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Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards

E-Commerce: Target to sell Facebook Credits gift cards. Online Ad Market: Start-up seeks to outflank Google in display market. Google lays out display ad strategies.   [...]
Posted: Wednesday, September 1st 2010

Will the iPad Redefine Online Ad Metrics?

An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press). Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv  [...]
Posted: Monday, June 7th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

What iAd Won't Do For Marketers

For online marketers, there is a lot to like about Apple's mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario). Interactive and video content ads will be delivered to users without them ever leaving the app; users can simply close out the ad in order to return to using the app they were engaged with. A Nike ad, for example  [...]
Posted: Friday, April 9th 2010

Developers Create New Opps for iPad Advertisers

Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost. Product placement of this type could include ads in animation, video clips and mini games,   [...]
Posted: Thursday, April 8th 2010

What Apple's Mobile Plans Means for SEO

Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations. It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store. No details have been released about the new mobile ad system, tho  [...]
Posted: Tuesday, April 6th 2010

4 Missing iPad Features Marketers Won't Like - And One They Will

Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like about it - and what is missing. For the most part, marketers' business case for the iPad - eventual large scale adoption because of the Apple name, the promise of iPad apps etc - appears to hold true, according to the numerous reviews that ran this weekend. That said, there   [...]
Posted: Monday, April 5th 2010

CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash

CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal. Allowing for streaming video directly on the iPad allows users to bypass  [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

Ad Pricing Info for the iPad Emerges

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term. For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout. "Part of being first,  [...]
Posted: Thursday, March 25th 2010

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years

Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate.  But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s  [...]
Posted: Friday, March 12th 2010

Industry Buzz & News: 03/02/10

Ad Technologies & Vendors: AOL sells affiliate firm buy.at Social media ad network LifeStreet acquires competitor SocialCash. Email Marketing: Email still powerful marketing tool despite booming popularity of s  [...]
Posted: Tuesday, March 2nd 2010

Nielsen Plans for Measurement Service Could Mean More Online Ads

Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu. The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample,   [...]
Posted: Tuesday, January 26th 2010

Industry Buzz & Snippets: 01/20/10

Ad Networks: Opera buys AdMarvel to shore up advertising. Analytics: Why your website statistic reports are wrong, part 3. Social Media: Forrester report   [...]
Posted: Wednesday, January 20th 2010

Industry Buzz & Snippets 11/12/09

Online Ad Spending: IDC: worldwide online ad spending drops slightly in Q3. Online Ad Strategies: IAB, Bain offer roadmap for online publishers. Warner Music   [...]
Posted: Thursday, November 12th 2009