Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 97 | 88 |
| » ad pricing | 11 | 174 |
| » ad selling | 46 | 139 |
| » ad targeting | 73 | 112 |
| » ad technologies & vendors | 73 | 112 |
| » advertainment | 22 | 163 |
| » affiliate marketing | 1 | 184 |
| » agencies & ad departments | 27 | 158 |
| » alternative marketing | 32 | 153 |
| » Asia/Pacific | 5 | 180 |
| » automotive | 7 | 178 |
| » b2b | 5 | 180 |
| » best practices | 9 | 176 |
| » Beyond Marketing | 1 | 184 |
| » biz buzz | 70 | 115 |
| » branding | 27 | 158 |
| » broadband | 34 | 151 |
| » campaigns & creatives of note | 30 | 155 |
| » case studies | 4 | 181 |
| » co-op marketing & partnerships | 31 | 154 |
| » computers & tech | 26 | 159 |
| » consumer packaged goods | 11 | 174 |
| » CRM | 1 | 184 |
| » deep coverage | 1 | 184 |
| » demographics | 9 | 176 |
| » direct marketing | 10 | 175 |
| » domain names | 3 | 182 |
| » don't believe the hype | 6 | 179 |
| » e-commerce | 30 | 155 |
| » email marketing | 6 | 179 |
| » entertainment | 57 | 128 |
| » Europe | 10 | 175 |
| » events | 2 | 183 |
| » finance | 3 | 182 |
| » global | 2 | 183 |
| » healthcare | 4 | 181 |
| » I-PR & business communications | 1 | 184 |
| » instant messaging marketing | 6 | 179 |
| » intrusive formats | 1 | 184 |
| » legal, government & regulation | 23 | 162 |
| » loyalty & retention | 7 | 178 |
| » major account moves | 5 | 180 |
| » major brands | 67 | 118 |
| » major players news | 94 | 91 |
| » Marketing | 1 | 184 |
| » measurement & analytics | 35 | 150 |
| » media convergence | 96 | 89 |
| » mobile marketing | 55 | 130 |
| » multi-channel marketing | 25 | 160 |
| » new and improved | 59 | 126 |
| » online ad market | 49 | 136 |
| » pearls of wisdom | 5 | 180 |
| » people | 13 | 172 |
| » personalization | 9 | 176 |
| » political parties & organizations | 4 | 181 |
| » privacy | 7 | 178 |
| » promotions | 2 | 183 |
| » publishing | 52 | 133 |
| » research & stats | 32 | 153 |
| » rich media | 37 | 148 |
| » search engine marketing | 23 | 162 |
| » seniors | 1 | 184 |
| » signs of doom | 8 | 177 |
| » signs of what's to come | 92 | 93 |
| » small business | 5 | 180 |
| » Spanish-speaking | 2 | 183 |
| » syndication & RSS | 9 | 176 |
| » technical innovation | 40 | 145 |
| » telecom | 14 | 171 |
| » text ads | 8 | 177 |
| » top stories | 14 | 171 |
| » travel | 3 | 182 |
| » user experience | 65 | 120 |
| » viral marketing & social media | 13 | 172 |
| » weblog marketing | 11 | 174 |
| » women | 2 | 183 |
| » worst practices | 3 | 182 |
| » Youth | 9 | 176 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Repurposing GIFs for Email Marketing
Marketers leery of the pitfalls of video email marketing can get the best of both worlds by repurposing a Web 1.0 technology: GIFs - or Graphics Interchange Format - as a substitute, according to Jordan Lane, at Email Responsibly, a website managed by Experian CheetahMail.
It is a stable alternative for a format that, while promising, is still in early days with [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Online Video Will Turn Cold Calls to Dinosaurs
As online video becomes a more accepted, widespread, measurable and cost-effective communications tool it is poised to enhance - and even replace - some of the more labor-intensive marketing and training functions at many businesses, according to a recent blog post by Wistia ( [...]
Posted: Thursday, December 3rd 2009
Linked Landing Pages Deliver Bigger Benefits
Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.
However, the survey also shows that a majority of marketers still do not take the basic st [...]
Posted: Tuesday, December 1st 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009