | 461 |
| » deep coverage | 1 | 506 |
| » demographics | 26 | 481 |
| » direct marketing | 29 | 478 |
| » domain names | 3 | 504 |
| » don't believe the hype | 5 | 502 |
| » e-commerce | 64 | 443 |
| » email marketing | 16 | 491 |
| » entertainment | 53 | 454 |
| » Europe | 19 | 488 |
| » events | 1 | 506 |
| » finance | 3 | 504 |
| » global | 3 | 504 |
| » healthcare | 4 | 503 |
| » I-PR & business communications | 1 | 506 |
| » instant messaging marketing | 8 | 499 |
| » interviews | 1 | 506 |
| » intrusive formats | 16 | 491 |
| » legal, government & regulation | 36 | 471 |
| » loyalty & retention | 8 | 499 |
| » major account moves | 3 | 504 |
| » major brands | 73 | 434 |
| » major players news | 298 | 209 |
| » measurement & analytics | 75 | 432 |
| » media convergence | 47 | 460 |
| » minorities | 1 | 506 |
| » mobile marketing | 50 | 457 |
| » multi-channel marketing | 13 | 494 |
| » new and improved | 172 | 335 |
| » online ad market | 199 | 308 |
| » pearls of wisdom | 7 | 500 |
| » people | 17 | 490 |
| » personalization | 32 | 475 |
| » political parties & organizations | 3 | 504 |
| » privacy | 20 | 487 |
| » promotions | 5 | 502 |
| » publishing | 220 | 287 |
| » real estate | 3 | 504 |
| » research & stats | 41 | 466 |
| » rich media | 64 | 443 |
| » search engine marketing | 143 | 364 |
| » Segmentation & Markets | 1 | 506 |
| » sex sells | 1 | 506 |
| » signs of doom | 19 | 488 |
| » signs of recovery | 5 | 502 |
| » signs of what's to come | 156 | 351 |
| » small business | 24 | 483 |
| » spam & anti-spam | 3 | 504 |
| » Spanish-speaking | 2 | 505 |
| » syndication & RSS | 19 | 488 |
| » technical innovation | 78 | 429 |
| » telecom | 10 | 497 |
| » text ads | 111 | 396 |
| » top stories | 140 | 367 |
| » travel | 5 | 502 |
| » user experience | 123 | 384 |
| » viral marketing & social media | 12 | 495 |
| » weblog marketing | 24 | 483 |
| » women | 5 | 502 |
| » worst practices | 19 | 488 |
| » Youth | 10 | 497 |
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Will the iPad Redefine Online Ad Metrics?
An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press).
Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv [...]
Posted: Monday, June 7th 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Is Mobile Ad Tech Really as Bad as Jobs Says?
When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing. But are mobile ads - as we know them today - really that bad?
Recent research by InsightExpress suggests not. The company conducted a study which used norms developed in online ad testing as [...]
Posted: Tuesday, April 13th 2010
What iAd Won't Do For Marketers
For online marketers, there is a lot to like about Apple's mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario).
Interactive and video content ads will be delivered to users without them ever leaving the app; users can simply close out the ad in order to return to using the app they were engaged with. A Nike ad, for example [...]
Posted: Friday, April 9th 2010
Developers Create New Opps for iPad Advertisers
Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost.
Product placement of this type could include ads in animation, video clips and mini games, [...]
Posted: Thursday, April 8th 2010
What Apple's Mobile Plans Means for SEO
Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations.
It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store.
No details have been released about the new mobile ad system, tho [...]
Posted: Tuesday, April 6th 2010
CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash
CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal.
Allowing for streaming video directly on the iPad allows users to bypass [...]
Posted: Thursday, April 1st 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years
Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate. But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s [...]
Posted: Friday, March 12th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Kia Campaign Reaches across Dozens of Digital Mags via Zinio
Kia is the first advertiser to user Zinio’s newly created Publisher Advertising Network (ZPAN), which allows an advertiser to purchase ads in digital editions of multiple magazines.
Magazine publishers have actively sought out ways to create editions of their products for readers who wish to access magazine content on the web or via mobile devices, and Zinio helps by creating digital editions of magazines for publishers. But as of yet, few single magazine [...]
Posted: Monday, February 22nd 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Tweeting Celebs Hawk Products for Profit
A growing number of marketers are using a burgeoning group of celebrities, bloggers and popular internet users to send ad messages to their personal followings on Twitter.
Services such as Ad.ly, Izea, and Peer2 are paying popular and well-known users to send short messages of advertising text via their social networking profiles on behalf of paying advertisers such as Microsoft, NBC, Charter Co [...]
Posted: Monday, November 30th 2009